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White Face Paint

Fail

Buyers convert on only 1.9% of searches, so White Face Paint is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$344K/yr1.0M searches / yr
90-day growth
+26.6%search demand this quarter
Competition
57%top-5 click share · 9 brands · 34 sellers

Flapen Score

White Face Paint against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, White Face Paint is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Face Paint market on Amazon at a glance

Shoppers on Amazon United States searched for White Face Paint 1.0M times last year and spent an estimated $344K. The top 5 brands take 88% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $344K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+26.6%
Conversion, latest week
1.9%
Market size, estimated
$344Ka year
Peak month
October13.1× the quietest month
Top search term
white face paint355K searches a year

02 · Price

A sale here is worth $17.77.

Listings sell for $17.77 on average, from $4.99 to $121.89. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $17.77 that is $44K to $53K a year per listing.

Average price
$17.77inside the $15 to $100 sweet spot
Price range
$4.99–$121.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
2,500–3,000
Revenue per listing a year
$44K–$53K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Face Painting. It carries 5,995 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#67in Face Painting
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
5,995per listing
Listings tracked
22

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top White Face Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

34

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

7%

  • Brand 161%
  • Brand 210%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (3 brands, 7%)

Demand

White Face Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMayAug

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 13.1×

Search terms

Top White Face Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white face paint355K/yr
  • mehron137K/yr
  • mehron face paint197K/yr
  • white makeup63K/yr
  • mehron makeup52K/yr
  • white face makeup77K/yr
  • mehron clown white17K/yr
  • face paint white15K/yr
  • mehron body paint20K/yr
  • clown white makeup14K/yr

Reviews and returns

What reviews say buyers love and hate about White Face Paint

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Allergies”
2.4%of orders come back
“It irritated my skin”
A buyer, on “Allergies”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common White Face Paint questions

Answered from the same tracked data.