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White Embroidery Thread

Fail

Prices span $3.77–$14.74, mostly outside the sweet spot, so White Embroidery Thread is a Fail.

Flapen Score
39
39 / 100
Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 46
Market size
$68K/yr80K searches / yr
90-day growth
+11.4%search demand this quarter
Competition
70%top-5 click share · 10 brands · 37 sellers

Flapen Score

White Embroidery Thread against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, White Embroidery Thread is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Embroidery Thread market on Amazon at a glance

Shoppers on Amazon United States searched for White Embroidery Thread 80K times last year and spent an estimated $68K. The top 5 brands take 81% of clicks. Demand peaks in Aug–Sep. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+11.4%
Conversion, latest week
12.6%
Market size, estimated
$68Ka year
Peak month
August2.7× the quietest month
Top search term
white embroidery thread46K searches a year

02 · Price

A sale here is worth $6.76.

Listings sell for $6.76 on average, from $3.77 to $14.74. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $6.76 that is $7K to $8K a year per listing.

Average price
$6.76under the $15 to $100 sweet spot
Price range
$3.77–$14.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$7K–$8K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Thread & Floss. It carries 1,680 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#48in Thread & Floss
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
1,680per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top White Embroidery Thread products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 flat

Sellers

37

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

14%

  • Brand 133%
  • Brand 220%
  • Brand 313%
  • Brand 48%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (4 brands, 14%)

Demand

White Embroidery Thread search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.7×

Search terms

Top White Embroidery Thread search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white embroidery thread46K/yr
  • white embroidery floss18K/yr
  • embroidery thread white11K/yr
  • embroidery floss white5K/yr

Reviews and returns

What reviews say buyers love and hate about White Embroidery Thread

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Quality-Overall”
1.7%of orders come back
“Low quality”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common White Embroidery Thread questions

Answered from the same tracked data.