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White Construction Paper 12 X 18

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 93% of clicks, so White Construction Paper 12 X 18 is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 46
Market size
$259K/yr100K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
71%top-5 click share · 7 brands · 119 sellers

Flapen Score

White Construction Paper 12 X 18 against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, White Construction Paper 12 X 18 is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Construction Paper 12 X 18 market on Amazon at a glance

Shoppers on Amazon United States searched for White Construction Paper 12 X 18 100K times last year and spent an estimated $259K. The top 5 brands take 93% of clicks. Demand peaks in Aug–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $259K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
12.6%
Market size, estimated
$259Ka year
Peak month
August3.7× the quietest month
Top search term
white construction paper 12 x 1833K searches a year

02 · Price

A sale here is worth $20.58.

Listings sell for $20.58 on average, from $6.28 to $48.89. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At $20.58 that is $41K to $51K a year per listing.

Average price
$20.58inside the $15 to $100 sweet spot
Price range
$6.28–$48.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
$41K–$51K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #102 within Paper & Paper Crafts. It carries 2,988 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
71%
Out of stock, average day
0.0%
Average rank
#102in Paper & Paper Crafts
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
2,988per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top White Construction Paper 12 X 18 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

119

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

1%

  • Brand 151%
  • Brand 218%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (1 brand, 1%)

Demand

White Construction Paper 12 X 18 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Nov · busiest ÷ quietest = 3.7×

Search terms

Top White Construction Paper 12 X 18 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white construction paper 12 x 1833K/yr
  • 12x18 paper20K/yr
  • 12 x 18 paper6K/yr
  • 12x18 white construction paper9K/yr
  • large white construction paper5K/yr
  • white construction paper 12x186K/yr
  • 12x18 drawing paper4K/yr
  • 12x18 printer paper3K/yr
  • 12 x 18 white construction paper3K/yr
  • 12x18 construction paper white3K/yr

Reviews and returns

What reviews say buyers love and hate about White Construction Paper 12 X 18

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
32%of negative reviews mention “Thickness”
0.4%of orders come back
“Thinner paper than I thought”
A buyer, on “Thickness”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common White Construction Paper 12 X 18 questions

Answered from the same tracked data.