white paper roll
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.70avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Good$6.01–$39.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$330K$330K/yr · 146K searches
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Review moat
Bad8,776.69avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, white paper roll is a $330K/yr Amazon United States market (146K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
white paper roll market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $296K–$394K
- units × avg price
- Conversion rate
- 11.5%
- Avg BSR
- #7
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 5.8%
- Avg brand age
- 55 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
9
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
2%
- PH PERKHOMY40%
- Vanhench21%
- Bryco Goods19%
- Donyang9%
- SMART&CASUAL6%
- Creative Paper Co3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Top white paper roll search terms
- white paper roll42K/yr
- roll of white paper16K/yr
- white banner paper9K/yr
- white kraft paper roll13K/yr
- white roll paper13K/yr
- white craft paper rolls10K/yr
- white craft paper roll10K/yr
- white kraft paper6K/yr
- white roll of paper4K/yr
- roll white paper3K/yr
Top white paper roll products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)
PH PERKHOMY$8.494.7★5,280 rev
Vanhench White Wrapping Paper 17.5x1200(100) Bulletin Board Easel Painting Drawing Banner Craft Kraft Paper Roll Kids Art Supplies Chart Poster Floor Covering Wedding Gift Wrap 80GSM 55LB
Vanhench$9.204.7★5,921 rev
Bryco Goods White Kraft Paper Roll - 36 x 100 (1200) - Made in USA - Banner Paper for Painting Easel Use Bulletin Boards Wall Dcor Gift Wrapping and Childrens Projects
Bryco Goods$26.984.7★33,466 rev
PerkHomy 36 x 1 440 (120) White Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (White 36 x 120)
PH PERKHOMY$35.564.7★1,167 rev
White Wrapping Paper Craft Paper Kraft Paper Roll 15 x 450 Bulletin Board Paper Arts & Crafts Gift Wrapping Packing Painting Drawing Paint Easel Poster Chart Decorative Paper Kids Art Supplies
Donyang$7.334.6★2,039 rev
Newest
by launch date
SMART&CASUAL 36 x 1 500 (125) White Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (White 36 x 125)
SMART&CASUAL$38.621,614 rev
PerkHomy Craft Paper Roll 15 x 450 Kraft Paper White Easel Paper Roll for Moving Gift Wrapping Art Bulletin Board Paper Floor Covering Bouquet Flower Packing Painting Drawing Poster Chart Paper
PH PERKHOMY$6.01173 rev
PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)
PH PERKHOMY$8.495,280 rev
PerkHomy 36 x 1 440 (120) White Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (White 36 x 120)
PH PERKHOMY$35.561,167 rev
PerkHomy White Kraft Paper Roll 36 x 1 800 (150) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (White 36 x 150)
PH PERKHOMY$37.725,280 rev
Trending
90-day click momentumSMART&CASUAL 36 x 1 500 (125) White Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (White 36 x 125)
SMART&CASUAL$38.624.6★
SMART&CASUAL Craft Paper Roll 17.8 x 760 Kraft Paper White Easel Paper Roll for Kids Gift Wrapping Art Bulletin Board Paper Bouquet Flower Packing Painting Drawing Floor Covering Poster Chart Paper
SMART&CASUAL$8.334.6★
PerkHomy Craft Paper Roll 15 x 450 Kraft Paper White Easel Paper Roll for Moving Gift Wrapping Art Bulletin Board Paper Floor Covering Bouquet Flower Packing Painting Drawing Poster Chart Paper
PH PERKHOMY$6.014.8★
Bryco Goods White Kraft Paper Roll - 36 x 100 (1200) - Made in USA - Banner Paper for Painting Easel Use Bulletin Boards Wall Dcor Gift Wrapping and Childrens Projects
Bryco Goods$26.984.7★
Bryco Goods 18x1200 (100) White Wrapping Paper Kraft Paper Roll for Painting Drawing Banner Bulletin Board Easel Use Floor Covering Packaging Shipping Arts & Crafts Made in USA
Bryco Goods$14.534.7★
What buyers say about white paper roll
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Good value”
“It is accurately sized. and huge at 48 width”
“As advertised”
“Kids love it for drawing”
“Its a nice somewhat thick piece of paper so it last long”
“easy to use”
“I like how the color looks”
“pretty durable”
“Fun for crafts”
What buyers complain about
“It's not the thickest in the land”
“those rolls are double the length”
“Adhesive no longer stuck to the item and ruined it :”
“Not easy to use”
“.Sorry you can't see it well in the picture”
“Tissue thin”
“Cheap material”
“Low quality”
“There is a very strong floral smell that makes this unusable”
“Wouldnt recommend for water colors as it soaks through easily with watery paint”
Top return reasons
Common questions
- Is white paper roll profitable to sell on Amazon United States?
- The niche generates $330K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the white paper roll niche?
- 7 brands and 9 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in white paper roll?
- Top complaints mined from reviews: Thickness, Size-Overall, Adhesion/Stickiness. The return rate is 1.7%.
- When does demand for white paper roll peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the white paper roll niche?
- Listings span $6.01–$39.87; the average listing price is $19.70 (sweet spot $15–$100). The average incumbent carries 8,777 reviews — the moat a new listing must climb.