white oil paint
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$32.69avg listing price — sweet spot $15–$100
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Market size
Good$488K$488K/yr · 156K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.01–$171.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,332.77avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, white oil paint is a $488K/yr Amazon United States market (156K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
white oil paint market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $490K–$654K
- units × avg price
- Conversion rate
- 9.6%
- Avg BSR
- #1,030
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 80 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
47
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
55%
Top 20: 94%
Open market
2%
- Gamblin48%
- Winsor & Newton26%
- PHOENIX10%
- U.S. Art Supply6%
- MEEDEN5%
- Mont Marte3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -8.1% search growth over the last 90 days.Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.9×
Top white oil paint search terms
- gamblin oil paint56K/yr
- white oil paint34K/yr
- titanium white oil paint27K/yr
- gamblin15K/yr
- gamblin oil paint set9K/yr
- oil paint white6K/yr
- oil paint gamblin4K/yr
- gamblin oil paints3K/yr
- white oil paint large tube3K/yr
Top white oil paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gamblin 1980 Oil Color Exclusive Set
Gamblin$46.514.8★603 rev
Winsor & Newton Winton Oil Color 200ml (6.75-oz) Tube Titanium White
Winsor & Newton$18.764.8★17,670 rev
Gamblin Artist Oil Colors Introductory Set Multi 37 ml
Gamblin$105.604.8★662 rev
Gamblin Artist Oil Color - Titanium White - 150 ml Tube
Gamblin$24.774.8★745 rev
PHOENIX Titanium White Oil Paint - Single 170ml / 5.75 Fl oz. Large Tube - Oil Paint for Canvas Painting
PHOENIX$10.164.7★235 rev
Newest
by launch date
PHOENIX Titanium White Oil Paint - 200ml / 6.75 Fl oz. Single Large Tube - Artist Quality Oil Based Paint for Professionals
PHOENIX$16.14164 rev
PHOENIX Titanium White Oil Paint - Single 170ml / 5.75 Fl oz. Large Tube - Oil Paint for Canvas Painting
PHOENIX$10.16235 rev
MEEDEN Titanium White Oil Paint - Artist Grade 60ml/2oz Tube - Professional Art Paints for Canvas Painting
MEEDEN$7.48500 rev
MEEDEN Titanium White Oil Paint - Artist Grade 170ml/5.7oz Tube - Professional Art Paints for Canvas Painting
MEEDEN$12.10500 rev
U.S. Art Supply Titanium White Oil Paint - 2 Extra-Large 100ml Tubes - High Opacity Strong Tinting Strength Oil Paints for Canvas Painting Wood & Media
U.S. Art Supply$14.021,066 rev
Trending
90-day click momentum
Winsor & Newton Winton Oil Color 37ml (1.25-oz) Tube Titanium White
Winsor & Newton$6.014.8★
PHOENIX Titanium White Oil Paint - 200ml / 6.75 Fl oz. Single Large Tube - Artist Quality Oil Based Paint for Professionals
PHOENIX$16.144.8★
PHOENIX Titanium White Oil Paint - Single 170ml / 5.75 Fl oz. Large Tube - Oil Paint for Canvas Painting
PHOENIX$10.164.7★
Winsor & Newton Winton Oil Color Paint Set 20 x 12ml (0.4-oz) Tubes
Winsor & Newton$34.394.8★
Gamblin Artist Oil Color - Titanium White - 150 ml Tube
Gamblin$24.774.8★
What buyers say about white oil paint
What buyers praise and complain about, mined from review topics.What buyers love
“Great price for quality”
“Decent Paint”
“Awesome colors”
“worth the price”
“It is the thick consistency like Bob Ross though”
“Mixes great with all paints”
“But it's a nice size for the price”
“Works well”
“easy to use”
“Great for opaque coverage”
What buyers complain about
“And thin paint”
“whites look yellowish”
“Too small”
“Was hoping for more coverage”
“Just cheaper”
“To soft”
“not in pristine shape”
“As you well know they are not cheap”
“No scent”
“So upon first receiving this I noticed the screw top had some kind of glue ie”
Top return reasons
Common questions
- Is white oil paint profitable to sell on Amazon United States?
- The niche generates $488K/yr across 26 tracked products. 90-day search growth is -8.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the white oil paint niche?
- 7 brands and 47 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in white oil paint?
- Top complaints mined from reviews: Paint Quality, Color, Size-Overall. The return rate is 0.7%.
- When does demand for white oil paint peak?
- Demand peaks in Jul–Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the white oil paint niche?
- Listings span $6.01–$171.28; the average listing price is $32.69 (sweet spot $15–$100). The average incumbent carries 2,333 reviews — the moat a new listing must climb.