White Felt
FailDemand is soft, at -12.8% this quarter, so White Felt is a Fail.
- Flapen Score
- 43 / 100Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 4643
- Market size
- $259K/yr260K searches / yr
- 90-day growth
- -12.8%search demand this quarter
- Competition
- 65%top-5 click share · 12 brands · 14 sellers
Flapen Score
White Felt against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, White Felt is stronger. Inside it, weaker.
Market
The White Felt market on Amazon at a glance
Shoppers on Amazon United States searched for White Felt 260K times last year and spent an estimated $259K. The top 5 brands take 82% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 12.0% of those searches ended in a purchase.
Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $259K a year.
- Searches, last 12 months
- 260K
- Growth, 90 days vs prior 90
- -12.8%
- Conversion, latest week
- 12.0%
- Market size, estimated
- $259Ka year
- Peak month
- October3.1× the quietest month
- Top search term
- white felt145K searches a year
02 · Price
A sale here is worth $8.29.
Listings sell for $8.29 on average, from $3.95 to $17.74. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $8.29 that is $21K to $25K a year per listing.
- Average price
- $8.29under the $15 to $100 sweet spot
- Price range
- $3.95–$17.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $21K–$25K
- Returns
- 3.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #409 within Fabric. It carries 341 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #409in Fabric
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 341per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top White Felt products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HaoFeiJH White Felt Sheets - 6PCS Soft Felt Squares (8x12 A4) 1.5mm Thick Ideal for Sewing Patchwork Decoration Embroidering DIY Craft
- Price
- $4.96
- Rating
- 4.7/5
- Reviews
- 1,003
- Age
- 2y ago

Jtnohx Felt for Crafts 16 Pcs Felt Fabric 711.3 Stiff Felt Sheets Craft Felt Square for Sewing (White)
- Price
- $5.93
- Rating
- 4.6/5
- Reviews
- 617
- Age
- 2y ago

White Felt Fabric 36 X 36(1 Square Yard) 1.6mm Thick Soft and Durable Flexible Craft Felt by The Yard for Sewing DIY Art Craft Project Decorations
- Price
- $8.83
- Rating
- 4.4/5
- Reviews
- 976
- Age
- 2y ago

XSEINO Ice White Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts White Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
- Price
- $12.89
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 9mo ago

XSEINO Ice White Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts White Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
- Price
- $8.87
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 6mo ago
Trending
estimated 90-day click momentum
Soft White Felt Fabric Sheets for Crafts 8 x 12 Inch Felt Squares 20 Pcs 1.6mm Thick Nonwoven Fabric for DIY Projects Sewing Patchwork and Decoration
- Price
- $9.56
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 4mo ago

HARSKIYER White Felt Fabric Sheets 12 Pcs 7 x 11 Inch Stiff Felt Squares for Sewing Crafts DIY Projects Patchwork Embroidery (1mm Thick)
- Price
- $4.97
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 5mo ago

XSEINO Ice White Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts White Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
- Price
- $8.87
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 6mo ago

Biaungdo 6 Pcs Felt Fabric Sheets White Square Felt Sheets 8 x 12 Inch Wide 1mm Thick Felts Sheet Soft Acrylic Craft Felts Liners for DIY Sewing Arts Crafts Drawer Jewelry Box
- Price
- $3.97
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 5mo ago

JOSNAAN 8x12 White Felt Fabric Sheets - 3PCS Felt Squares -1 Colors Soft Felt Squares 1.5mm Thick for Sewing Patchwork Decoration Embroidering Book DIY Craft
- Price
- $3.95
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 7mo ago
Newest
by launch date
Soft White Felt Fabric Sheets for Crafts 8 x 12 Inch Felt Squares 20 Pcs 1.6mm Thick Nonwoven Fabric for DIY Projects Sewing Patchwork and Decoration
- Price
- $9.56
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 4mo ago

HARSKIYER White Felt Fabric Sheets 12 Pcs 7 x 11 Inch Stiff Felt Squares for Sewing Crafts DIY Projects Patchwork Embroidery (1mm Thick)
- Price
- $4.97
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 5mo ago

Biaungdo 6 Pcs Felt Fabric Sheets White Square Felt Sheets 8 x 12 Inch Wide 1mm Thick Felts Sheet Soft Acrylic Craft Felts Liners for DIY Sewing Arts Crafts Drawer Jewelry Box
- Price
- $3.97
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 5mo ago

XSEINO Ice White Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts White Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
- Price
- $8.87
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 6mo ago

JOSNAAN 8x12 White Felt Fabric Sheets - 3PCS Felt Squares -1 Colors Soft Felt Squares 1.5mm Thick for Sewing Patchwork Decoration Embroidering Book DIY Craft
- Price
- $3.95
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
14
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
14%
- HaoFeiJH42%
- XSEINO14%
- FANOMMI12%
- Jtnohx10%
- HARSKIYER4%
- Ice Fabrics4%
- Open — no brand owns it (6 brands, 14%)
Demand
White Felt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top White Felt search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white felt145K/yr
- white felt sheets45K/yr
- felt white18K/yr
- white felt fabric26K/yr
- felt sheets white8K/yr
- white felt roll8K/yr
- white felt by the yard3K/yr
- white felt sheet3K/yr
- white felt sheets for crafts3K/yr
Reviews and returns
What reviews say buyers love and hate about White Felt
We read the reviews and the return reasons for every product selling here.
“off color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Felt questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









