White Embroidery Thread
FailPrices span $3.77–$14.74, mostly outside the sweet spot, so White Embroidery Thread is a Fail.
- Flapen Score
- 39 / 100Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 4639
- Market size
- $68K/yr80K searches / yr
- 90-day growth
- +11.4%search demand this quarter
- Competition
- 70%top-5 click share · 10 brands · 37 sellers
Flapen Score
White Embroidery Thread against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, White Embroidery Thread is stronger. Inside it, weaker.
Market
The White Embroidery Thread market on Amazon at a glance
Shoppers on Amazon United States searched for White Embroidery Thread 80K times last year and spent an estimated $68K. The top 5 brands take 81% of clicks. Demand peaks in Aug–Sep. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 12.6% of those searches ended in a purchase.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- +11.4%
- Conversion, latest week
- 12.6%
- Market size, estimated
- $68Ka year
- Peak month
- August2.7× the quietest month
- Top search term
- white embroidery thread46K searches a year
02 · Price
A sale here is worth $6.76.
Listings sell for $6.76 on average, from $3.77 to $14.74. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $6.76 that is $7K to $8K a year per listing.
- Average price
- $6.76under the $15 to $100 sweet spot
- Price range
- $3.77–$14.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $7K–$8K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Thread & Floss. It carries 1,680 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #48in Thread & Floss
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 1,680per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top White Embroidery Thread products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
12 Skeins Embroidery Floss White Color Friendship Bracelet String Cross Stitch Embroidery Thread Floss Bracelet Making Yarn Craft FlossWhite
- Price
- $4.01
- Rating
- 4.7/5
- Reviews
- 1,319
- Age
- 2y ago

14 Skeins White Embroidery Floss White Embroidery Thread Friendship Bracelet String Cross Stitch for DIY Making Embroidery Crafts
- Price
- $4.00
- Rating
- 4.7/5
- Reviews
- 1,339
- Age
- 5y ago

New brothread - Single Huge Spool 5000M Each Polyester Embroidery Machine Thread 40WT for Commercial and Domestic Machines - White
- Price
- $7.85
- Rating
- 4.7/5
- Reviews
- 3,039
- Age
- 3y ago

White Embroidery Floss 24 Skeins Embroidery Thread Friendship Bracelet String Cross Stitch Threads Hair Wrap Yarn
- Price
- $4.98
- Rating
- 4.7/5
- Reviews
- 659
- Age
- 6y ago

UMC STAG Pack of 12 Premium Embroidery Thread | 100% Egyptian Cotton Premium Skeins | Cross Stitch Embroidery Floss | Oeko TEX Certified Stranded Cotton | Ideal for Arts & Crafts (White-12)
- Price
- $4.65
- Rating
- 4.6/5
- Reviews
- 2,160
- Age
- 2y ago
Trending
estimated 90-day click momentum
BAI Polyester Embroidery Machine Thread 5000 Yards White+401
- Price
- $6.20
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 2y ago

Embroidery Floss - Cross Stitch Threads - Friendship Bracelets Floss - Crafts Floss 24 Skeins Per Pack and Free Set of 2Embroidery Needles and 1Needle ThreaderWhite
- Price
- $4.13
- Rating
- 4.6/5
- Reviews
- 1,324
- Age
- 3y ago

14 Skeins White Embroidery Floss White Embroidery Thread Friendship Bracelet String Cross Stitch for DIY Making Embroidery Crafts
- Price
- $4.00
- Rating
- 4.7/5
- Reviews
- 1,339
- Age
- 5y ago

New brothread Polyester Embroidery Machine Thread 1000m Each with Clear Plastic Storage Box for Embroidery & Quilting - 8xSnow White
- Price
- $14.74
- Rating
- 4.7/5
- Reviews
- 1,479
- Age
- 5y ago

Poolin Polyester Machine Embroidery Thread 4000M 40WT White 0401
- Price
- $7.07
- Rating
- 4.6/5
- Reviews
- 365
- Age
- 2y ago
Newest
by launch date
14 Skeins White Embroidery Thread: Embroidery Floss 120 Yards Friendship Bracelet String Cross Stitch Cotton Yarn for DIY Bracelet Making
- Price
- $3.77
- Rating
- 4.6/5
- Reviews
- 374
- Age
- 1y ago

BAI Polyester Embroidery Machine Thread 5000 Yards White+401
- Price
- $6.20
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 2y ago

Poolin Polyester Machine Embroidery Thread 4000M 40WT White 0401
- Price
- $7.07
- Rating
- 4.6/5
- Reviews
- 365
- Age
- 2y ago

12 Skeins Embroidery Floss White Color Friendship Bracelet String Cross Stitch Embroidery Thread Floss Bracelet Making Yarn Craft FlossWhite
- Price
- $4.01
- Rating
- 4.7/5
- Reviews
- 1,319
- Age
- 2y ago

UMC STAG Pack of 12 Premium Embroidery Thread | 100% Egyptian Cotton Premium Skeins | Cross Stitch Embroidery Floss | Oeko TEX Certified Stranded Cotton | Ideal for Arts & Crafts (White-12)
- Price
- $4.65
- Rating
- 4.6/5
- Reviews
- 2,160
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
37
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
14%
- Newkita33%
- New brothread20%
- Dercuy13%
- XLSFPY8%
- UMC STAG7%
- DMC6%
- Open — no brand owns it (4 brands, 14%)
Demand
White Embroidery Thread search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.7×
Search terms
Top White Embroidery Thread search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white embroidery thread46K/yr
- white embroidery floss18K/yr
- embroidery thread white11K/yr
- embroidery floss white5K/yr
Reviews and returns
What reviews say buyers love and hate about White Embroidery Thread
We read the reviews and the return reasons for every product selling here.
“Low quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Embroidery Thread questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









