White Paint Pen

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

+6.8%

Conversion, latest week

16.2%

Market size, estimated

$1.6Ma year

Peak month

November1.9× the quietest month

Top search term

white paint pen270K searches a year

Listings sell for $7.53 on average, from $3.61 to $13.67. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At $7.53 that is $30K to $38K a year per listing.

Average price

$7.53under the $15 to $100 sweet spot

Price range

$3.61–$13.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

4,000–5,000

Revenue per listing a year

$30K–$38K

Returns

1.1%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #83 within Painting. It carries 3,809 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

2.4%

Average rank

#83in Painting

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

3,809per listing

Listings tracked

46

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

7Amazon's first-year sales bar

Average brand age

51 months