White Pencil
MaybeAn estimated 0.6% of orders come back. But shoppers spend an estimated $97K a year here, so White Pencil is a Maybe.
- Flapen Score
- 55 / 100Top 13% of 4,656 Arts, Crafts & Sewing niches · +9 vs the category median of 4655
- Market size
- $97K/yr68K searches / yr
- 90-day growth
- +14.2%search demand this quarter
- Competition
- 52%top-5 click share · 28 brands · 121 sellers
Flapen Score
White Pencil against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, White Pencil is stronger. Inside it, weaker.
Market
The White Pencil market on Amazon at a glance
Shoppers on Amazon United States searched for White Pencil 68K times last year and spent an estimated $97K. The top 5 brands take 57% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 10.0% of those searches ended in a purchase.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- +14.2%
- Conversion, latest week
- 10.0%
- Market size, estimated
- $97Ka year
- Top search term
- white pencil49K searches a year
02 · Price
A sale here is worth $14.40.
Listings sell for $14.40 on average, from $1.34 to $212.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $14.40 that is $4K to $7K a year per listing.
- Average price
- $14.40under the $15 to $100 sweet spot
- Price range
- $1.34–$212.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$7K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #141 within Drawing. It carries 5,482 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #141in Drawing
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 5,482per listing
- Listings tracked
- 31
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top White Pencil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Brusarth Professional White Charcoal Pencils Set - 3 Pieces Sketch Highlight White Pencils for Drawing Sketching Shading Blending Adding Highlights
- Price
- $4.98
- Rating
- 4.4/5
- Reviews
- 1,925
- Age
- 5y ago

wet n wild Color Icon Kohl Eyeliner Pencil - Rich Hyper-Pigmented Color Smooth Creamy Application Long-Wearing Matte Finish Versatility Cruelty-Free - Youre Always White!
- Price
- $1.34
- Rating
- 4.5/5
- Reviews
- 17,787
- Age
- 11y ago

Dyvicl White Charcoal Pencils Drawing Set 6 Pcs Sketch Highlight Pencil Hard Charcoal White Pencils for Drawing Sketching Shading Blending
- Price
- $5.00
- Rating
- 4.2/5
- Reviews
- 1,205
- Age
- 5y ago

GETHPEN Professional White Charcoal Pencils Set - 6 Pieces Sketch Highlight White Pencils for Drawing Sketching Shading Blending - Beginners & Artists
- Price
- $5.84
- Rating
- 4.5/5
- Reviews
- 1,141
- Age
- 4y ago

KALOUR White Charcoal Pencils Drawing Set Professional 6 Pieces White Sketch Pencils for Drawing Sketching Shading Blending Chalk for Beginners & Artists
- Price
- $5.97
- Rating
- 4.5/5
- Reviews
- 789
- Age
- 2y ago
Trending
estimated 90-day click momentum
sqzrmdcg 12 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
- Price
- $7.05
- Rating
- 4.0/5
- Reviews
- 115
- Age
- 3mo ago

Adhere White Colored pencils 12pcs Erasable Pencils Pre-Sharpened #2 HB for Checking Tests Grading Map Coloring editing Office Favors including a Free sharpener
- Price
- $5.97
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 6mo ago

Dyvicl White Charcoal Pencils Drawing Set 6 Pcs Sketch Highlight Pencil Hard Charcoal White Pencils for Drawing Sketching Shading Blending
- Price
- $5.00
- Rating
- 4.2/5
- Reviews
- 1,205
- Age
- 5y ago

Adhere 25pcs Woodcase Pencils with Eraser Premium Pre-Sharpened Hexagon Graphite 2B pencils ideal for home office writing including a Free Sharpener(White25pcs)
- Price
- $8.01
- Rating
- 4.8/5
- Reviews
- 41
- Age
- 1y ago

PANDAFLY Drawing Sketching Pencil Set 22 Piece Pro Art Pencil Kit - Graphite Pencils (12B-2H) Black and White Charcoal Pencils Charcoal Sticks Stumps Eraser Sharpeners
- Price
- $8.81
- Rating
- 4.8/5
- Reviews
- 3,429
- Age
- 2y ago
Newest
by launch date
sqzrmdcg 12 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
- Price
- $7.05
- Rating
- 4.0/5
- Reviews
- 115
- Age
- 3mo ago

Adhere White Colored pencils 12pcs Erasable Pencils Pre-Sharpened #2 HB for Checking Tests Grading Map Coloring editing Office Favors including a Free sharpener
- Price
- $5.97
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 6mo ago

White Color Pencils Professional 6 Pack Draw Pencil for Sketching White Sketch Pencils for Sketching Shading Blending Chalk for Beginners & Artists Art Supplies for Drawing and Highlighting
- Price
- $5.06
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 1y ago

Adhere 25pcs Woodcase Pencils with Eraser Premium Pre-Sharpened Hexagon Graphite 2B pencils ideal for home office writing including a Free Sharpener(White25pcs)
- Price
- $8.01
- Rating
- 4.8/5
- Reviews
- 41
- Age
- 1y ago

Pepy Professional White Charcoal Pencil Set Set of 6 Pre-Sharpened White Charcoal Pencils; Perfect for Drawing Sketching Blending and Shading
- Price
- $6.86
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 rising
Sellers
121
Est. top-5 brand share
57%
Top 20: 94%
Est. top-5 click share
52%
Top 20: 91%
Open market
35%
- Brusarth18%
- wet n wild11%
- Dyvicl10%
- GETHPEN9%
- KALOUR8%
- MARKART8%
Demand
White Pencil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 10 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about White Pencil
We read the reviews and the return reasons for every product selling here.
“Cannot sharpen”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Pencil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









