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White Fabric

Fail

Demand is soft, at -4.7% this quarter, so White Fabric is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$167K/yr329K searches / yr
90-day growth
-4.7%search demand this quarter
Competition
45%top-5 click share · 30 brands · 36 sellers

Flapen Score

White Fabric against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, White Fabric is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Fabric market on Amazon at a glance

Shoppers on Amazon United States searched for White Fabric 329K times last year and spent an estimated $167K. The top 5 brands take 48% of clicks. Demand peaks in Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 329K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $167K a year.

Searches, last 12 months
329K
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
4.6%
Market size, estimated
$167Ka year
Peak month
October2.3× the quietest month
Top search term
white fabric157K searches a year

02 · Price

A sale here is worth $10.95.

Listings sell for $10.95 on average, from $5.27 to $29.14. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $10.95 that is $3K to $5K a year per listing.

Average price
$10.95under the $15 to $100 sweet spot
Price range
$5.27–$29.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #477 within Fabric. It carries 802 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#477in Fabric
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
802per listing
Listings tracked
35

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top White Fabric products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

30 falling

Sellers

36

Top-5 brand share

48%

Top 20: 91%

Top-5 click share

45%

Top 20: 84%

Open market

45%

  • Brand 114%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

White Fabric search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.3×

Search terms

Top White Fabric search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white fabric157K/yr
  • white cloth46K/yr
  • white cotton fabric42K/yr
  • white cotton fabric by the yard22K/yr
  • white fabric by the yard18K/yr
  • tela blanca9K/yr
  • fabric white7K/yr
  • white quilting fabric5K/yr
  • white cotton cloth4K/yr
  • white material5K/yr

Reviews and returns

What reviews say buyers love and hate about White Fabric

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Upholstery/Fabric Quality”
15%of negative reviews mention “Quality-Overall”
4.9%of orders come back
“Cheap disappointment”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common White Fabric questions

Answered from the same tracked data.