Is white mask profitable to sell on Amazon United States?

The niche generates $169K/yr across 38 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (54/100).

How competitive is the white mask niche?

30 brands and 100 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in white mask?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 0.8%.

When does demand for white mask peak?

Demand peaks in Oct–Nov; the busiest month runs 5.2× the quietest.

What does it cost to enter the white mask niche?

Listings span $5.25–$39.37; the average listing price is $12.77 (sweet spot $15–$100). The average incumbent carries 17,333 reviews — the moat a new listing must climb.

white mask

Worth a look

Shows low returns (0.8%), but a deep review moat (17,333 avg reviews) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Brand share

Great48%

top-5 brand share — no brand owns this niche

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Price range

Good$5.25–$39.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good$12.77

avg listing price — sweet spot $15–$100

Market size

Okay$169K

$169K/yr · 468K searches

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-3.7%

90-day search growth — must beat 0% to launch

Review moat

Bad17,332.66

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, white mask is a $169K/yr Amazon United States market (468K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 54/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

white mask market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $192K–$255K; units × avg price
Conversion rate: 2.8%
Avg BSR: #177
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 11.6%
Avg brand age: 48 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

30 falling

Sellers

100

Top-5 brand share

48%

Top 20: 92%

Top-5 click share

41%

Top 20: 85%

Open market

47%

3M14%
CALPALMY11%
COSWHO10%
WWDOLL7%
Liatunou6%
ROXUN6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 5.2×

Open Trend

Top white mask search terms

white mask148K/yr +0.4%2.2% conv.
white face mask43K/yr -10.9%2.7% conv.
blank mask36K/yr +4.2%1.2% conv.
plastic mask32K/yr -1.8%1.1% conv.
paper mache mask28K/yr -20.2%2.7% conv.
plastic face mask19K/yr -7.4%2.2% conv.
blank masks15K/yr -7.9%2.1% conv.
paper mask21K/yr -22.1%1.6% conv.
white masks13K/yr -12.4%4.5% conv.
craft mask9K/yr +1.1%1.5% conv.

All search terms

Top white mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

3M 8210 Particulate Respirator N95 Pack of 20 Disposable Respirators NIOSH APPROVED Two-Strap Cup Style Design Lightweight with Cushioning Nose Foam

3M$15.764.4★19,397 rev

5&10 Packs DIY Cosplay Mask Blank White Plastic Full Face Mask Paintable Anime Craft Costume Mask (5)

COSWHO$17.514.5★35 rev

CALPALMY 14 Pack Paper Mache Masks - 2 Sizes for Artistic Projects Theater Halloween Masquerade Parties Classroom Art

CALPALMY$15.124.6★1,710 rev

WWDOLL KN95 Face Mask 25 Pack 5-Layers Breathable KN95 Masks White

WWDOLL$14.924.5★83,936 rev

Liatunou 3 Pack Paper Mache Masks White DIY Full Face Masks Paintable Paper Mask for Halloween Masquerade Parties Mardi Gras Artistic Projects

Liatunou$9.794.6★159 rev

Newest

by launch date

ROXUN Balaclava Cycling Face Mask Summer Cooling Ice Silk Mesh Moto Sun Protection Ski for Men Women White

ROXUN$9.7893 rev

4mo ago

Disposable Face Masks White 100 PCS 3 Ply Safety Respirator Breathable Comfortable Protection for Home Office Outdoor

POQCCT$9.9940 rev

9mo ago

NNPCBT White Disposable Face Masks 125 Pack 3-Ply Breathable Mask For Adults Great For Outdoors Home Office School

NNPCBT$9.13154,168 rev

10mo ago

5&10 Packs DIY Cosplay Mask Blank White Plastic Full Face Mask Paintable Anime Craft Costume Mask (5)

COSWHO$17.5135 rev

11mo ago

ALVOGIMOR Blank White Paintable Paper Mache Mask DIY Full Face Masks for Artistic Projects Halloween Masquerade Parties Classroom Art (2)

ALVOGIMOR$9.3262 rev

1y ago

What buyers say about white mask

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Great Quality Masks”

Size-Overall14%

“Fits great”

Advertised Vs Actual Product10%

“As advertised”

Comfort-Overall9%

“It's comfortable”

Value For Money7%

“Good price”

Breathability6%

“It has great breathability”

Durability3%

“Very think to they hold up well”

Ease Of Use3%

“Easy to use”

Efficiency2%

“Masks worked great as you would expect”

Material Quality2%

“Great craft material”

What buyers complain about

Size-Overall17%

“Terrible fit”

Quality-Overall10%

“Extreme decrease in quality”

Thickness6%

“Very thin material”

Comfort-Overall6%

“Very uncomfortable”

Smell6%

“This very last time the white mask has an odor”

Durability5%

“These will undoubtedly break”

Stretchability/Expandability/Elasticity4%

“Not super stretchy”

Strength4%

“very flimsy”

Thin3%

“the masks have gotten much thinner over time”

Breathability2%

“I need to return this because I cannot breathe through a smelly mask”

Top return reasons

Size-Overall50%

Thin9%

Material Quality7%

Advertised Vs Actual Product4%

Quality-Overall4%

Value For Money3%

Color2%

Smell2%

Thickness2%

Neck Fit2%

Common questions

Is white mask profitable to sell on Amazon United States?: The niche generates $169K/yr across 38 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (54/100).
How competitive is the white mask niche?: 30 brands and 100 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in white mask?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 0.8%.
When does demand for white mask peak?: Demand peaks in Oct–Nov; the busiest month runs 5.2× the quietest.
What does it cost to enter the white mask niche?: Listings span $5.25–$39.37; the average listing price is $12.77 (sweet spot $15–$100). The average incumbent carries 17,333 reviews — the moat a new listing must climb.