Is white felt profitable to sell on Amazon United States?

The niche generates $259K/yr across 18 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Skip it (43/100).

How competitive is the white felt niche?

12 brands and 14 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in white felt?

Top complaints mined from reviews: Color, Thickness, Thin. The return rate is 3.4%.

When does demand for white felt peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the white felt niche?

Listings span $3.95–$17.74; the average listing price is $8.29 (sweet spot $15–$100). The average incumbent carries 341 reviews — the moat a new listing must climb.

white felt

Skip it

Soft demand (-12.8% this quarter) — this niche doesn't clear our bar today.

Conversion

Incredible12.0%

search→purchase rate — share of searches ending in a sale

Review moat

Great341.11

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$259K

$259K/yr · 260K searches

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad$8.29

avg listing price — sweet spot $15–$100

Price range

Bad$3.95–$17.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-12.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, white felt is a $259K/yr Amazon United States market (260K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

white felt market data

Units sold / yr: 30K–40K; avg 2,500–3,000/product
Revenue / yr: $249K–$332K; units × avg price
Conversion rate: 12.0%
Avg BSR: #409
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 34 months
Avg seller age: 198 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

14%

HaoFeiJH42%
XSEINO14%
FANOMMI12%
Jtnohx10%
HARSKIYER4%
Ice Fabrics4%
Open — no brand owns it (6 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top white felt search terms

white felt145K/yr -13.6%10.1% conv.
white felt sheets45K/yr -4.0%9.9% conv.
felt white18K/yr -8.6%5.0% conv.
white felt fabric26K/yr -25.2%7.7% conv.
felt sheets white8K/yr +2.5%7.4% conv.
white felt roll8K/yr -39.8%3.9% conv.
white felt by the yard3K/yr -20.6%5.8% conv.
white felt sheet3K/yr -17.3%11.4% conv.
white felt sheets for crafts3K/yr -39.5%9.0% conv.

All search terms

Top white felt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HaoFeiJH White Felt Sheets - 6PCS Soft Felt Squares (8x12 A4) 1.5mm Thick Ideal for Sewing Patchwork Decoration Embroidering DIY Craft

HaoFeiJH$4.964.7★1,003 rev

Jtnohx Felt for Crafts 16 Pcs Felt Fabric 711.3 Stiff Felt Sheets Craft Felt Square for Sewing (White)

Jtnohx$5.934.6★617 rev

White Felt Fabric 36 X 36(1 Square Yard) 1.6mm Thick Soft and Durable Flexible Craft Felt by The Yard for Sewing DIY Art Craft Project Decorations

FANOMMI$8.834.4★976 rev

XSEINO Ice White Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts White Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts

XSEINO$12.894.6★203 rev

XSEINO Ice White Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts White Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts

XSEINO$8.874.4★102 rev

Newest

by launch date

Soft White Felt Fabric Sheets for Crafts 8 x 12 Inch Felt Squares 20 Pcs 1.6mm Thick Nonwoven Fabric for DIY Projects Sewing Patchwork and Decoration

FANOMMI$9.5614 rev

4mo ago

HARSKIYER White Felt Fabric Sheets 12 Pcs 7 x 11 Inch Stiff Felt Squares for Sewing Crafts DIY Projects Patchwork Embroidery (1mm Thick)

HARSKIYER$4.9710 rev

5mo ago

Biaungdo 6 Pcs Felt Fabric Sheets White Square Felt Sheets 8 x 12 Inch Wide 1mm Thick Felts Sheet Soft Acrylic Craft Felts Liners for DIY Sewing Arts Crafts Drawer Jewelry Box

Biaungdo$3.9710 rev

5mo ago

XSEINO Ice White Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts White Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts

XSEINO$8.87102 rev

6mo ago

JOSNAAN 8x12 White Felt Fabric Sheets - 3PCS Felt Squares -1 Colors Soft Felt Squares 1.5mm Thick for Sewing Patchwork Decoration Embroidering Book DIY Craft

JOSNAAN$3.9513 rev

7mo ago

What buyers say about white felt

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Good quality”

Value For Money13%

“Good value”

Soft Feel12%

“Soft and easy to handle”

Thickness12%

“Its thick enough to handle stitching without tearing”

Material Quality8%

“This is really good felt”

Color7%

“Color and size will work great”

Strength5%

“It was firm not flimsy”

Advertised Vs Actual Product4%

“As described good quality”

Upholstery/Fabric Quality3%

“Nice fabric felt”

Efficiency3%

“Worked well Gor my task”

What buyers complain about

Color32%

“off color”

Thickness14%

“It is thicker than other felt”

Thin7%

“Thin”

Material Quality5%

“It's definitely stiffer than fabric-grade felt”

Stretchability/Expandability/Elasticity3%

“it was not stretchy or soft >:(”

Soft Feel3%

“It's okay it was a little bit too soft”

Hard Feel3%

“Its kind of hard”

Quality-Overall2%

“Poor quality”

Value For Money2%

“It's a little more expensive than the same size of sheets. 83 cents here vs. 69 cents at the store.”

Stain Resistance2%

“However, one of the sheets came with stains on it”

Top return reasons

Material Quality23%

Color20%

Thin10%

Size-Overall10%

Value For Money8%

Display Colors7%

Advertised Vs Actual Product5%

Thickness3%

Quality-Overall3%

Strength2%

Common questions

Is white felt profitable to sell on Amazon United States?: The niche generates $259K/yr across 18 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Skip it (43/100).
How competitive is the white felt niche?: 12 brands and 14 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in white felt?: Top complaints mined from reviews: Color, Thickness, Thin. The return rate is 3.4%.
When does demand for white felt peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the white felt niche?: Listings span $3.95–$17.74; the average listing price is $8.29 (sweet spot $15–$100). The average incumbent carries 341 reviews — the moat a new listing must climb.