White Cardstock 65lb
FailThe average product has 26,548 reviews to catch up to, so White Cardstock 65lb is a Fail.
- Flapen Score
- 43 / 100Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 4643
- Market size
- $90K/yr36K searches / yr
- 90-day growth
- +7.2%search demand this quarter
- Competition
- 78%top-5 click share · 9 brands · 93 sellers
Flapen Score
White Cardstock 65lb against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, White Cardstock 65lb is stronger. Inside it, weaker.
Market
The White Cardstock 65lb market on Amazon at a glance
Shoppers on Amazon United States searched for White Cardstock 65lb 36K times last year and spent an estimated $90K. The top 5 brands take 87% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 16.4% of those searches ended in a purchase.
Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.
- Searches, last 12 months
- 36K
- Growth, 90 days vs prior 90
- +7.2%
- Conversion, latest week
- 16.4%
- Market size, estimated
- $90Ka year
- Peak month
- May2.0× the quietest month
- Top search term
- neenah bright white cardstock 65 lb13K searches a year
02 · Price
A sale here is worth $15.20.
Listings sell for $15.20 on average, from $5.66 to $24.61. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $15.20 that is $8K to $11K a year per listing.
- Average price
- $15.20inside the $15 to $100 sweet spot
- Price range
- $5.66–$24.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $8K–$11K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Paper & Paper Crafts. It carries 26,548 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 91%
- Out of stock, average day
- 0.0%
- Average rank
- #31in Paper & Paper Crafts
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 26,548per listing
- Listings tracked
- 11
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top White Cardstock 65lb products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Neenah Bright White Bright White Card Stock 96 Bright 65 lb Cover Weight 8.5 x 11 250/Pack
- Price
- $12.77
- Rating
- 4.7/5
- Reviews
- 6,849
- Age
- 19y ago

HP HeavyWeight Project Paper Matte 8.5x11 in 40 lb 250 sheets works with inkjet PageWide laser printers (Z4R14A)
- Price
- $24.61
- Rating
- 4.7/5
- Reviews
- 1,085
- Age
- 9y ago

Hammermill Printer Paper Premium Color 32 lb Copy Paper 8.5 x 11-1 Ream (500 Sheets) - 100 Bright Made in the USA white (102630)
- Price
- $18.86
- Rating
- 4.6/5
- Reviews
- 5,522
- Age
- 21y ago

Cranium Press 70lb Luxury Resume Paper Bright White 8.5 x 11 Business Paper | 100 Sheets Perfect for for Resumes Letterhead Invitations and Professional Documents
- Price
- $13.66
- Rating
- 4.3/5
- Reviews
- 214
- Age
- 2y ago

HASHI Printable Coloring and Drawing Paper - 120 GSM (32lb) Heavyweight 100 Sheets Letter Size 8.5 x 11 No-Bleed Artist Paper for Markers Watercolor and AI Coloring Inkjet and Laser Compatible
- Price
- $12.00
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 5mo ago
Trending
estimated 90-day click momentum
HASHI Printable Coloring and Drawing Paper - 120 GSM (32lb) Heavyweight 100 Sheets Letter Size 8.5 x 11 No-Bleed Artist Paper for Markers Watercolor and AI Coloring Inkjet and Laser Compatible
- Price
- $12.00
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 5mo ago

Neenah Paper 91904 Card Stock 65lb 96 Bright 8 1/2 x 11 White 250 Sheets
- Price
- $24.22
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 10y ago

Cranium Press 70lb Luxury Resume Paper Bright White 8.5 x 11 Business Paper | 100 Sheets Perfect for for Resumes Letterhead Invitations and Professional Documents
- Price
- $13.66
- Rating
- 4.3/5
- Reviews
- 214
- Age
- 2y ago

Amazon Basics Multipurpose Copy Printer Paper 8.5 x 11 Inches 20 lb 92 Bright White 1 Ream (500 Sheets) Jam-Free
- Price
- $6.75
- Rating
- 4.8/5
- Reviews
- 223,340
- Age
- 9y ago

PrintWorks White Cardstock 8.5 x 11 - 67 lb/147 gsm Vellum Bristol - 250 Sheets - Made in the USA - SFI Certified - 92 Bright - Card Stock Printer Paper for School Craft & Office Use (00564)
- Price
- $14.56
- Rating
- 4.8/5
- Reviews
- 2,615
- Age
- 7y ago
Newest
by launch date
HASHI Printable Coloring and Drawing Paper - 120 GSM (32lb) Heavyweight 100 Sheets Letter Size 8.5 x 11 No-Bleed Artist Paper for Markers Watercolor and AI Coloring Inkjet and Laser Compatible
- Price
- $12.00
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 5mo ago

Cranium Press 70lb Luxury Resume Paper Bright White 8.5 x 11 Business Paper | 100 Sheets Perfect for for Resumes Letterhead Invitations and Professional Documents
- Price
- $13.66
- Rating
- 4.3/5
- Reviews
- 214
- Age
- 2y ago

PrintWorks White Cardstock 8.5 x 11 - 67 lb/147 gsm Vellum Bristol - 250 Sheets - Made in the USA - SFI Certified - 92 Bright - Card Stock Printer Paper for School Craft & Office Use (00564)
- Price
- $14.56
- Rating
- 4.8/5
- Reviews
- 2,615
- Age
- 7y ago

Neenah Index Cardstock 8.5 x 11 90 lb./163 gsm White 300 Sheets Lightweight 94 Brightness - EXTRA SHEETS MORE VALUE! (91437)
- Price
- $13.19
- Rating
- 4.6/5
- Reviews
- 15,933
- Age
- 8y ago

HP HeavyWeight Project Paper Matte 8.5x11 in 40 lb 250 sheets works with inkjet PageWide laser printers (Z4R14A)
- Price
- $24.61
- Rating
- 4.7/5
- Reviews
- 1,085
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
93
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
9%
- Neenah61%
- HP9%
- Hammermill6%
- Cranium Press5%
- HA SHI5%
- HP Papers4%
- Open — no brand owns it (3 brands, 9%)
Demand
White Cardstock 65lb search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.0×
Search terms
Top White Cardstock 65lb search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- neenah bright white cardstock 65 lb13K/yr
- printer paper heavy weight5K/yr
- 40 lb paper4K/yr
- heavy weight printer paper4K/yr
- text weight paper3K/yr
- coloring book printer paper4K/yr
- heavy copy paper3K/yr
- neenah premium cardstock 8.5 x 11 65lb bright white887/yr
Reviews and returns
What reviews say buyers love and hate about White Cardstock 65lb
We read the reviews and the return reasons for every product selling here.
“Low Quality Paper”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Cardstock 65lb questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









