White Paper Roll

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $330K a year.

Searches, last 12 months

146K

Growth, 90 days vs prior 90

+10.9%

Conversion, latest week

11.5%

Market size, estimated

$330Ka year

Peak month

December2.9× the quietest month

Top search term

white paper roll42K searches a year

Listings sell for $19.70 on average, from $6.01 to $39.87. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $19.70 that is $15K to $20K a year per listing.

Average price

$19.70inside the $15 to $100 sweet spot

Price range

$6.01–$39.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$15K–$20K

Returns

1.7%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #7 within Paper & Paper Crafts. It carries 8,777 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

5.8%

Average rank

#7in Paper & Paper Crafts

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

8,777per listing

Listings tracked

16

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

55 months