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White Felt

Fail

Demand is soft, at -12.8% this quarter, so White Felt is a Fail.

Flapen Score
43
43 / 100
Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 46
Market size
$259K/yr260K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
65%top-5 click share · 12 brands · 14 sellers

Flapen Score

White Felt against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, White Felt is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Felt market on Amazon at a glance

Shoppers on Amazon United States searched for White Felt 260K times last year and spent an estimated $259K. The top 5 brands take 82% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 12.0% of those searches ended in a purchase.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $259K a year.

Searches, last 12 months
260K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
12.0%
Market size, estimated
$259Ka year
Peak month
October3.1× the quietest month
Top search term
white felt145K searches a year

02 · Price

A sale here is worth $8.29.

Listings sell for $8.29 on average, from $3.95 to $17.74. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $8.29 that is $21K to $25K a year per listing.

Average price
$8.29under the $15 to $100 sweet spot
Price range
$3.95–$17.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
$21K–$25K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #409 within Fabric. It carries 341 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#409in Fabric
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
341per listing
Listings tracked
18

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top White Felt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

14

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

14%

  • Brand 142%
  • Brand 214%
  • Brand 312%
  • Brand 410%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (6 brands, 14%)

Demand

White Felt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top White Felt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white felt145K/yr
  • white felt sheets45K/yr
  • felt white18K/yr
  • white felt fabric26K/yr
  • felt sheets white8K/yr
  • white felt roll8K/yr
  • white felt by the yard3K/yr
  • white felt sheet3K/yr
  • white felt sheets for crafts3K/yr

Reviews and returns

What reviews say buyers love and hate about White Felt

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Color”
3.4%of orders come back
“off color”
A buyer, on “Color”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common White Felt questions

Answered from the same tracked data.