White Mask

Shoppers searched for this 468K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $169K a year.

Searches, last 12 months

468K

Growth, 90 days vs prior 90

-3.7%

Conversion, latest week

2.8%

Market size, estimated

$169Ka year

Peak month

October5.2× the quietest month

Top search term

white mask148K searches a year

Listings sell for $12.77 on average, from $5.25 to $39.37. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $12.77 that is $3K to $6K a year per listing.

Average price

$12.77under the $15 to $100 sweet spot

Price range

$5.25–$39.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

0.8%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #177 within Paper & Paper Crafts. It carries 17,333 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

11.6%

Average rank

#177in Paper & Paper Crafts

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

17,333per listing

Listings tracked

38

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

3Amazon's first-year sales bar

Average brand age

48 months