White Clay
FailShoppers spend an estimated $84K a year here, so White Clay is a Fail.
- Flapen Score
- 40 / 100Ranks 3,499 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 4640
- Market size
- $84K/yr236K searches / yr
- 90-day growth
- +7.5%search demand this quarter
- Competition
- 66%top-5 click share · 11 brands · 59 sellers
Flapen Score
White Clay against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, White Clay is stronger. Inside it, weaker.
Market
The White Clay market on Amazon at a glance
Shoppers on Amazon United States searched for White Clay 236K times last year and spent an estimated $84K. The top 5 brands take 87% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.
- Searches, last 12 months
- 236K
- Growth, 90 days vs prior 90
- +7.5%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $84Ka year
- Peak month
- May2.6× the quietest month
- Top search term
- white clay62K searches a year
02 · Price
A sale here is worth $11.63.
Listings sell for $11.63 on average, from $4.28 to $35.96. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At $11.63 that is $23K to $29K a year per listing.
- Average price
- $11.63under the $15 to $100 sweet spot
- Price range
- $4.28–$35.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $23K–$29K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Ceramics & Pottery. It carries 7,131 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #27in Ceramics & Pottery
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 7,131per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top White Clay products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Crayola Air Dry Clay (5lbs) Teacher Supplies Natural White Modeling Clay for Kids Sculpting Material Bulk Craft Supplies for Art Classrooms
- Price
- $11.25
- Rating
- 4.6/5
- Reviews
- 25,004
- Age
- 6y ago

24 Pack White Air Dry Foam Clay 8.5oz DIY White Model Clay Soft Bulk Modeling Foam Clay for Gift Rewards Arts & Crafts
- Price
- $6.99
- Rating
- 4.5/5
- Reviews
- 5,798
- Age
- 1y ago

ifergoo 125g Foam Magic Modeling Clay 4.41 oz White Air Dry Clay for Kids
- Price
- $7.04
- Rating
- 4.4/5
- Reviews
- 369
- Age
- 5y ago

ifergoo 125g White Air Dry Clay 4.41 oz Foam Magic Modeling Clay for Kids
- Price
- $7.04
- Rating
- 4.4/5
- Reviews
- 4,538
- Age
- 3y ago

36 Pack White Air Dry Foam Clay 12.6oz Modeling Foam Clay White Soft Modeling Clay for Arts & Crafts Birthday Gift Family & Classroom Rewards
- Price
- $9.02
- Rating
- 4.5/5
- Reviews
- 5,798
- Age
- 1y ago
Trending
estimated 90-day click momentum
24 Pack White Air Dry Foam Clay 8.5oz DIY White Model Clay Soft Bulk Modeling Foam Clay for Gift Rewards Arts & Crafts
- Price
- $6.99
- Rating
- 4.5/5
- Reviews
- 5,798
- Age
- 1y ago

LitoJoy White Air Dry Foam Clay 1.1lbs/500g Soft & Easy to Mold
- Price
- $14.26
- Rating
- 4.8/5
- Reviews
- 128
- Age
- 1y ago

50 Pack White Air Dry Foam Clay 17.6oz Super Light Modeling Foam Clay White Soft Modeling Clay for Birthday Gift Arts & Crafts Family & Classroom Rewards
- Price
- $13.11
- Rating
- 4.5/5
- Reviews
- 5,798
- Age
- 1y ago

Moldable Cosplay Foam Clay (White) High Density and Hiqh Quality for Intricate Designs | Air Dries to Perfection for Cutting with a Knife or Rotary Tool Sanding or Shaping
- Price
- $13.23
- Rating
- 4.5/5
- Reviews
- 6,209
- Age
- 6y ago

CALPALMY Air Dry Foam Clay (36 Pack) 360g White Moldable Soft Clay for Kids Gifts Partty and School Project Supplies Perfect for Crafting Cosplay and Artistic Projects
- Price
- $12.44
- Rating
- 4.5/5
- Reviews
- 6,209
- Age
- 2y ago
Newest
by launch date
50 Pack White Air Dry Foam Clay 1.12lb Soft Molding Lightweight Clays with 3 Pcs Sculpting Tools for Kids Adults Crafting Cosplay Artistic Projects
- Price
- $10.58
- Rating
- 3.9/5
- Reviews
- 38
- Age
- 1y ago

24 Pack White Air Dry Foam Clay 8.5oz DIY White Model Clay Soft Bulk Modeling Foam Clay for Gift Rewards Arts & Crafts
- Price
- $6.99
- Rating
- 4.5/5
- Reviews
- 5,798
- Age
- 1y ago

50 Pack White Air Dry Foam Clay 17.6oz Super Light Modeling Foam Clay White Soft Modeling Clay for Birthday Gift Arts & Crafts Family & Classroom Rewards
- Price
- $13.11
- Rating
- 4.5/5
- Reviews
- 5,798
- Age
- 1y ago

LitoJoy White Air Dry Foam Clay 1.1lbs/500g Soft & Easy to Mold
- Price
- $14.26
- Rating
- 4.8/5
- Reviews
- 128
- Age
- 1y ago

36 Pack White Air Dry Foam Clay 12.6oz Modeling Foam Clay White Soft Modeling Clay for Arts & Crafts Birthday Gift Family & Classroom Rewards
- Price
- $9.02
- Rating
- 4.5/5
- Reviews
- 5,798
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
59
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
8%
- Crayola33%
- ifergoo22%
- OJYUDD18%
- CALPALMY9%
- DAS5%
- Artsity4%
- Open — no brand owns it (5 brands, 8%)
Demand
White Clay search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 2.6×
Search terms
Top White Clay search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white clay62K/yr
- white air dry clay51K/yr
- air dry clay white49K/yr
- clay white11K/yr
- white modeling clay15K/yr
- white clay air dry8K/yr
- white air dry clay for kids7K/yr
- modeling clay white5K/yr
- air dry white clay4K/yr
- salt dough9K/yr
Reviews and returns
What reviews say buyers love and hate about White Clay
We read the reviews and the return reasons for every product selling here.
“Its very dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Clay questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









