White Crayons
FailThe top 5 products take 76% of clicks, so White Crayons is a Fail.
- Flapen Score
- 45 / 100Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 4645
- Market size
- $113K/yr94K searches / yr
- 90-day growth
- -6.2%search demand this quarter
- Competition
- 76%top-5 click share · 9 brands · 46 sellers
Flapen Score
White Crayons against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, White Crayons is stronger. Inside it, weaker.
Market
The White Crayons market on Amazon at a glance
Shoppers on Amazon United States searched for White Crayons 94K times last year and spent an estimated $113K. The top 5 brands take 90% of clicks. Demand peaks in Oct. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 11.0% of those searches ended in a purchase.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- -6.2%
- Conversion, latest week
- 11.0%
- Market size, estimated
- $113Ka year
- Peak month
- October1.9× the quietest month
- Top search term
- white crayons33K searches a year
02 · Price
A sale here is worth $10.96.
Listings sell for $10.96 on average, from $4.03 to $23.76. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $10.96 that is $11K to $14K a year per listing.
- Average price
- $10.96under the $15 to $100 sweet spot
- Price range
- $4.03–$23.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $11K–$14K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #479 within Drawing. It carries 544 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #479in Drawing
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 544per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top White Crayons products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Crayola Crayons White Single Color Crayon Refill 12 Count Bulk Crayons School Supplies
- Price
- $5.38
- Rating
- 4.7/5
- Reviews
- 2,575
- Age
- 15y ago

KOKUYO KE-AC26 Transparent Crayons 5 Colors
- Price
- $13.50
- Rating
- 4.3/5
- Reviews
- 344
- Age
- 6y ago

Lucky Art White Crayons Bulk - 80 Count Regular Size Single Color Crayon Refill Non-Toxic Art Supplies for Teachers Classrooms and School Projects
- Price
- $15.79
- Rating
- 4.6/5
- Reviews
- 151
- Age
- 3y ago

Craytastic! Bulk Unwrapped Crayons Box of 52 (White) for Crafting Parties Kids - Paperless Crayons No Paper Wrapper - Safety Tested Compliant with ASTM D-4236
- Price
- $13.40
- Rating
- 4.2/5
- Reviews
- 187
- Age
- 15y ago

Craytastic! Bulk Wrapped Crayons Box of 52 (White) for Crafting Parties Kids - Paper Wrapped - Safety Tested Compliant with ASTM D-4236
- Price
- $13.25
- Rating
- 4.3/5
- Reviews
- 149
- Age
- 15y ago
Trending
estimated 90-day click momentum
KOKUYO KE-AC27 Transparent Crayons 10 Colors
- Price
- $23.76
- Rating
- 4.3/5
- Reviews
- 344
- Age
- 8y ago

Crayola 151958 Crayons-White 12-Pkg
- Price
- $6.34
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 3y ago

Craytastic! Bulk Unwrapped Crayons Box of 52 (White) for Crafting Parties Kids - Paperless Crayons No Paper Wrapper - Safety Tested Compliant with ASTM D-4236
- Price
- $13.40
- Rating
- 4.2/5
- Reviews
- 187
- Age
- 15y ago

KOKUYO KE-AC26 Transparent Crayons 5 Colors
- Price
- $13.50
- Rating
- 4.3/5
- Reviews
- 344
- Age
- 6y ago

Lucky Art White Crayons Bulk - 80 Count Regular Size Single Color Crayon Refill Non-Toxic Art Supplies for Teachers Classrooms and School Projects
- Price
- $15.79
- Rating
- 4.6/5
- Reviews
- 151
- Age
- 3y ago
Newest
by launch date
Tenceur 100 Pcs Single Color Crayons Bulk Crayons Coloring Party Favors Pastels Set for Adults Teacher Painting Classrooms Groups Party Art Gifts Supplies(White)
- Price
- $17.15
- Rating
- 3.7/5
- Reviews
- 53
- Age
- 2y ago

Johnson Level & Tool 40-0649 White Lumber Crayons - 3/Pack
- Price
- $4.03
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 3y ago

Lucky Art White Crayons Bulk - 80 Count Regular Size Single Color Crayon Refill Non-Toxic Art Supplies for Teachers Classrooms and School Projects
- Price
- $15.79
- Rating
- 4.6/5
- Reviews
- 151
- Age
- 3y ago

Grumbacher Resist Sticks 2 Pack
- Price
- $5.96
- Rating
- 4.4/5
- Reviews
- 218
- Age
- 3y ago

Crayola 151958 Crayons-White 12-Pkg
- Price
- $6.34
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
46
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
7%
- Crayola45%
- KOKUYO19%
- Craytastic!11%
- Lucky Art Crayonology11%
- Grumbacher3%
- Johnson3%
- Open — no brand owns it (3 brands, 7%)
Demand
White Crayons search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.9×
Search terms
Top White Crayons search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white crayons33K/yr
- wax crayons17K/yr
- clear crayons15K/yr
- white crayon8K/yr
- white crayons only9K/yr
- wax crayon4K/yr
- clear crayon3K/yr
- white crayons bulk2K/yr
- wax crayons for kids2K/yr
Reviews and returns
What reviews say buyers love and hate about White Crayons
We read the reviews and the return reasons for every product selling here.
“Difficult to find one color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Crayons questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









