white pencil
Worth a lookShows low returns (0.6%), but a small market ($97K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Good$14.40avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+14.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$1.34–$212.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$97K$97K/yr · 68K searches
Review moat
Bad5,481.68avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, white pencil is a $97K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
white pencil market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $86K–$115K
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #141
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
28 rising
Sellers
121
Top-5 brand share
57%
Top 20: 94%
Top-5 click share
52%
Top 20: 91%
Open market
35%
- Brusarth18%
- wet n wild11%
- Dyvicl10%
- GETHPEN9%
- KALOUR8%
- MARKART8%
Demand
Weekly Amazon search volume, last 44 weeks — +14.2% search growth over the last 90 days.Top white pencil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brusarth Professional White Charcoal Pencils Set - 3 Pieces Sketch Highlight White Pencils for Drawing Sketching Shading Blending Adding Highlights
Brusarth$4.984.4★1,925 rev
wet n wild Color Icon Kohl Eyeliner Pencil - Rich Hyper-Pigmented Color Smooth Creamy Application Long-Wearing Matte Finish Versatility Cruelty-Free - Youre Always White!
wet n wild$1.344.5★17,787 rev
Dyvicl White Charcoal Pencils Drawing Set 6 Pcs Sketch Highlight Pencil Hard Charcoal White Pencils for Drawing Sketching Shading Blending
Dyvicl$5.004.2★1,205 rev
GETHPEN Professional White Charcoal Pencils Set - 6 Pieces Sketch Highlight White Pencils for Drawing Sketching Shading Blending - Beginners & Artists
GETHPEN$5.844.5★1,141 rev
KALOUR White Charcoal Pencils Drawing Set Professional 6 Pieces White Sketch Pencils for Drawing Sketching Shading Blending Chalk for Beginners & Artists
KALOUR$5.974.5★789 rev
Newest
by launch date
sqzrmdcg 12 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
sqzrmdcg$7.05115 rev
Adhere White Colored pencils 12pcs Erasable Pencils Pre-Sharpened #2 HB for Checking Tests Grading Map Coloring editing Office Favors including a Free sharpener
Adhere$5.9716 rev
White Color Pencils Professional 6 Pack Draw Pencil for Sketching White Sketch Pencils for Sketching Shading Blending Chalk for Beginners & Artists Art Supplies for Drawing and Highlighting
Daerthotk$5.06204 rev
Adhere 25pcs Woodcase Pencils with Eraser Premium Pre-Sharpened Hexagon Graphite 2B pencils ideal for home office writing including a Free Sharpener(White25pcs)
Adhere$8.0141 rev
Pepy Professional White Charcoal Pencil Set Set of 6 Pre-Sharpened White Charcoal Pencils; Perfect for Drawing Sketching Blending and Shading
Pepy$6.8654 rev
Trending
90-day click momentumsqzrmdcg 12 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
sqzrmdcg$7.054.0★
Adhere White Colored pencils 12pcs Erasable Pencils Pre-Sharpened #2 HB for Checking Tests Grading Map Coloring editing Office Favors including a Free sharpener
Adhere$5.974.4★
Dyvicl White Charcoal Pencils Drawing Set 6 Pcs Sketch Highlight Pencil Hard Charcoal White Pencils for Drawing Sketching Shading Blending
Dyvicl$5.004.2★
Adhere 25pcs Woodcase Pencils with Eraser Premium Pre-Sharpened Hexagon Graphite 2B pencils ideal for home office writing including a Free Sharpener(White25pcs)
Adhere$8.014.8★
PANDAFLY Drawing Sketching Pencil Set 22 Piece Pro Art Pencil Kit - Graphite Pencils (12B-2H) Black and White Charcoal Pencils Charcoal Sticks Stumps Eraser Sharpeners
PANDAFLY$8.814.8★
What buyers say about white pencil
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Excellent price”
“Nice color”
“As advertised”
“Many lovely drawings”
“Ease of use”
“Fairly durable,”
“Perfect pencil”
“So creamy”
“Nice eyeliner”
What buyers complain about
“Cannot sharpen”
“Breakable”
“Not as good as other brands”
“Wouldnt roll up”
“The tip breaks easily with our so much pressure”
“Like it but, deceiving”
“Okay not quite what expected doesnt seem to color or blend as well as others”
“They break within seconds of writing with them”
“Easily smudged”
“Nice pencils just not as bright as I like”
Top return reasons
Common questions
- Is white pencil profitable to sell on Amazon United States?
- The niche generates $97K/yr across 31 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +14.2%. Flapen's verdict: Worth a look (55/100).
- How competitive is the white pencil niche?
- 28 brands and 121 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in white pencil?
- Top complaints mined from reviews: Sharpness, Durability, Quality-Overall. The return rate is 0.6%.
- What does it cost to enter the white pencil niche?
- Listings span $1.34–$212.74; the average listing price is $14.40 (sweet spot $15–$100). The average incumbent carries 5,482 reviews — the moat a new listing must climb.