White Contacts Halloween

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months

121K

Growth, 90 days vs prior 90

+4.6%

Conversion, latest week

0.2%

Market size, estimated

$4Ka year

Peak month

October50.3× the quietest month

Top search term

scary contact lenses21K searches a year

Listings sell for $15.42 on average, from $6.36 to $55.54. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $15.42 that is $0 to $2K a year per listing.

Average price

$15.42inside the $15 to $100 sweet spot

Price range

$6.36–$55.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.4%of orders · Amazon United States median 2.1%

46% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #1,444 within Doll Making. It carries 724 reviews at 3.78 stars, so a new listing needs social proof before a better product.

Sponsored listings

46%

Prime listings

85%

Out of stock, average day

9.5%

Average rank

#1,444in Doll Making

Average rating

3.78 starsAmazon United States average 4.42 stars

Average reviews

724per listing

Listings tracked

13

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

49 months