white gouache
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$47.79avg listing price — sweet spot $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Market size
Good$654K$654K/yr · 180K searches
Review moat
Good994.72avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay$6.20–$286.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, white gouache is a $654K/yr Amazon United States market (180K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
white gouache market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $597K–$717K
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #1,489
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 48%
- Out of stock
- 2.9%
- Avg brand age
- 70 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
42
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
57%
Top 20: 92%
Open market
3%
- Holbein68%
- Winsor & Newton16%
- HIMI7%
- M. Graham & Co.3%
- Turner Colour Works1%
- DANIEL SMITH1%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.8×
Top white gouache search terms
- holbein gouache81K/yr
- white gouache26K/yr
- white gouache paint19K/yr
- holbein gouache set11K/yr
- white gouache paint watercolor7K/yr
- white gouache paint tube9K/yr
- holbein artists gouache5K/yr
- gouache paint white7K/yr
- gouache white5K/yr
- gouache holbein4K/yr
Top white gouache products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Holbein Artists Gouache 15 ml Tube - Permanent White
Holbein$7.984.8★685 rev
Holbein Artist Gouache Set G703 : 18 x 5ml tubes
Holbein$72.674.8★433 rev
Winsor & Newton Designers Gouache 14 ml (0.47oz) tube Permanent White
Winsor & Newton$11.364.8★9,123 rev
5 primary colors set Holbein gouache gouache (japan import)
Holbein$41.384.9★340 rev
HIMI Gouache Refill Paints White Color(200 ml Bottles) Non Toxic Paint for Canvas and Paper Art Supplies for Professionals Students(White)
HIMI$12.244.7★280 rev
Newest
by launch date
DANIEL SMITH Extra Fine Gouache 15ml Tubes Titanium White 15 ml 0.50 fl oz
DANIEL SMITH$13.7234 rev
Gouache Paint White Color 100 ml Non-Toxic Gouache for Canvas and Paper Gouache Opaque Watercolor Painting Perfect Art Supplies for Artists Students and Kids
Henyiewl$9.62117 rev
Holbein Irodori Artist Gouache 4 Seasons (Spring Summer Autumn and Winter) Set of 12 15 milliliters Tubes with Palette Paper
Holbein$286.7126 rev
HIMI Gouache Refill Paints White Color(200 ml Bottles) Non Toxic Paint for Canvas and Paper Art Supplies for Professionals Students(White)
HIMI$12.24280 rev
Winsor & Newton Gouache Paint Set 10 Count 12ml (0.4-oz) Tubes
Winsor & Newton$18.67956 rev
Trending
90-day click momentum
Holbein Artists Gouache Moss Green 15ml (A)
Holbein$9.514.9★
Winsor & Newton Gouache Paint Set 10 Count 12ml (0.4-oz) Tubes
Winsor & Newton$18.674.5★
Winsor & Newton Designers Gouache 37 ml (1.25oz) tube Permanent White
Winsor & Newton$19.644.8★
Holbein Acryla Gouache Colors School Set Of 12
Holbein$33.304.7★
5 primary colors set Holbein gouache gouache (japan import)
Holbein$41.384.9★
What buyers say about white gouache
What buyers praise and complain about, mined from review topics.What buyers love
“Vibrant Colors”
“Fine student quality”
“As shown”
“HIGHLY RECOMMEND DA VINCI -EXCELLENT PROFESSIONAL GRADE PAINT”
“The price was just right for me”
“I like the big size”
“Love these paints use these almost daily”
“Artist loves it”
“A Great Gift item”
“Its bold, vibrant, and blends beautifully”
What buyers complain about
“Poor performance as a professional name brand”
“The price is a little hefty”
“I was disappointed at some important basic colors like Payne's gray”
“I let some dry out”
“rather than reading the size”
“paint tubes not accurate color”
“This makes it difficult for working folks to tap into the creative process”
“Of course, the photo fooled me”
Top return reasons
Common questions
- Is white gouache profitable to sell on Amazon United States?
- The niche generates $654K/yr across 29 tracked products. 90-day search growth is +1.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the white gouache niche?
- 9 brands and 42 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in white gouache?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Color. The return rate is 0.8%.
- When does demand for white gouache peak?
- Demand peaks in Oct; the busiest month runs 1.8× the quietest.
- What does it cost to enter the white gouache niche?
- Listings span $6.20–$286.71; the average listing price is $47.79 (sweet spot $15–$100). The average incumbent carries 995 reviews — the moat a new listing must climb.