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White Colored Pencils

Maybe

An estimated 0.8% of orders come back. But shoppers spend an estimated $60K a year here, so White Colored Pencils is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 46
Market size
$60K/yr58K searches / yr
90-day growth
-3.7%search demand this quarter
Competition
50%top-5 click share · 13 brands · 73 sellers

Flapen Score

White Colored Pencils against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, White Colored Pencils is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Colored Pencils market on Amazon at a glance

Shoppers on Amazon United States searched for White Colored Pencils 58K times last year and spent an estimated $60K. The top 5 brands take 67% of clicks. Demand peaks in Sep. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 11.3% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
11.3%
Market size, estimated
$60Ka year
Peak month
September1.9× the quietest month
Top search term
white colored pencils30K searches a year

02 · Price

A sale here is worth $9.10.

Listings sell for $9.10 on average, from $4.98 to $18.72. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $9.10 that is $2K to $5K a year per listing.

Average price
$9.10under the $15 to $100 sweet spot
Price range
$4.98–$18.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #97 within Drawing. It carries 1,137 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#97in Drawing
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,137per listing
Listings tracked
22

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top White Colored Pencils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 flat

Sellers

73

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

50%

Top 20: 98%

Open market

27%

  • Brand 136%
  • Brand 29%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

White Colored Pencils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.9×

Search terms

Top White Colored Pencils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white colored pencils30K/yr
  • white prismacolor pencil8K/yr
  • white colored pencil4K/yr
  • white color pencil4K/yr
  • prismacolor white pencil3K/yr
  • prismacolor white colored pencils4K/yr
  • white colored pencils bulk3K/yr
  • prismacolor white2K/yr

Reviews and returns

What reviews say buyers love and hate about White Colored Pencils

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Pen/Pencil Quality”
20%of negative reviews mention “Sharpness”
0.8%of orders come back
“After that, every time you sharpen them, they break”
A buyer, on “Sharpness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common White Colored Pencils questions

Answered from the same tracked data.