Is white paint pen profitable to sell on Amazon United States?

The niche generates $1.6M/yr across 46 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Launch it (63/100).

How competitive is the white paint pen niche?

27 brands and 112 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in white paint pen?

Top complaints mined from reviews: Functionality-Overall, Dry/Empty Ink, Moist/Dry. The return rate is 1.1%.

When does demand for white paint pen peak?

Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the white paint pen niche?

Listings span $3.61–$13.67; the average listing price is $7.53 (sweet spot $15–$100). The average incumbent carries 3,809 reviews — the moat a new listing must climb.

white paint pen

Launch it

A $1.6M/yr market growing +6.8% this quarter with returns at 1.1% — clears our launch bar.

Conversion

Incredible16.2%

search→purchase rate — share of searches ending in a sale

Returns

Great1.1%

return rate — above 6% kills the launch gate

Market size

Great$1.6M

$1.6M/yr · 1.3M searches

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+6.8%

90-day search growth — must beat 0% to launch

Review moat

Okay3,808.72

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$7.53

avg listing price — sweet spot $15–$100

Price range

Bad$3.61–$13.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, white paint pen is a $1.6M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 63/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 150K–200K; avg 4,000–5,000/product
Revenue / yr: $1.1M–$1.5M; units × avg price
Launch success: 88%; 7 of 8 new (360d)
Conversion rate: 16.2%
Avg BSR: #83
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 2.4%
Avg brand age: 51 months
Avg seller age: 150 days

Competition

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 rising

Sellers

112

Top-5 brand share

62%

Top 20: 96%

Top-5 click share

41%

Top 20: 80%

Open market

32%

ARTISTRO32%
Artsunlvy9%
Sharpie9%
TOOMGGA7%
LMMINBZ6%
Grabie5%

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — +6.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 46 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ARTISTRO 5 White Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies

ARTISTRO$7.994.5★12,126 rev

ARTISTRO 2 White Dual-Tip Acrylic Paint Pens - Multisurface Markers for Glass Rock Fabric Wood Plastic & More - 1 mm Fine & Brush Tips

ARTISTRO$6.804.4★2,700 rev

Artsunlvy White Paint Pens marking pens Permanent Markers - 2 Pack Oil Based Waterproof Markers for Tire Rubber Wood Rocks Metal Canvas Plastic Dark Surface Craft office Supplies Medium Point

Artsunlvy$6.924.4★3,391 rev

ARTISTRO 5 White Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies

ARTISTRO$7.494.5★7,479 rev

TOOMGGA White Paint Pens Permanent Paint Markers - 2 Pack Oil Based Marking Pens Medium Point Quick Drying and Waterproof Pens for Rock Painting Car Tyre Metal Plastic Canvas Wood Glass

TOOMGGA$6.884.5★2,314 rev

Newest

by launch date

Betem Dual Tip Acrylic Paint Pens 2 White Paint Markers for Glass Window Fabric Wood Rock Canvas Acrylic Markers with Fine & Brush Tip Art & Craft Supplies Teacher Appreciation Gift

Betem$6.621,969 rev

3mo ago

JusArt 4 Pcs White Jumbo Poster Marker Set 15mm Wide Tip and 0.7mm Fine Tip Acrylic Paint Markers for Rock Fabric Glass Ceramic Wood

JusArt$9.00122 rev

4mo ago

LMMINBZ 2 Pack White Acrylic Paint Markers Brush Tip Pens for Wood Rock Fabric Ceramic Marker Art Pens for Christmas Halloween DIY Drawing Coloring Permanent Markers

LMMINBZ$4.1992 rev

4mo ago

Pagather Black and White Acrylic Paint Markers 12 Pack Dual Tip with Fine Tip and Brush Tip Pens for Stone Wood Calligraphy Canvas Ceramic Metal Glass Rock Painting DIY Crafts

Pagather$6.794,424 rev

7mo ago

ARTISTRO 12 White Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies

ARTISTRO$10.617,479 rev

7mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Amazing quality”

Color10%

“Bright color”

Advertised Vs Actual Product9%

“As described”

Value For Money8%

“good value”

Ease Of Use7%

“Easy to Use”

Pen/Pencil Quality5%

“Good markers”

Writing Experience5%

“Smooth writing experience”

Efficiency4%

“Worked well for a while”

Drawing Experience3%

“Spectacular in drawing”

Nib/Tip Quality2%

“They have a nice fine tip”

What buyers complain about

Functionality-Overall11%

“Never really worked”

Dry/Empty Ink8%

“One of the pens was dry”

Moist/Dry8%

“Dried up”

Quality-Overall7%

“the quality is unmatched”

Color6%

“Is not pure white”

Durability4%

“Not at all durable”

Paint Quality4%

“Not the greatest paint for what I used it for”

Ease Of Use3%

“making it hard to use”

Thickness3%

“Didnt go on thick enough”

Ink Leakage3%

“Black ink smears”

Top return reasons

Functionality-Overall15%

Paint Quality14%

Color10%

Ink Refill10%

Advertised Vs Actual Product7%

Size-Overall6%

Dry/Empty Ink6%

Value For Money5%

Writing Experience3%

Quality-Overall2%

Common questions

Is white paint pen profitable to sell on Amazon United States?: The niche generates $1.6M/yr across 46 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Launch it (63/100).
How competitive is the white paint pen niche?: 27 brands and 112 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in white paint pen?: Top complaints mined from reviews: Functionality-Overall, Dry/Empty Ink, Moist/Dry. The return rate is 1.1%.
When does demand for white paint pen peak?: Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the white paint pen niche?: Listings span $3.61–$13.67; the average listing price is $7.53 (sweet spot $15–$100). The average incumbent carries 3,809 reviews — the moat a new listing must climb.

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white paint pen

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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