white feathers
Skip itSoft demand (-12.6% this quarter) — this niche doesn't clear our bar today.
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$4.83–$31.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Good1,219.8avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay$164K$164K/yr · 253K searches
Avg price
Okay$9.26avg listing price — sweet spot $15–$100
Returns
Bad5.1%return rate — above 5% kills the launch gate
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, white feathers is a $164K/yr Amazon United States market (253K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
white feathers market data
- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- $232K–$278K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
17
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
23%
- THARAHT20%
- Soarer19%
- FeelfunFeather14%
- Lamar Feather8%
- whitefeather8%
- Ballinger7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.6% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 5.0×
Top white feathers search terms
- white feathers143K/yr
- white feathers for crafting28K/yr
- white feather23K/yr
- large white feathers8K/yr
- feathers white8K/yr
- white feathers bulk8K/yr
- plumas blancas6K/yr
- long white feathers5K/yr
- swan feathers4K/yr
- white craft feathers6K/yr
Top white feathers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Soarer 300pcs White Feathers for Crafts - 3-5inch Feathers Bulk for Wedding Home Party Dream Catcher Supplies and DIY Crafts(White)
Soarer$6.684.5★2,597 rev
FeelfunFeather White Feather Boa - 45g 2 Yards Turkey Boas Feathers for Party Bulk Wedding Concert Carnival Halloween Christmas Costume Decoration
FeelfunFeather$7.063.8★709 rev
THARAHT 120pcs White Goose Feathers Natural Bulk 6-8 inch 15-20cm for Crafts DIY Cosplay Wedding Party Halloween Decoration Goose Nagoire Feathers
THARAHT$6.814.5★1,288 rev
Lamar 300Pcs 2-3 White Feathers Bulk for Crafting Dream Catcher Accessories Art Projects DIY Crafting Handi Crafts Party Decoration (White)
Lamar Feather$5.344.6★539 rev
800Pcs White Craft Rooster Feathers 3-5 inch Bulk Feathers for Crafting Kindergarten DIY Crafts Wedding Family Party Decorations Dream Catcher Supplies Natural Feathers
Rasoisof$8.614.6★472 rev
Newest
by launch date
whitefeather Craft Feathers Bulk Pack - 300PCS Assorted Colorful Feathers for Crafting Hat Decorating Carnival DIY Projects (4-6 Inch Small Feathers Synthetic Craft Materials) (White)
whitefeather$6.2019 rev
THARAHT Craft Rooster Feathers 300pcs 3-5inch for Kindergarten DIY Crafts Wedding Home Party Dream Catcher Supplies Decorations Feathers White
THARAHT$4.97143 rev
THARAHT 120pcs Natural Feathers Small 4 Styles Bulk for DIY Crafts Hat Wedding Home Party Decoration Feathers
THARAHT$4.89893 rev
FeelfunFeather 300 pcs White Craft Feathers - 10 Style Mixed Decorative Natual Small Feather for DIY Crafts Clothing Jewelry Hair Wedding Party Decor
FeelfunFeather$9.06659 rev
Feathers for Crafting 240pcs 5-7inch White Craft Rooster Feathers Saddle Hackle Feather Bulk Feathers for Wedding Home Party Dream Catcher Supplies and DIY Crafts
whitefeather$7.89298 rev
Trending
90-day click momentumwhitefeather Craft Feathers Bulk Pack - 300PCS Assorted Colorful Feathers for Crafting Hat Decorating Carnival DIY Projects (4-6 Inch Small Feathers Synthetic Craft Materials) (White)
whitefeather$6.203.9★
iHUFeather Chandelle Turkey Feather Boa 1.64 Yards 30g for DIY Craft Party Wedding Halloween Costume Decoration White Feather Boa (2pcs)
iHUFeather$9.423.6★
FeelfunFeather White Feather Boa - 45g 2 Yards Turkey Boas Feathers for Party Bulk Wedding Concert Carnival Halloween Christmas Costume Decoration
FeelfunFeather$7.063.8★
THARAHT Craft Rooster Feathers 300pcs 3-5inch for Kindergarten DIY Crafts Wedding Home Party Dream Catcher Supplies Decorations Feathers White
THARAHT$4.974.4★
2 Yards 80g Turkey Chandelle Feather Boa for DIY Craft Party Dancing Dress Up Halloween Decoration-White
Happy Feather$14.763.9★
What buyers say about white feathers
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and easy to work with”
“Nice color”
“Looks elegant”
“Great deal”
“Generously sized, great for flowers and crafts”
“On the upside, these are soft and fluffy”
“Better than I expected”
“sturdy”
“They are nice and clean”
“Overall pretty and good texture”
What buyers complain about
“My advice - order a longer size than you want”
“Cheap looking and the feathers doesn't stand up”
“The color variety of what i received wasn't good”
“not necessarily reflective of the description”
“most pieces are broken”
“The package also smelled heavily of tobacco”
“Very small and fragile,”
“extremely sparse”
“they are very light”
Top return reasons
Common questions
- Is white feathers profitable to sell on Amazon United States?
- The niche generates $164K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the white feathers niche?
- 15 brands and 17 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in white feathers?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 5.1% — above our launch gate.
- When does demand for white feathers peak?
- Demand peaks in Oct–Nov; the busiest month runs 5.0× the quietest.
- What does it cost to enter the white feathers niche?
- Listings span $4.83–$31.36; the average listing price is $9.26 (sweet spot $15–$100). The average incumbent carries 1,220 reviews — the moat a new listing must climb.