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White Construction Paper

Fail

The top 5 brands take 100% of clicks, so White Construction Paper is a Fail.

Flapen Score
40
40 / 100
Ranks 3,499 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 46
Market size
$434K/yr192K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
83%top-5 click share · 5 brands · 70 sellers

Flapen Score

White Construction Paper against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, White Construction Paper is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Construction Paper market on Amazon at a glance

Shoppers on Amazon United States searched for White Construction Paper 192K times last year and spent an estimated $434K. All 5 brands take every click. Demand peaks in Aug. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 22.6% of those searches ended in a purchase.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $434K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
22.6%
Market size, estimated
$434Ka year
Peak month
August1.7× the quietest month
Top search term
white construction paper137K searches a year

02 · Price

A sale here is worth $10.03.

Listings sell for $10.03 on average, from $2.70 to $17.40. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $10.03 that is $60K to $80K a year per listing.

Average price
$10.03under the $15 to $100 sweet spot
Price range
$2.70–$17.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
6,000–8,000
Revenue per listing a year
$60K–$80K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #107 within Paper & Paper Crafts. It carries 2,661 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#107in Paper & Paper Crafts
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
2,661per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top White Construction Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

70

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 225%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

White Construction Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top White Construction Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white construction paper137K/yr
  • construction paper white21K/yr
  • white construction paper 8.5 x 1113K/yr
  • white construction paper 9x1221K/yr

Reviews and returns

What reviews say buyers love and hate about White Construction Paper

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
23%of negative reviews mention “Thickness”
0.3%of orders come back
“it is not thick at all”
A buyer, on “Thickness”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common White Construction Paper questions

Answered from the same tracked data.