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White Cotton Thread

Fail

Shoppers spend an estimated $86K a year here, so White Cotton Thread is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$86K/yr69K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
44%top-5 click share · 9 brands · 72 sellers

Flapen Score

White Cotton Thread against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, White Cotton Thread is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Cotton Thread market on Amazon at a glance

Shoppers on Amazon United States searched for White Cotton Thread 69K times last year and spent an estimated $86K. The top 5 brands take 92% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
8.5%
Market size, estimated
$86Ka year
Top search term
gutermann cotton thread30K searches a year

02 · Price

A sale here is worth $14.48.

Listings sell for $14.48 on average, from $5.76 to $32.11. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $14.48 that is $1K to $4K a year per listing.

Average price
$14.48under the $15 to $100 sweet spot
Price range
$5.76–$32.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #300 within Thread & Floss. It carries 1,784 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#300in Thread & Floss
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,784per listing
Listings tracked
33

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top White Cotton Thread products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

72

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

44%

Top 20: 86%

Open market

6%

  • Brand 172%
  • Brand 27%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

White Cotton Thread search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top White Cotton Thread search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gutermann cotton thread30K/yr
  • white cotton thread11K/yr
  • gutermann cotton thread for sewing machine7K/yr
  • white cotton thread for sewing machine5K/yr
  • gutermann sewing thread cotton5K/yr
  • gutermann thread cotton3K/yr
  • gutermann cotton sewing thread5K/yr
  • white cotton sewing thread3K/yr

Reviews and returns

What reviews say buyers love and hate about White Cotton Thread

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Advertised Vs Actual Product”
0.8%of orders come back
“Not as advertised”
A buyer, on “Advertised Vs Actual Product”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common White Cotton Thread questions

Answered from the same tracked data.