Is white oil pastels profitable to sell on Amazon United States?

The niche generates $28K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Skip it (48/100).

How competitive is the white oil pastels niche?

13 brands and 18 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in white oil pastels?

Top complaints mined from reviews: Adhesion/Stickiness, Color, Paper Quality. The return rate is 0.9%.

What does it cost to enter the white oil pastels niche?

Listings span $6.17–$29.91; the average listing price is $11.57 (sweet spot $15–$100). The average incumbent carries 558 reviews — the moat a new listing must climb.

white oil pastels

Skip it

A small market ($28K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good557.8

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$6.17–$29.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Avg price

Okay$11.57

avg listing price — sweet spot $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-24.6%

90-day search growth — must beat 0% to launch

Market size

Bad$28K

$28K/yr · 25K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, white oil pastels is a $28K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 48/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

white oil pastels market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $35K–$46K; units × avg price
Conversion rate: 9.7%
Avg BSR: #125
Page quality: 0%
Prime: 95%
Sponsored: 85%
Out of stock: 4.3%
Avg brand age: 63 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 flat

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

15%

MEEDEN19%
Paul Rubens17%
Artecho16%
Geyoga15%
ForraFun10%
Mont Marte9%
Open — no brand owns it (7 brands, 15%)

Demand

Weekly Amazon search volume, last 32 weeks — -24.6% search growth over the last 90 days.

Open Trend

Top white oil pastels search terms

white oil pastels17K/yr -20.1%10.3% conv.
white oil pastel5K/yr -23.0%10.6% conv.
white oil pastels bulk3K/yr -54.9%12.0% conv.

All search terms

Top white oil pastels products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MEEDEN Soft White Oil Pastels: 6 Pcs Oil Pastels for Artists Beginners Adults - Smooth Oil Pastel Crayons for Art Supplies Painting Drawing Blending Layering Shading

MEEDEN$6.974.8★641 rev

Paul Rubens White Oil Pastels (8 Pack) - Ultra-Creamy & Blendable Bullet Tip for Precision - Premium Art Supplies for Drawing Sketching & Painting - Ideal for Artists Students & Beginners

Paul Rubens$9.464.7★127 rev

Geyoga 36 Pcs White Oil Pastels Bulk for Artists Soft Oil Crayons Single Color Creamy Pastels for Art Painting Drawing Blending for Artist

Geyoga$14.373.9★61 rev

Artecho Oil Pastels Set of 12 PCS 6 White and 6 Black Crayons for Art Painting Drawing Blending (10 x 70 mm)

Artecho$8.144.7★5,604 rev

ForraFun 48 Pcs White Soft Oil Pastels Bulk Artists Oil Crayons Single Color Hexagonal Creamy Pastel for Artists Beginners Painting Drawing Relaxing Blending

ForraFun$14.713.5★2 rev

Newest

by launch date

ForraFun 144 Pcs White Oil Pastels Bulk Soft Oil Crayons Precision Bullet Tip Artists Pastel Crayons 2.8 x 0.4 Inch Single Color Creamy Pastels Blending Graffiti for Painting Drawing Sketching

ForraFun$29.912 rev

2mo ago

ForraFun 96 Pcs White Soft Oil Pastels Bulk Artists White Oil Crayons Single Color Hexagonal Creamy Pastel for Artists Beginners Painting Drawing Relaxing Blending Graffiti Gallery

ForraFun$23.172 rev

5mo ago

ForraFun 48 Pcs White Soft Oil Pastels Bulk Artists Oil Crayons Single Color Hexagonal Creamy Pastel for Artists Beginners Painting Drawing Relaxing Blending

ForraFun$14.712 rev

7mo ago

Nezyo 48 Pcs White Oil Pastels Bulk Soft Oil Crayons Single Color Creamy Pastels Stick Refill Set Art Supplies for Artists Beginners Art Painting Drawing Blending Graffiti

Nezyo$15.615 rev

9mo ago

MEEDEN Soft White Oil Pastels: 6 Pcs Oil Pastels for Artists Beginners Adults - Smooth Oil Pastel Crayons for Art Supplies Painting Drawing Blending Layering Shading

MEEDEN$6.97641 rev

1y ago

What buyers say about white oil pastels

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel36%

“Nice and soft”

Color19%

“rich colour”

Quality-Overall14%

“Good quality for class”

Value For Money7%

“Good value for the cost”

Size-Overall6%

“The crayons are a good size”

Ease Of Use6%

“Easy to use”

Texture/Consistency-Overall6%

“Creamy texture, opaque white”

What buyers complain about

Adhesion/Stickiness20%

“sticky”

Color15%

“Color wasnt as great other brands”

Paper Quality10%

“lift the previous color from the paper”

Paint Quality10%

“The paint doesn't flow properly”

Product Condition10%

“This item was used”

Soft Feel10%

“Too soft”

Strength5%

“Broke easy”

Drying Time3%

“Dos not dry”

Residue3%

“still leaving residue on finger”

Shape/Style3%

“they lost their shape pretty much immediately”

Top return reasons

Size-Overall16%

Value For Money13%

Color11%

Hard Feel9%

Quality-Overall8%

Defective Material/Parts8%

Functionality-Overall5%

Advertised Vs Actual Product5%

Compatibility-Overall4%