White Face Paint
FailBuyers convert on only 1.9% of searches, so White Face Paint is a Fail.
- Flapen Score
- 48 / 100Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 4648
- Market size
- $344K/yr1.0M searches / yr
- 90-day growth
- +26.6%search demand this quarter
- Competition
- 57%top-5 click share · 9 brands · 34 sellers
Flapen Score
White Face Paint against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, White Face Paint is stronger. Inside it, weaker.
Market
The White Face Paint market on Amazon at a glance
Shoppers on Amazon United States searched for White Face Paint 1.0M times last year and spent an estimated $344K. The top 5 brands take 88% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $344K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- +26.6%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $344Ka year
- Peak month
- October13.1× the quietest month
- Top search term
- white face paint355K searches a year
02 · Price
A sale here is worth $17.77.
Listings sell for $17.77 on average, from $4.99 to $121.89. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $17.77 that is $44K to $53K a year per listing.
- Average price
- $17.77inside the $15 to $100 sweet spot
- Price range
- $4.99–$121.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $44K–$53K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Face Painting. It carries 5,995 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #67in Face Painting
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 5,995per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top White Face Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mehron Makeup Clown White - 2.25 oz Full Coverage Cream Face & Body Paint
- Price
- $11.95
- Rating
- 4.6/5
- Reviews
- 14,141
- Age
- 18y ago

Mehron Makeup CreamBlend Stick - Cream Face & Body Paint (White 0.75 Ounce)
- Price
- $17.45
- Rating
- 4.4/5
- Reviews
- 13,685
- Age
- 19y ago

BADCOLOR White Face Body Paint Eye Black Stick for Adults Children Softball Football Baseball Sports Non-Toxic Hypoallergenic for Halloween SFX Makeup Cosplay Skeleton Clown Costume Parties
- Price
- $5.99
- Rating
- 4.4/5
- Reviews
- 3,046
- Age
- 3y ago

BOBISUKA Blank in the Dark Black + White Oil Face Body Paint Set Large Capacity Professional Paint Palette Kit with Brushes for Art Theater Halloween Party Cosplay Clown Sfx Makeup for Adults
- Price
- $10.35
- Rating
- 4.4/5
- Reviews
- 2,184
- Age
- 3y ago

MEICOLY White Cream Face Body Paint 2.37Oz Large Tube Clown White Makeup Water Based Full Body Paint for Adults and Kids Halloween SFX Skull Joker Zombie Vampire Skeleton Goth Cosplay Mime Makeup
- Price
- $8.92
- Rating
- 4.4/5
- Reviews
- 2,197
- Age
- 2y ago
Trending
estimated 90-day click momentum
Blue Squid PRO White Face Paint Stick - XL (21g/0.75oz) Waterproof Body Paint for Adults & Kids Eye Black Baseball - Vegan Hypoallergenic Twist-Up Non-Toxic Makeup Stick for Cosplay Sports
- Price
- $8.03
- Rating
- 4.6/5
- Reviews
- 1,883
- Age
- 2mo ago

MEICOLY Clown White Face Body Paint Stick(1.06 Oz) Foundation Cream Makeup Face Paint for Halloween Joker Zombie Vampire Skeleton Skull Special Effects Mime Makeup White Eye Black Stick for Sports
- Price
- $7.53
- Rating
- 4.4/5
- Reviews
- 305
- Age
- 3y ago

Mehron Makeup Skin Prep Pro Mattifying Anti Shine Skin Prep - 4 Fl oz
- Price
- $17.68
- Rating
- 4.5/5
- Reviews
- 2,648
- Age
- 14y ago

Bowitzki Professional Face Paint Body Paint Water Based Face painting Makeup for Adults Split Cake Single Color 30g Halloween Christmas Party - White
- Price
- $6.06
- Rating
- 4.5/5
- Reviews
- 864
- Age
- 5y ago

Mehron Makeup Barrier Spray - 2 Fl oz Professional Makeup Setting Spray
- Price
- $16.31
- Rating
- 4.3/5
- Reviews
- 7,742
- Age
- 16y ago
Newest
by launch date
Blue Squid PRO White Face Paint Stick - XL (21g/0.75oz) Waterproof Body Paint for Adults & Kids Eye Black Baseball - Vegan Hypoallergenic Twist-Up Non-Toxic Makeup Stick for Cosplay Sports
- Price
- $8.03
- Rating
- 4.6/5
- Reviews
- 1,883
- Age
- 2mo ago

Blue Squid PRO White Face Paint Stick - Waterproof Body Paint for Adults & Kids Eye Black Baseball Softball - Vegan Hypoallergenic Twist-Up Non-Toxic Makeup Stick for Cosplay Sports & SFX (White)
- Price
- $4.99
- Rating
- 4.1/5
- Reviews
- 2,738
- Age
- 11mo ago

MEICOLY White Cream Face Body Paint 2.37Oz Large Tube Clown White Makeup Water Based Full Body Paint for Adults and Kids Halloween SFX Skull Joker Zombie Vampire Skeleton Goth Cosplay Mime Makeup
- Price
- $8.92
- Rating
- 4.4/5
- Reviews
- 2,197
- Age
- 2y ago

UCANBE Goth White Cream to Powder Foundation Makeup Professional Clown White Face Body Paint with Matte Finish for Halloween SFX Makeup Cosplay Costume Stage Mime & Film(0.52oz)
- Price
- $9.56
- Rating
- 4.5/5
- Reviews
- 1,774
- Age
- 2y ago

BADCOLOR White Face Body Paint Eye Black Stick for Adults Children Softball Football Baseball Sports Non-Toxic Hypoallergenic for Halloween SFX Makeup Cosplay Skeleton Clown Costume Parties
- Price
- $5.99
- Rating
- 4.4/5
- Reviews
- 3,046
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
34
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 97%
Open market
7%
- Mehron Makeup61%
- BADCOLOR10%
- MEICOLY7%
- Blue Squid5%
- BOBISUKA5%
- UCANBE5%
- Open — no brand owns it (3 brands, 7%)
Demand
White Face Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 13.1×
Search terms
Top White Face Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white face paint355K/yr
- mehron137K/yr
- mehron face paint197K/yr
- white makeup63K/yr
- mehron makeup52K/yr
- white face makeup77K/yr
- mehron clown white17K/yr
- face paint white15K/yr
- mehron body paint20K/yr
- clown white makeup14K/yr
Reviews and returns
What reviews say buyers love and hate about White Face Paint
We read the reviews and the return reasons for every product selling here.
“It irritated my skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Face Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









