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White Cardstock 65lb

Fail

The average product has 26,548 reviews to catch up to, so White Cardstock 65lb is a Fail.

Flapen Score
43
43 / 100
Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 46
Market size
$90K/yr36K searches / yr
90-day growth
+7.2%search demand this quarter
Competition
78%top-5 click share · 9 brands · 93 sellers

Flapen Score

White Cardstock 65lb against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, White Cardstock 65lb is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Cardstock 65lb market on Amazon at a glance

Shoppers on Amazon United States searched for White Cardstock 65lb 36K times last year and spent an estimated $90K. The top 5 brands take 87% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 16.4% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+7.2%
Conversion, latest week
16.4%
Market size, estimated
$90Ka year
Peak month
May2.0× the quietest month
Top search term
neenah bright white cardstock 65 lb13K searches a year

02 · Price

A sale here is worth $15.20.

Listings sell for $15.20 on average, from $5.66 to $24.61. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $15.20 that is $8K to $11K a year per listing.

Average price
$15.20inside the $15 to $100 sweet spot
Price range
$5.66–$24.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$8K–$11K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Paper & Paper Crafts. It carries 26,548 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#31in Paper & Paper Crafts
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
26,548per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top White Cardstock 65lb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

93

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

9%

  • Brand 161%
  • Brand 29%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 9%)

Demand

White Cardstock 65lb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.0×

Search terms

Top White Cardstock 65lb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neenah bright white cardstock 65 lb13K/yr
  • printer paper heavy weight5K/yr
  • 40 lb paper4K/yr
  • heavy weight printer paper4K/yr
  • text weight paper3K/yr
  • coloring book printer paper4K/yr
  • heavy copy paper3K/yr
  • neenah premium cardstock 8.5 x 11 65lb bright white887/yr

Reviews and returns

What reviews say buyers love and hate about White Cardstock 65lb

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Paper Quality”
34%of negative reviews mention “Paper Quality”
0.3%of orders come back
“Low Quality Paper”
A buyer, on “Paper Quality”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common White Cardstock 65lb questions

Answered from the same tracked data.