White Fabric
FailDemand is soft, at -4.7% this quarter, so White Fabric is a Fail.
- Flapen Score
- 48 / 100Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 4648
- Market size
- $167K/yr329K searches / yr
- 90-day growth
- -4.7%search demand this quarter
- Competition
- 45%top-5 click share · 30 brands · 36 sellers
Flapen Score
White Fabric against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, White Fabric is stronger. Inside it, weaker.
Market
The White Fabric market on Amazon at a glance
Shoppers on Amazon United States searched for White Fabric 329K times last year and spent an estimated $167K. The top 5 brands take 48% of clicks. Demand peaks in Oct. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 4.6% of those searches ended in a purchase.
Shoppers searched for this 329K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $167K a year.
- Searches, last 12 months
- 329K
- Growth, 90 days vs prior 90
- -4.7%
- Conversion, latest week
- 4.6%
- Market size, estimated
- $167Ka year
- Peak month
- October2.3× the quietest month
- Top search term
- white fabric157K searches a year
02 · Price
A sale here is worth $10.95.
Listings sell for $10.95 on average, from $5.27 to $29.14. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $10.95 that is $3K to $5K a year per listing.
- Average price
- $10.95under the $15 to $100 sweet spot
- Price range
- $5.27–$29.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$5K
- Returns
- 4.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #477 within Fabric. It carries 802 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.4%
- Average rank
- #477in Fabric
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 802per listing
- Listings tracked
- 35
04 · Newcomers
1 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top White Fabric products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
UBCGOTT 100% Cotton Muslin Fabric 60 Inch X 1 Yard Bleached Muslin Linen Fabric by The Yard Draping Fabrics Suitable for Sewing Embroidery Crafts Material Garments (White)
- Price
- $6.91
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 1y ago

KKJIAF 2 Yard Ivory White Cotton Fabric 61 Inch Wide Soft & Breathable Cotton Broadcloth Fabric for Sewing Clothes Apparel Costume Craft
- Price
- $8.99
- Rating
- 4.1/5
- Reviews
- 126
- Age
- 10mo ago

FFPDYBEST White Cotton Fabric Natural 100% Cotton Poplin Fabric by The Yard 59 Inches Wide Lining Fabric for Sewing Apparel Cloth Soft Embroidery Quilting 1 Yard
- Price
- $8.60
- Rating
- 4.3/5
- Reviews
- 598
- Age
- 1y ago

PEASUG 100% Cotton Muslin Fabric 59 inch x 2 Yards Bleached Muslin Fabric by The Yard Medium Weight Draping Fabrics Suitable for Sewing Embroidery Garments Crafts Material-White
- Price
- $10.65
- Rating
- 4.5/5
- Reviews
- 668
- Age
- 1y ago

2 Yard White Cotton Fabric Natural Cotton Poplin Fabric by The Yard 59 Inches Wide 100% Cotton Fabric Soft Embroidery Muslin Quilting Material for Sewing Material Apparel Cloth
- Price
- $16.61
- Rating
- 4.6/5
- Reviews
- 1,437
- Age
- 6y ago
Trending
estimated 90-day click momentum
KUUP 100% Cotton Muslin Fabric 63 Wide 1/2/3/5 Yards Natural Unbleached Muslin Fabric by Yard Light Weight Soft Breathable Cotton Fabric for Sewing Embroidery Garments Crafts Binding
- Price
- $9.41
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 8mo ago

White Cotton Fabric 1 Yard 100% Natural Cotton Poplin Fabric by The Yard 59 Inches Wide Lining Fabric for Sewing Apparel Cloth Hard-Wearing & High-Density Embroidery Quilting Sewing Material
- Price
- $8.70
- Rating
- 4.1/5
- Reviews
- 40
- Age
- 7mo ago

JOSNAAN 59 Wide White Fabric by The Yard Premium Cotton Blend Cloth Lightweight Durable Wrinkle-Resistant for Cloth Decor and DIY (White 1 Yard)
- Price
- $6.91
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 9mo ago

Homiest Pure Cotton Fabric by The Yard 1 Yard x 60 Inch White Cotton Broadcloth Fabric Soft & Breathable Suitable for Quilting Backing Lining Embroidery Sewing Apparel Cloth Craft
- Price
- $6.52
- Rating
- 4.2/5
- Reviews
- 75
- Age
- 5mo ago

Q&J Fabric Co. 100% Cotton Fabric by The Yard 60 Wide x 2 Yards Natural Muslin Fabric Nearly Medium Weight Material for DIY Sewing Apparel Cloth Quilting Soft Embroidery Cloth Garments (White)
- Price
- $12.33
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 6mo ago
Newest
by launch date
Cotton Polyester Fabric by The Yard - 60 Wide Broadcloth Fabric Soft Breathable Material - for Lining&Clothes Sewing (White 1 Yard)
- Price
- $6.96
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 5mo ago

Homiest Pure Cotton Fabric by The Yard 1 Yard x 60 Inch White Cotton Broadcloth Fabric Soft & Breathable Suitable for Quilting Backing Lining Embroidery Sewing Apparel Cloth Craft
- Price
- $6.52
- Rating
- 4.2/5
- Reviews
- 75
- Age
- 5mo ago

Q&J Fabric Co. 100% Cotton Fabric by The Yard 60 Wide x 2 Yards Natural Muslin Fabric Nearly Medium Weight Material for DIY Sewing Apparel Cloth Quilting Soft Embroidery Cloth Garments (White)
- Price
- $12.33
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 6mo ago

White Cotton Fabric 1 Yard 100% Natural Cotton Poplin Fabric by The Yard 59 Inches Wide Lining Fabric for Sewing Apparel Cloth Hard-Wearing & High-Density Embroidery Quilting Sewing Material
- Price
- $8.70
- Rating
- 4.1/5
- Reviews
- 40
- Age
- 7mo ago

KUUP 100% Cotton Muslin Fabric 63 Wide 1/2/3/5 Yards Natural Unbleached Muslin Fabric by Yard Light Weight Soft Breathable Cotton Fabric for Sewing Embroidery Garments Crafts Binding
- Price
- $9.41
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
30 falling
Sellers
36
Est. top-5 brand share
48%
Top 20: 91%
Est. top-5 click share
45%
Top 20: 84%
Open market
45%
- UBCGOTT14%
- KKJIAF11%
- Homiest9%
- WAFASSZD8%
- FFPDYBEST8%
- PEASUG7%
Demand
White Fabric search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 2.3×
Search terms
Top White Fabric search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white fabric157K/yr
- white cloth46K/yr
- white cotton fabric42K/yr
- white cotton fabric by the yard22K/yr
- white fabric by the yard18K/yr
- tela blanca9K/yr
- fabric white7K/yr
- white quilting fabric5K/yr
- white cotton cloth4K/yr
- white material5K/yr
Reviews and returns
What reviews say buyers love and hate about White Fabric
We read the reviews and the return reasons for every product selling here.
“Cheap disappointment”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Fabric questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









