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White Chalk Markers

Fail

Prices span $3.83–$14.93, mostly outside the sweet spot, so White Chalk Markers is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$384K/yr253K searches / yr
90-day growth
+15.2%search demand this quarter
Competition
68%top-5 click share · 12 brands · 45 sellers

Flapen Score

White Chalk Markers against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, White Chalk Markers is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Chalk Markers market on Amazon at a glance

Shoppers on Amazon United States searched for White Chalk Markers 253K times last year and spent an estimated $384K. The top 5 brands take 80% of clicks. Demand peaks in Aug–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 17.3% of those searches ended in a purchase.

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.3% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $384K a year.

Searches, last 12 months
253K
Growth, 90 days vs prior 90
+15.2%
Conversion, latest week
17.3%
Market size, estimated
$384Ka year
Peak month
August2.1× the quietest month
Top search term
white chalk markers101K searches a year

02 · Price

A sale here is worth $8.77.

Listings sell for $8.77 on average, from $3.83 to $14.93. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $8.77 that is $13K to $18K a year per listing.

Average price
$8.77under the $15 to $100 sweet spot
Price range
$3.83–$14.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
$13K–$18K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #68 within Drawing. It carries 6,787 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#68in Drawing
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
6,787per listing
Listings tracked
16

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top White Chalk Markers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

45

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

16%

  • Brand 142%
  • Brand 211%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (6 brands, 16%)

Demand

White Chalk Markers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Nov · busiest ÷ quietest = 2.1×

Search terms

Top White Chalk Markers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white chalk markers101K/yr
  • white chalk marker37K/yr
  • white chalk pen26K/yr
  • chalk markers white18K/yr
  • chalk marker white11K/yr
  • white liquid chalk marker9K/yr
  • white chalkboard marker8K/yr
  • white chalk markers fine tip6K/yr
  • white chalk markers for blackboard6K/yr
  • liquid chalk markers white6K/yr

Reviews and returns

What reviews say buyers love and hate about White Chalk Markers

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Moist/Dry”
1.5%of orders come back
“Came completely dried up”
A buyer, on “Moist/Dry”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common White Chalk Markers questions

Answered from the same tracked data.