White Pencil
MaybeAn estimated 0.6% of orders come back. But shoppers spend an estimated $97K a year here, so White Pencil is a Maybe.
- Flapen Score
- 55 / 100Top 13% of 4,656 Arts, Crafts & Sewing niches · +9 vs the category median of 4655
- Market size
- $97K/yr68K searches / yr
- 90-day growth
- +14.2%search demand this quarter
- Competition
- 52%top-5 click share · 28 brands · 121 sellers
Flapen Score
White Pencil against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, White Pencil is stronger. Inside it, weaker.
Market
The White Pencil market on Amazon at a glance
Shoppers on Amazon United States searched for White Pencil 68K times last year and spent an estimated $97K. The top 5 brands take 57% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 10.0% of those searches ended in a purchase.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- +14.2%
- Conversion, latest week
- 10.0%
- Market size, estimated
- $97Ka year
- Top search term
- white pencil49K searches a year
02 · Price
A sale here is worth $14.40.
Listings sell for $14.40 on average, from $1.34 to $212.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $14.40 that is $4K to $7K a year per listing.
- Average price
- $14.40under the $15 to $100 sweet spot
- Price range
- $1.34–$212.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$7K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #141 within Drawing. It carries 5,482 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #141in Drawing
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 5,482per listing
- Listings tracked
- 31
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top White Pencil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 rising
Sellers
121
Top-5 brand share
57%
Top 20: 94%
Top-5 click share
52%
Top 20: 91%
Open market
35%
- Brand 118%
- Brand 211%
- Brand 310%
- Brand 49%
- Brand 58%
- Brand 68%
Demand
White Pencil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 10 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about White Pencil
We read the reviews and the return reasons for every product selling here.
“Cannot sharpen”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Pencil questions
Answered from the same tracked data.