Is white paint pen profitable to sell on Amazon United States?

The niche generates $1.6M/yr across 46 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Launch it (63/100).

How competitive is the white paint pen niche?

27 brands and 112 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in white paint pen?

Top complaints mined from reviews: Functionality-Overall, Dry/Empty Ink, Moist/Dry. The return rate is 1.1%.

When does demand for white paint pen peak?

Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the white paint pen niche?

Listings span $3.61–$13.67; the average listing price is $7.53 (sweet spot $15–$100). The average incumbent carries 3,809 reviews — the moat a new listing must climb.

white paint pen

Launch it

A $1.6M/yr market growing +6.8% this quarter with returns at 1.1% — clears our launch bar.

Conversion

Incredible16.2%

search→purchase rate — share of searches ending in a sale

Returns

Great1.1%

return rate — above 5% kills the launch gate

Market size

Great$1.6M

$1.6M/yr · 1.3M searches

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+6.8%

90-day search growth — must beat 0% to launch

Review moat

Okay3,808.72

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$7.53

avg listing price — sweet spot $15–$100

Price range

Bad$3.61–$13.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, white paint pen is a $1.6M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 63/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

white paint pen market data

Units sold / yr: 150K–200K; avg 4,000–5,000/product
Revenue / yr: $1.1M–$1.5M; units × avg price
Conversion rate: 16.2%
Avg BSR: #83
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 2.4%
Avg brand age: 51 months
Avg seller age: 150 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 rising

Sellers

112

Top-5 brand share

62%

Top 20: 96%

Top-5 click share

41%

Top 20: 80%

Open market

32%

ARTISTRO32%
Artsunlvy9%
Sharpie9%
TOOMGGA7%
LMMINBZ6%
Grabie5%

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — +6.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top white paint pen search terms

white paint pen270K/yr +4.4%15.7% conv.
white marker197K/yr +7.3%11.6% conv.
white paint marker167K/yr +13.7%14.2% conv.
white permanent marker143K/yr +13.8%13.7% conv.
white acrylic paint pen108K/yr -3.3%12.7% conv.
white acrylic marker65K/yr +11.1%10.6% conv.
white marker pen77K/yr +0.4%14.0% conv.
white marker permanent43K/yr +1.6%13.9% conv.
white paint pens36K/yr -4.3%12.2% conv.
white markers32K/yr +4.4%8.3% conv.

All search terms

Top white paint pen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ARTISTRO 5 White Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies

ARTISTRO$7.994.5★12,126 rev

ARTISTRO 2 White Dual-Tip Acrylic Paint Pens - Multisurface Markers for Glass Rock Fabric Wood Plastic & More - 1 mm Fine & Brush Tips

ARTISTRO$6.804.4★2,700 rev

Artsunlvy White Paint Pens marking pens Permanent Markers - 2 Pack Oil Based Waterproof Markers for Tire Rubber Wood Rocks Metal Canvas Plastic Dark Surface Craft office Supplies Medium Point

Artsunlvy$6.924.4★3,391 rev

ARTISTRO 5 White Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies

ARTISTRO$7.494.5★7,479 rev

TOOMGGA White Paint Pens Permanent Paint Markers - 2 Pack Oil Based Marking Pens Medium Point Quick Drying and Waterproof Pens for Rock Painting Car Tyre Metal Plastic Canvas Wood Glass

TOOMGGA$6.884.5★2,314 rev

Newest

by launch date

Pagather Black and White Acrylic Paint Markers 12 Pack Dual Tip with Fine Tip and Brush Tip Pens for Stone Wood Calligraphy Canvas Ceramic Metal Glass Rock Painting DIY Crafts

Pagather$6.794,424 rev

7mo ago

Grabie 6 White Acrylic Paint Markers 0.7mm Extra Fine Tip Acrylic Paint Pens for Drawing Coloring Books for Adults

Grabie$12.952,840 rev

8mo ago

Thboxes 10 Pack White Paint Markers Dual-Tip Acrylic Paint Pen Fine Tip and Brush Tip Markers for Fabric Wood Metal Rock Glass Plastic Canvas School Supplies Art Supplies

Thboxes$7.60170 rev

9mo ago

Pinturale Arts White Acrylic Paint Pen | Set 2 White Acrylic Marker Dual Tip (Fine 0 7mm and Medium 3mm) | For Black Paper Ceramics Rock Painting Glass Wood Canvas Metal

Pinturale Arts$5.12516 rev

1y ago

ARTISTRO 5 White Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies

ARTISTRO$7.9912,126 rev

1y ago

What buyers say about white paint pen

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Amazing quality”

Color10%

“Bright color”

Advertised Vs Actual Product9%

“As described”

Value For Money8%

“good value”

Ease Of Use7%

“Easy to Use”

Pen/Pencil Quality5%

“Good markers”

Writing Experience5%

“Smooth writing experience”

Efficiency4%

“Worked well for a while”

Drawing Experience3%

“Spectacular in drawing”

Nib/Tip Quality2%

“They have a nice fine tip”

What buyers complain about

Functionality-Overall11%

“Never really worked”

Dry/Empty Ink8%

“One of the pens was dry”

Moist/Dry8%

“Dried up”

Quality-Overall7%

“the quality is unmatched”

Color6%

“Is not pure white”

Durability4%

“Not at all durable”

Paint Quality4%

“Not the greatest paint for what I used it for”

Ease Of Use3%

“making it hard to use”

Thickness3%

“Didnt go on thick enough”

Ink Leakage3%

“Black ink smears”

Top return reasons

Functionality-Overall15%

Paint Quality14%

Color10%

Ink Refill10%

Advertised Vs Actual Product7%

Size-Overall6%

Dry/Empty Ink6%

Value For Money5%

Writing Experience3%

Quality-Overall2%

Common questions

Is white paint pen profitable to sell on Amazon United States?: The niche generates $1.6M/yr across 46 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Launch it (63/100).
How competitive is the white paint pen niche?: 27 brands and 112 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in white paint pen?: Top complaints mined from reviews: Functionality-Overall, Dry/Empty Ink, Moist/Dry. The return rate is 1.1%.
When does demand for white paint pen peak?: Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the white paint pen niche?: Listings span $3.61–$13.67; the average listing price is $7.53 (sweet spot $15–$100). The average incumbent carries 3,809 reviews — the moat a new listing must climb.