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White Crayons

Fail

The top 5 products take 76% of clicks, so White Crayons is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$113K/yr94K searches / yr
90-day growth
-6.2%search demand this quarter
Competition
76%top-5 click share · 9 brands · 46 sellers

Flapen Score

White Crayons against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, White Crayons is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Crayons market on Amazon at a glance

Shoppers on Amazon United States searched for White Crayons 94K times last year and spent an estimated $113K. The top 5 brands take 90% of clicks. Demand peaks in Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-6.2%
Conversion, latest week
11.0%
Market size, estimated
$113Ka year
Peak month
October1.9× the quietest month
Top search term
white crayons33K searches a year

02 · Price

A sale here is worth $10.96.

Listings sell for $10.96 on average, from $4.03 to $23.76. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $10.96 that is $11K to $14K a year per listing.

Average price
$10.96under the $15 to $100 sweet spot
Price range
$4.03–$23.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
$11K–$14K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #479 within Drawing. It carries 544 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#479in Drawing
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
544per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top White Crayons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

46

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

7%

  • Brand 145%
  • Brand 219%
  • Brand 311%
  • Brand 411%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 7%)

Demand

White Crayons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.9×

Search terms

Top White Crayons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white crayons33K/yr
  • wax crayons17K/yr
  • clear crayons15K/yr
  • white crayon8K/yr
  • white crayons only9K/yr
  • wax crayon4K/yr
  • clear crayon3K/yr
  • white crayons bulk2K/yr
  • wax crayons for kids2K/yr

Reviews and returns

What reviews say buyers love and hate about White Crayons

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Color”
15%of negative reviews mention “Color”
1.1%of orders come back
“Difficult to find one color”
A buyer, on “Color”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common White Crayons questions

Answered from the same tracked data.