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White Iron on Letters

Fail

Shoppers spend an estimated $33K a year here, so White Iron on Letters is a Fail.

Flapen Score
40
40 / 100
Ranks 3,499 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 46
Market size
$33K/yr78K searches / yr
90-day growth
+6.5%search demand this quarter
Competition
51%top-5 click share · 20 brands · 22 sellers

Flapen Score

White Iron on Letters against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, White Iron on Letters is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Iron on Letters market on Amazon at a glance

Shoppers on Amazon United States searched for White Iron on Letters 78K times last year and spent an estimated $33K. The top 5 brands take 68% of clicks. Demand peaks in Sep–Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
+6.5%
Conversion, latest week
4.5%
Market size, estimated
$33Ka year
Peak month
October2.7× the quietest month
Top search term
white iron on letters41K searches a year

02 · Price

A sale here is worth $9.40.

Listings sell for $9.40 on average, from $5.93 to $15.81. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $9.40 that is $940 to $2K a year per listing.

Average price
$9.40under the $15 to $100 sweet spot
Price range
$5.93–$15.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$940–$2K
Returns
6.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #176 within Trim & Embellishments. It carries 669 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#176in Trim & Embellishments
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
669per listing
Listings tracked
27

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top White Iron on Letters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

22

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

27%

  • Brand 122%
  • Brand 217%
  • Brand 316%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

White Iron on Letters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.7×

Search terms

Top White Iron on Letters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white iron on letters41K/yr
  • iron on letters white15K/yr
  • white letter patches8K/yr
  • iron on white letters8K/yr
  • white iron on letters for clothing6K/yr

Reviews and returns

What reviews say buyers love and hate about White Iron on Letters

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Ease Of Use”
21%of negative reviews mention “Quality-Overall”
6.1%of orders come back
“Cheap”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common White Iron on Letters questions

Answered from the same tracked data.