white colored pencils
Worth a lookShows low returns (0.8%), but a small market ($60K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good1,136.64avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.98–$18.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.10avg listing price — sweet spot $15–$100
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Market size
Bad$60K$60K/yr · 58K searches
According to Flapen's Amazon United States niche tracking, white colored pencils is a $60K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Sep. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
white colored pencils market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $55K–$73K
- units × avg price
- Conversion rate
- 11.3%
- Avg BSR
- #97
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 77%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
13 flat
Sellers
73
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
50%
Top 20: 98%
Open market
27%
- Prismacolor36%
- Cezanne9%
- sqzrmdcg9%
- Daerthotk7%
- Adhere7%
- GETHPEN6%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -3.7% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.9×
Top white colored pencils search terms
- white colored pencils30K/yr
- white prismacolor pencil8K/yr
- white colored pencil4K/yr
- white color pencil4K/yr
- prismacolor white pencil3K/yr
- prismacolor white colored pencils4K/yr
- white colored pencils bulk3K/yr
- prismacolor white2K/yr
Top white colored pencils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Prismacolor 3365 Premier Soft Core Colored Pencil White (Pack of 12)
Prismacolor$18.724.7★1,600 rev
Cezanne Creative Mark Premium Colored Pencils White Set of 12 - Highly-Pigmented Coloring Pencils for Drawing Blending Coloring and More
Cezanne$9.304.6★1,115 rev
Prismacolor Colored Pencil - Premier (Pack of 1) (White)
Prismacolor$5.694.8★195 rev
White Color Pencils Professional 6 Pack Draw Pencil for Sketching White Sketch Pencils for Sketching Shading Blending Chalk for Beginners & Artists Art Supplies for Drawing and Highlighting
Daerthotk$5.064.6★204 rev
GETHPEN Professional White Charcoal Pencils Set - 6 Pieces Sketch Highlight White Pencils for Drawing Sketching Shading Blending - Beginners & Artists
GETHPEN$5.844.5★1,141 rev
Newest
by launch date
sqzrmdcg 12 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
sqzrmdcg$7.05115 rev
sqzrmdcg 36 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
sqzrmdcg$11.15115 rev
sqzrmdcg 24 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
sqzrmdcg$9.45115 rev
Adhere 25pcs Checking Pencils Erasable colored Pencils Pre-Sharpened #2 HB for Checking Tests Grading Map Coloring editing Office Favors including a Free sharpener. (White)
Adhere$7.80150 rev
Adhere White Colored pencils 12pcs Erasable Pencils Pre-Sharpened #2 HB for Checking Tests Grading Map Coloring editing Office Favors including a Free sharpener
Adhere$5.9716 rev
Trending
90-day click momentumsqzrmdcg 36 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
sqzrmdcg$11.154.0★
sqzrmdcg 12 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
sqzrmdcg$7.054.0★
sqzrmdcg 24 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
sqzrmdcg$9.454.0★
Adhere White Colored pencils 12pcs Erasable Pencils Pre-Sharpened #2 HB for Checking Tests Grading Map Coloring editing Office Favors including a Free sharpener
Adhere$5.974.4★
Adhere 25pcs Checking Pencils Erasable colored Pencils Pre-Sharpened #2 HB for Checking Tests Grading Map Coloring editing Office Favors including a Free sharpener. (White)
Adhere$7.804.3★
What buyers say about white colored pencils
What buyers praise and complain about, mined from review topics.What buyers love
“Great art pencils”
“Good Quality”
“value for money”
“The colors are vivid”
“Ease of use”
“does not break when sharpened”
“The pencil was soft to draw with and erased easily”
“Many lovely drawings”
“Does what they are supposed to do”
“It work's beautifully”
What buyers complain about
“After that, every time you sharpen them, they break”
“Doesn't really work”
“The tip breaks easily with our so much pressure”
“Not as good as other brands”
“Breaks easily and often”
“Okay not quite what expected doesnt seem to color or blend as well as others”
“Nice pencils just not as bright as I like”
“Doesnt write over black pencil”
“Product came differently than expected”
“The top won't fit onto the bottom”
Top return reasons
Common questions
- Is white colored pencils profitable to sell on Amazon United States?
- The niche generates $60K/yr across 22 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (50/100).
- How competitive is the white colored pencils niche?
- 13 brands and 73 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in white colored pencils?
- Top complaints mined from reviews: Sharpness, Functionality-Overall, Nib/Tip Quality. The return rate is 0.8%.
- When does demand for white colored pencils peak?
- Demand peaks in Sep; the busiest month runs 1.9× the quietest.
- What does it cost to enter the white colored pencils niche?
- Listings span $4.98–$18.72; the average listing price is $9.10 (sweet spot $15–$100). The average incumbent carries 1,137 reviews — the moat a new listing must climb.