White Construction Paper 12 X 18
MaybeAn estimated 0.4% of orders come back. But the top 5 brands take 93% of clicks, so White Construction Paper 12 X 18 is a Maybe.
- Flapen Score
- 50 / 100Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 4650
- Market size
- $259K/yr100K searches / yr
- 90-day growth
- -7.0%search demand this quarter
- Competition
- 71%top-5 click share · 7 brands · 119 sellers
Flapen Score
White Construction Paper 12 X 18 against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, White Construction Paper 12 X 18 is stronger. Inside it, weaker.
Market
The White Construction Paper 12 X 18 market on Amazon at a glance
Shoppers on Amazon United States searched for White Construction Paper 12 X 18 100K times last year and spent an estimated $259K. The top 5 brands take 93% of clicks. Demand peaks in Aug–Nov. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 12.6% of those searches ended in a purchase.
Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $259K a year.
- Searches, last 12 months
- 100K
- Growth, 90 days vs prior 90
- -7.0%
- Conversion, latest week
- 12.6%
- Market size, estimated
- $259Ka year
- Peak month
- August3.7× the quietest month
- Top search term
- white construction paper 12 x 1833K searches a year
02 · Price
A sale here is worth $20.58.
Listings sell for $20.58 on average, from $6.28 to $48.89. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At $20.58 that is $41K to $51K a year per listing.
- Average price
- $20.58inside the $15 to $100 sweet spot
- Price range
- $6.28–$48.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $41K–$51K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #102 within Paper & Paper Crafts. It carries 2,988 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 71%
- Out of stock, average day
- 0.0%
- Average rank
- #102in Paper & Paper Crafts
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 2,988per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top White Construction Paper 12 X 18 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Prang (Formerly SunWorks) Construction Paper White 12 x 18 100 Sheets
- Price
- $9.41
- Rating
- 4.6/5
- Reviews
- 7,768
- Age
- 16y ago

Prang (Formerly SunWorks) Construction Paper White 12 x 18 50 Sheets
- Price
- $6.28
- Rating
- 4.7/5
- Reviews
- 6,843
- Age
- 19y ago

Colorations 12 x 18 Mediumweight White Construction Paper - 200 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art
- Price
- $13.82
- Rating
- 4.6/5
- Reviews
- 166
- Age
- 5y ago

Prang (Formerly SunWorks) Construction Paper Bright White 12 x 18 50 Sheets
- Price
- $6.44
- Rating
- 4.7/5
- Reviews
- 6,843
- Age
- 9y ago

Tru-Ray Construction Paper 50% Recycled 12 x 18 White Pack Of 50
- Price
- $6.86
- Rating
- 4.7/5
- Reviews
- 3,941
- Age
- 17y ago
Trending
estimated 90-day click momentum
Colorations 12 x 18 Mediumweight White Construction Paper - 500 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art
- Price
- $25.29
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 5y ago

Hammermill Printer Paper Premium Color 28 lb Copy Paper 12 x 18-100 Bright Made in the USA 106125R - 1 Ream (500 Sheets)
- Price
- $30.89
- Rating
- 4.6/5
- Reviews
- 9,059
- Age
- 9y ago

Tru-Ray Construction Paper 50% Recycled 12 x 18 White Pack Of 50
- Price
- $6.86
- Rating
- 4.7/5
- Reviews
- 3,941
- Age
- 17y ago

Prang (Formerly SunWorks) Construction Paper Bright White 12 x 18 50 Sheets
- Price
- $6.44
- Rating
- 4.7/5
- Reviews
- 6,843
- Age
- 9y ago

12x18 White Card Stock Paper 100 Sheets 80lb Premium Heavy Cardstock Goefun Thick Printer Paper Cardstock for Arts and Crafts Posters Brochures Menus Cards Covers
- Price
- $38.17
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 1y ago
Newest
by launch date
12x18 White Card Stock Paper 100 Sheets 80lb Premium Heavy Cardstock Goefun Thick Printer Paper Cardstock for Arts and Crafts Posters Brochures Menus Cards Covers
- Price
- $38.17
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 1y ago

100 Sheets Arts Craft Paper for Drawing 12 x 17 White Construction Paper for Coloring Creating School Art Project Supplies Standard Weight
- Price
- $10.85
- Rating
- 3.9/5
- Reviews
- 216
- Age
- 1y ago

Tru-Ray Construction Paper White 12 x 18 50 Sheets Per Pack 5 Packs
- Price
- $30.90
- Rating
- 4.1/5
- Reviews
- 37
- Age
- 4y ago

Colorations 12 x 18 Mediumweight White Construction Paper - 200 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art
- Price
- $13.82
- Rating
- 4.6/5
- Reviews
- 166
- Age
- 5y ago

Colorations 12 x 18 Mediumweight White Construction Paper - 500 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art
- Price
- $25.29
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
119
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
1%
- Prang51%
- Colorations18%
- Tru-Ray10%
- Hammermill8%
- Pacon6%
- Shinok6%
- Open — no brand owns it (1 brand, 1%)
Demand
White Construction Paper 12 X 18 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Nov · busiest ÷ quietest = 3.7×
Search terms
Top White Construction Paper 12 X 18 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white construction paper 12 x 1833K/yr
- 12x18 paper20K/yr
- 12 x 18 paper6K/yr
- 12x18 white construction paper9K/yr
- large white construction paper5K/yr
- white construction paper 12x186K/yr
- 12x18 drawing paper4K/yr
- 12x18 printer paper3K/yr
- 12 x 18 white construction paper3K/yr
- 12x18 construction paper white3K/yr
Reviews and returns
What reviews say buyers love and hate about White Construction Paper 12 X 18
We read the reviews and the return reasons for every product selling here.
“Thinner paper than I thought”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Construction Paper 12 X 18 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









