white crayons
Skip itA concentrated shelf (top 5 take 76% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Review moat
Good543.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$4.03–$23.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.96avg listing price — sweet spot $15–$100
Market size
Okay$113K$113K/yr · 94K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, white crayons is a $113K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Oct. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
white crayons market data
- Units sold / yr
- 13K–15K
- avg 1,000–1,250/product
- Revenue / yr
- $137K–$164K
- units × avg price
- Conversion rate
- 11.0%
- Avg BSR
- #479
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 60 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
46
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
7%
- Crayola45%
- KOKUYO19%
- Craytastic!11%
- Lucky Art Crayonology11%
- Grumbacher3%
- Johnson3%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -6.2% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.9×
Top white crayons search terms
- white crayons33K/yr
- wax crayons17K/yr
- clear crayons15K/yr
- white crayon8K/yr
- white crayons only9K/yr
- wax crayon4K/yr
- clear crayon3K/yr
- white crayons bulk2K/yr
- wax crayons for kids2K/yr
Top white crayons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crayola Crayons White Single Color Crayon Refill 12 Count Bulk Crayons School Supplies
Crayola$5.384.7★2,575 rev
KOKUYO KE-AC26 Transparent Crayons 5 Colors
KOKUYO$13.504.3★344 rev
Lucky Art White Crayons Bulk - 80 Count Regular Size Single Color Crayon Refill Non-Toxic Art Supplies for Teachers Classrooms and School Projects
Lucky Art Crayonology$15.794.6★151 rev
Craytastic! Bulk Unwrapped Crayons Box of 52 (White) for Crafting Parties Kids - Paperless Crayons No Paper Wrapper - Safety Tested Compliant with ASTM D-4236
Craytastic!$13.404.2★187 rev
Craytastic! Bulk Wrapped Crayons Box of 52 (White) for Crafting Parties Kids - Paper Wrapped - Safety Tested Compliant with ASTM D-4236
Craytastic!$13.254.3★149 rev
Newest
by launch date
Tenceur 100 Pcs Single Color Crayons Bulk Crayons Coloring Party Favors Pastels Set for Adults Teacher Painting Classrooms Groups Party Art Gifts Supplies(White)
Tenceur$17.1553 rev
Johnson Level & Tool 40-0649 White Lumber Crayons - 3/Pack
Johnson$4.03104 rev
Lucky Art White Crayons Bulk - 80 Count Regular Size Single Color Crayon Refill Non-Toxic Art Supplies for Teachers Classrooms and School Projects
Lucky Art Crayonology$15.79151 rev
Grumbacher Resist Sticks 2 Pack
Grumbacher$5.96218 rev
Crayola 151958 Crayons-White 12-Pkg
Crayola$6.345 rev
Trending
90-day click momentum
KOKUYO KE-AC27 Transparent Crayons 10 Colors
KOKUYO$23.764.3★
Crayola 151958 Crayons-White 12-Pkg
Crayola$6.344.7★
Craytastic! Bulk Unwrapped Crayons Box of 52 (White) for Crafting Parties Kids - Paperless Crayons No Paper Wrapper - Safety Tested Compliant with ASTM D-4236
Craytastic!$13.404.2★
KOKUYO KE-AC26 Transparent Crayons 5 Colors
KOKUYO$13.504.3★
Lucky Art White Crayons Bulk - 80 Count Regular Size Single Color Crayon Refill Non-Toxic Art Supplies for Teachers Classrooms and School Projects
Lucky Art Crayonology$15.794.6★
What buyers say about white crayons
What buyers praise and complain about, mined from review topics.What buyers love
“Pretty color”
“They are your classic, high quality, feel-good childhood crayons”
“As advertised”
“Works well”
“Amazing deal”
“Easy to use”
“Sturdy”
“don't break easily”
“Worked well for my watercolor paintings”
“They feel smooth and buttery”
What buyers complain about
“Difficult to find one color”
“These break very easily”
“These didnt cut it at all for my intended purpose”
“Cheap,”
“They are very hard”
“Maybe I don't know how to use them”
“Very difficult to transfer from stick to surface”
“A bit short even for me at 4’ 10”.”
“Material doesnt transfer to surface”
“not as advertised”
Top return reasons
Common questions
- Is white crayons profitable to sell on Amazon United States?
- The niche generates $113K/yr across 12 tracked products. 90-day search growth is -6.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the white crayons niche?
- 9 brands and 46 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in white crayons?
- Top complaints mined from reviews: Color, Durability, Precision Of Cut. The return rate is 1.1%.
- When does demand for white crayons peak?
- Demand peaks in Oct; the busiest month runs 1.9× the quietest.
- What does it cost to enter the white crayons niche?
- Listings span $4.03–$23.76; the average listing price is $10.96 (sweet spot $15–$100). The average incumbent carries 544 reviews — the moat a new listing must climb.