Is white mask halloween profitable to sell on Amazon United States?

The niche generates $37K/yr across 24 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Skip it (47/100).

How competitive is the white mask halloween niche?

23 brands and 56 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in white mask halloween?

Top complaints mined from reviews: Size-Overall, Strength, Comfort-Overall. The return rate is 1.7%.

When does demand for white mask halloween peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 5.7× the quietest.

What does it cost to enter the white mask halloween niche?

Listings span $5.00–$36.59; the average listing price is $15.51 (sweet spot $15–$100). The average incumbent carries 785 reviews — the moat a new listing must climb.

white mask halloween

Skip it

A small market ($37K/yr) — this niche doesn't clear our bar today.

Returns

Great1.7%

return rate — above 5% kills the launch gate

Avg price

Great$15.51

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Review moat

Good785.17

avg incumbent reviews — the moat a new listing must climb

Price range

Good$5.00–$36.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-0.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$37K

$37K/yr · 153K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, white mask halloween is a $37K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 47/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

white mask halloween market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $47K–$62K; units × avg price
Conversion rate: 1.6%
Avg BSR: #224
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 7.8%
Avg brand age: 48 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 falling

Sellers

Top-5 brand share

62%

Top 20: 96%

Top-5 click share

59%

Top 20: 95%

Open market

34%

COSWHO22%
CALPALMY13%
3M12%
Creativity Street9%
Liatunou7%
Nicky Bigs Novelties4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 5.7×

Open Trend

Top white mask halloween search terms

blank mask36K/yr +4.2%1.1% conv.
plastic mask32K/yr -1.8%1.2% conv.
plastic face mask19K/yr -7.4%3.2% conv.
theater mask14K/yr +29.0%1.0% conv.
blank face mask10K/yr +4.4%1.5% conv.
plastic masks10K/yr -24.7%1.1% conv.
plain mask11K/yr +6.3%1.5% conv.
plastic halloween mask12K/yr +3.0%0.3% conv.
face mask plastic4K/yr -4.3%1.8% conv.
plastic masks for face4K/yr -41.3%2.4% conv.

All search terms

Top white mask halloween products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

5&10 Packs DIY Cosplay Mask Blank White Plastic Full Face Mask Paintable Anime Craft Costume Mask (5)

COSWHO$17.514.5★35 rev

3M Paint Project Reusable Respirator 6211P1-DC OV/P95 Medium 1-Fcpc 1-pr of 6001 Ctdgs 2-pr 5P71 Fltrs 1-pr of 501 Rtnrs

3M$33.394.6★2,436 rev

CALPALMY 14 Pack Paper Mache Masks - 2 Sizes for Artistic Projects Theater Halloween Masquerade Parties Classroom Art

CALPALMY$15.124.6★1,710 rev

Creativity Street Female Plastic Mask

Creativity Street$10.294.0★886 rev

Liatunou 3 Pack Paper Mache Masks White DIY Full Face Masks Paintable Paper Mask for Halloween Masquerade Parties Mardi Gras Artistic Projects

Liatunou$9.794.6★159 rev

Newest

by launch date

400-Pack Disposable Face Mask Sheets DIY Transparent Plastic Facial Wrap for Enhanced Skincare & At-Home Spa Skincare Preservative DIY Clear Spa Facial Sheet Mask Thin Plastic Wrap Moisture Retention

Borsicge$5.0031 rev

8mo ago

VEVOX N95 Masks for Adults NIOSH Approved 10 Pack Valved Particulate Respirator with Comfort-Plus Seal Dust Masks for Construction Work Sanding Woodworking Mold Drywall & Pollen

VEVOX$20.873,837 rev

8mo ago

5&10 Packs DIY Cosplay Mask Blank White Plastic Full Face Mask Paintable Anime Craft Costume Mask (5)

COSWHO$17.5135 rev

11mo ago

Seglorwy 4 Pcs Plastic Blank Paintable Full Face Masquerade Mask White Diy Mask for Halloween Masquerade Parties Artistic Projects (White2)

Seglorwy$12.968 rev

11mo ago

ALVOGIMOR Blank White Paintable Paper Mache Mask DIY Full Face Masks for Artistic Projects Halloween Masquerade Parties Classroom Art (2)

ALVOGIMOR$9.3262 rev

1y ago

What buyers say about white mask halloween

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Great Quality Masks”

Size-Overall12%

“Good fit”

Advertised Vs Actual Product12%

“They're just like the picture”

Comfort-Overall11%

“It's comfortable”

Value For Money6%

“Good value”

Durability5%

“Very think to they hold up well”

Ease Of Use3%

“Easy to use”

Efficiency3%

“Works great”

Breathability3%

“It has great breathability”

Engraving/Paint/Sublimation2%

“Really easy to add things to and paint”

What buyers complain about

Size-Overall22%

“bigger than what I thought”

Strength5%

“very flimsy”

Comfort-Overall4%

“they were also uncomfortable”

Material Quality4%

“Plastic is thin”

Advertised Vs Actual Product4%

“Advertised as clear plastic. It is not clear”

Durability4%

“Broke before I even had it for a few weeks of use”

Filtration3%

“It did not come with a filter”

Thickness3%

“Plastic is thin”

Assembly/Installation3%

“You have to put the parts together”

Quality-Overall2%

“Trash”

Top return reasons

Size-Overall48%

Advertised Vs Actual Product8%

Functionality-Overall5%

Material Quality4%

Thin3%

Comfort-Overall3%

Quality-Overall3%

Strength3%

Value For Money2%

Breathability2%

Common questions

Is white mask halloween profitable to sell on Amazon United States?: The niche generates $37K/yr across 24 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Skip it (47/100).
How competitive is the white mask halloween niche?: 23 brands and 56 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in white mask halloween?: Top complaints mined from reviews: Size-Overall, Strength, Comfort-Overall. The return rate is 1.7%.
When does demand for white mask halloween peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 5.7× the quietest.
What does it cost to enter the white mask halloween niche?: Listings span $5.00–$36.59; the average listing price is $15.51 (sweet spot $15–$100). The average incumbent carries 785 reviews — the moat a new listing must climb.