white letter stickers
Skip itPrices mostly outside the sweet spot ($3.93–$15.10) — this niche doesn't clear our bar today.
Competition
Great36%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good563.76avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Growth
Good+35.1%90-day search growth — must beat 0% to launch
Returns
Okay4.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.02avg listing price — sweet spot $15–$100
Market size
Bad$58K$58K/yr · 156K searches
Price range
Bad$3.93–$15.10cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, white letter stickers is a $58K/yr Amazon United States market (156K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in May. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
white letter stickers market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $70K–$88K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #315
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 6.5%
- Avg brand age
- 36 months
- Avg seller age
- 195 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
29 flat
Sellers
31
Top-5 brand share
61%
Top 20: 93%
Top-5 click share
36%
Top 20: 79%
Open market
35%
- PartyGarden31%
- Llewyn14%
- SANPLMG6%
- DENGXINWEI5%
- Jiepuxiter5%
- gaoshenghuo5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +35.1% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 2.0×
Top white letter stickers search terms
- white letter stickers54K/yr
- white letters23K/yr
- white sticker letters22K/yr
- letter stickers white12K/yr
- white letters stickers10K/yr
- white vinyl letters7K/yr
- white cursive letter stickers5K/yr
- white alphabet stickers6K/yr
- sticker letters white4K/yr
- white vinyl letter stickers3K/yr
Top white letter stickers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
10 Sheets Small Letter Stickers - 1 Inch Handwritten White Vinyl Self Adhesive Alphabet Number Stickers Stick on Letters for Arts Crafts Outdoor Sign Wall Mailbox Windows Doors Car Poster Board
PartyGarden$6.594.6★827 rev
15 Sheet Small Letter Stickers - 1/2 Inch White Vinyl Self Adhesive Alphabet Number Stickers Stick On Letters for Art Crafts Outdoor Sign Wall Mailbox Windows Doors Car Poster Board (White 0.5 Inch)
PartyGarden$6.884.6★827 rev
3040Pcs 20 Sheets Small Letter Number Stickers 0.5inch Colorful Self-Adhesive Vinyl Waterproof Mailbox Number Stickers Windows Doors Signs Scrapbook (White (Writing Style))
SANPLMG$8.924.6★252 rev
10 Sheet Small Letter Stickers - 1 Inch White Vinyl Self Adhesive Alphabet Stickers Stick On Letters for Arts Crafts Outdoor Sign Wall Mailbox Windows Doors Car Poster Board (White 1 Inch)
PartyGarden$6.854.6★827 rev
Llewyn 730 Pieces 10 Sheets Letter Stickers Self Adhesive Waterproof Mailbox Numbers Stickers Alphabet Decals for DIY Bulletin Board Window Door Sign Bike Car Laptop Scrapbook (White 1 Inch)
Llewyn$7.864.7★630 rev
Newest
by launch date
980 Pcs 1 Inch Vinyl Waterproof Letter Stickers 10 Sheets Self-Adhesive Alphabet Number Stickers for Mailbox Signs Window Door Address Number (White 1 Inch)
YEODEESN$6.9848 rev
1635Pcs Alphabet Stickers Letter Stickers White Vinyl Sticker Letters Self Adhesive 15 Sheets 1 Inch Mailbox Numbers Stick on Letters for Water Bottle Scrapbook Craft Sign Labels Classroom Address
Auteard$7.0017 rev
Letter Stickers 12 Sheets 0.5 Inch Mini Alphabet Stickers Letter Number Symbol Decals Uppercase Lowercase ABC Stickers for Happy Notes Cute DIY ActivitiesWhite
XJLARNF$4.4854 rev
5 Sheets DIY Art Letters 1000PCS Script Alphabet A-Z Vinyl Self Adhesive for Journals Scrapbook Gift Cards Laptops Bottles Classroom Crafts Home Decor Projects(White)
SACDRL$5.35107 rev
5 Sheets Letter Stickers 440 Alphabet Sticker 1 inch Vinyl Self-Adhesive Sticker Letters White Alphabets ABC Stickers for DIY Mailbox House Numbers Embellishments & Decorations(White)
Linasir$4.34724 rev
Trending
90-day click momentum980 Pcs 1 Inch Vinyl Waterproof Letter Stickers 10 Sheets Self-Adhesive Alphabet Number Stickers for Mailbox Signs Window Door Address Number (White 1 Inch)
YEODEESN$6.984.4★
1635Pcs Alphabet Stickers Letter Stickers White Vinyl Sticker Letters Self Adhesive 15 Sheets 1 Inch Mailbox Numbers Stick on Letters for Water Bottle Scrapbook Craft Sign Labels Classroom Address
Auteard$7.004.7★
Letter Stickers 12 Sheets 0.5 Inch Mini Alphabet Stickers Letter Number Symbol Decals Uppercase Lowercase ABC Stickers for Happy Notes Cute DIY ActivitiesWhite
XJLARNF$4.484.4★
15 Sheet Small Letter Stickers - 1/2 Inch White Vinyl Self Adhesive Alphabet Number Stickers Stick On Letters for Art Crafts Outdoor Sign Wall Mailbox Windows Doors Car Poster Board (White 0.5 Inch)
PartyGarden$6.884.6★
Spakon 8 Letter Stickers Sheets Vinyl Self Adhesive Alphabet Stickers DIY Crafts Letters Numbers Decals for Mailbox Signs Window Door Classroom Home Back to School Address Number(1 Inch White)
Spakon$7.984.6★
What buyers say about white letter stickers
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality stickers”
“They adhere fine”
“The different sizes were excellent”
“As advertised”
“So cute and very easy to use”
“They were a good price for the number of sheets”
“Very durable”
“Colors good”
“the waterproof feature gives me confidence using them on items that might get exposed to moisture”
“Works well”
What buyers complain about
“The adhesive didnt stick”
“Bigger than advertised”
“The cut quality was so poor”
“A little thick for my craft project”
“Not worth the money”
“What I received did not look like the picture”
“Started peeling and falling off within 10 minutes”
“don't use on tough”
“The only downside about it is that the white coating of the paint is chipped a bit on the edges”
“❌ Difficult to install”
Top return reasons
Common questions
- Is white letter stickers profitable to sell on Amazon United States?
- The niche generates $58K/yr across 42 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +35.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the white letter stickers niche?
- 29 brands and 31 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in white letter stickers?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 4.1%.
- When does demand for white letter stickers peak?
- Demand peaks in May; the busiest month runs 2.0× the quietest.
- What does it cost to enter the white letter stickers niche?
- Listings span $3.93–$15.10; the average listing price is $7.02 (sweet spot $15–$100). The average incumbent carries 564 reviews — the moat a new listing must climb.