Is white cardstock 12 x 12 profitable to sell on Amazon United States?

The niche generates $95K/yr across 14 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Skip it (47/100).

How competitive is the white cardstock 12 x 12 niche?

10 brands and 14 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in white cardstock 12 x 12?

Top complaints mined from reviews: Thickness, Paper Quality, Size-Overall. The return rate is 1.8%.

When does demand for white cardstock 12 x 12 peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the white cardstock 12 x 12 niche?

Listings span $6.93–$28.89; the average listing price is $15.85 (sweet spot $15–$100). The average incumbent carries 345 reviews — the moat a new listing must climb.

white cardstock 12 x 12

Skip it

Soft demand (-8.4% this quarter) — this niche doesn't clear our bar today.

Conversion

Incredible15.1%

search→purchase rate — share of searches ending in a sale

Review moat

Great345.07

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.8%

return rate — above 5% kills the launch gate

Avg price

Great$15.85

avg listing price — sweet spot $15–$100

Price range

Good$6.93–$28.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$95K

$95K/yr · 40K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, white cardstock 12 x 12 is a $95K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 47/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

white cardstock 12 x 12 market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $79K–$95K; units × avg price
Conversion rate: 15.1%
Avg BSR: #216
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 3.2%
Avg brand age: 51 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 flat

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

13%

Astrodesigns30%
Goefun23%
Uncle Paul10%
Bonmiy8%
wingpaper8%
Koogel6%
Open — no brand owns it (4 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top white cardstock 12 x 12 search terms

white cardstock 12 x 1213K/yr -13.0%11.6% conv.
12x12 white cardstock11K/yr -6.1%12.3% conv.
white cardstock 12x124K/yr +30.0%10.9% conv.
white 12x12 cardstock5K/yr -11.0%14.8% conv.
12 x 12 white cardstock3K/yr -13.7%14.8% conv.
12x12 cardstock white3K/yr -35.5%12.2% conv.

All search terms

Top white cardstock 12 x 12 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Astrodesigns Crafting Cardstock 12 x 12 65 lb/176 gsm Bright White 70 Sheets (91522)

Astrodesigns$10.044.8★568 rev

White Cardstock 12x12-24 Sheets Cardstock Paper Goefun 80lb White Card Stock Paper for Card Making Cricut Crafting Scrapbook Photo Albums

Goefun$13.814.7★300 rev

15Sheets White Cardstock Paper 12x12 Card stock for Cricut Thick Construction Paper for Card Making Scrapbooking Craft 90 lb / 250 gsm (White)

Bonmiy$8.924.7★410 rev

White Cardstock 12x12 100 Sheets Cardstock Paper Goefun 65lb White Card Stock Paper for Card Making Crafting Scrapbook Photo Albums

Goefun$25.494.6★247 rev

25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use

wingpaper$6.934.5★25 rev

Newest

by launch date

25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use

wingpaper$6.9325 rev

3mo ago

White Cardstock 12x12 100 Sheets Cardstock Paper Goefun 65lb White Card Stock Paper for Card Making Crafting Scrapbook Photo Albums

Goefun$25.49247 rev

6mo ago

20 Sheets White Cardstock 12 x 12 Card Stock 250gsm/92lb Thick Construction Paper for Cricut Scrapbook Crafts Card Making UAP34WH20

Uncle Paul$8.77178 rev

10mo ago

100 Sheets White Cardstock 12 x 12 80lb | Heavyweight White Card Stock Printer Paper | Ideal for Business Cards Art Projects Invitations and Printing

Cimlaga$25.1888 rev

1y ago

30 Sheets White Cardstock - 12 x 12 Heavy Weight 230g/85lb Cover Card Stock Paper Perfect for Scrapbooking Crafts Business Cards UAP05BK

Uncle Paul$10.49717 rev

1y ago

What buyers say about white cardstock 12 x 12

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Good quality”

Paper Quality12%

“Good, thick paper for crafting”

Value For Money10%

“Good value”

Color9%

“The colors were nice”

Size-Overall5%

“Good quality correct size”

Thickness5%

“Nice thick cardstock”

Strength4%

“Pretty sturdy n easy to work with projects”

Weight Heavy3%

“Good weight cardstock”

Ease Of Use3%

“they have a variety of uses”

Weight Light2%

“It was lightweight”

What buyers complain about

Thickness28%

“thinner than I expected”

Paper Quality14%

“Its also not as heavy as my other 80 lb paper”

Size-Overall7%

“Not only were they not 12x12 they were uneven”

Weight Heavy4%

“This is not heavyweight paper at 65 lb”

Paint Quality2%

“The cardstock does not absorb the paint”

Brightness/Shine/Glow2%

“not polished to a shine”

Weight Light1%

“this may feel lighter than anticipated”

Top return reasons

Size-Overall34%

Value For Money11%

Paper Quality10%

Color7%

Thin7%

Advertised Vs Actual Product6%