White Clay
FailShoppers spend an estimated $84K a year here, so White Clay is a Fail.
- Flapen Score
- 40 / 100Ranks 3,499 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 4640
- Market size
- $84K/yr236K searches / yr
- 90-day growth
- +7.5%search demand this quarter
- Competition
- 66%top-5 click share · 11 brands · 59 sellers
Flapen Score
White Clay against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, White Clay is stronger. Inside it, weaker.
Market
The White Clay market on Amazon at a glance
Shoppers on Amazon United States searched for White Clay 236K times last year and spent an estimated $84K. The top 5 brands take 87% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.
- Searches, last 12 months
- 236K
- Growth, 90 days vs prior 90
- +7.5%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $84Ka year
- Peak month
- May2.6× the quietest month
- Top search term
- white clay62K searches a year
02 · Price
A sale here is worth $11.63.
Listings sell for $11.63 on average, from $4.28 to $35.96. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At $11.63 that is $23K to $29K a year per listing.
- Average price
- $11.63under the $15 to $100 sweet spot
- Price range
- $4.28–$35.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $23K–$29K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Ceramics & Pottery. It carries 7,131 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #27in Ceramics & Pottery
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 7,131per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top White Clay products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
59
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
8%
- Brand 133%
- Brand 222%
- Brand 318%
- Brand 49%
- Brand 55%
- Brand 64%
- Open — no brand owns it (5 brands, 8%)
Demand
White Clay search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 2.6×
Search terms
Top White Clay search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white clay62K/yr
- white air dry clay51K/yr
- air dry clay white49K/yr
- clay white11K/yr
- white modeling clay15K/yr
- white clay air dry8K/yr
- white air dry clay for kids7K/yr
- modeling clay white5K/yr
- air dry white clay4K/yr
- salt dough9K/yr
Reviews and returns
What reviews say buyers love and hate about White Clay
We read the reviews and the return reasons for every product selling here.
“Its very dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Clay questions
Answered from the same tracked data.









