White Cardstock 12 X 12
FailDemand is soft, at -8.4% this quarter, so White Cardstock 12 X 12 is a Fail.
- Flapen Score
- 47 / 100Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 4647
- Market size
- $95K/yr40K searches / yr
- 90-day growth
- -8.4%search demand this quarter
- Competition
- 66%top-5 click share · 10 brands · 14 sellers
Flapen Score
White Cardstock 12 X 12 against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, White Cardstock 12 X 12 is stronger. Inside it, weaker.
Market
The White Cardstock 12 X 12 market on Amazon at a glance
Shoppers on Amazon United States searched for White Cardstock 12 X 12 40K times last year and spent an estimated $95K. The top 5 brands take 80% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 15.1% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- -8.4%
- Conversion, latest week
- 15.1%
- Market size, estimated
- $95Ka year
- Peak month
- May1.4× the quietest month
- Top search term
- white cardstock 12 x 1213K searches a year
02 · Price
A sale here is worth $15.85.
Listings sell for $15.85 on average, from $6.93 to $28.89. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $15.85 that is $4K to $8K a year per listing.
- Average price
- $15.85inside the $15 to $100 sweet spot
- Price range
- $6.93–$28.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #216 within Paper & Paper Crafts. It carries 345 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 3.2%
- Average rank
- #216in Paper & Paper Crafts
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 345per listing
- Listings tracked
- 14
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top White Cardstock 12 X 12 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Astrodesigns Crafting Cardstock 12 x 12 65 lb/176 gsm Bright White 70 Sheets (91522)
- Price
- $10.04
- Rating
- 4.8/5
- Reviews
- 568
- Age
- 3y ago

White Cardstock 12x12-24 Sheets Cardstock Paper Goefun 80lb White Card Stock Paper for Card Making Cricut Crafting Scrapbook Photo Albums
- Price
- $13.81
- Rating
- 4.7/5
- Reviews
- 300
- Age
- 3y ago

15Sheets White Cardstock Paper 12x12 Card stock for Cricut Thick Construction Paper for Card Making Scrapbooking Craft 90 lb / 250 gsm (White)
- Price
- $8.92
- Rating
- 4.7/5
- Reviews
- 410
- Age
- 2y ago

White Cardstock 12x12 100 Sheets Cardstock Paper Goefun 65lb White Card Stock Paper for Card Making Crafting Scrapbook Photo Albums
- Price
- $25.49
- Rating
- 4.6/5
- Reviews
- 247
- Age
- 6mo ago

25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use
- Price
- $6.93
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 3mo ago
Trending
estimated 90-day click momentum
25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use
- Price
- $6.93
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 3mo ago

White Cardstock 12x12 100 Sheets Cardstock Paper Goefun 65lb White Card Stock Paper for Card Making Crafting Scrapbook Photo Albums
- Price
- $25.49
- Rating
- 4.6/5
- Reviews
- 247
- Age
- 6mo ago

Dynamico 12 x 12 Square Cardstock | 80lb Cover White Thick Card Stock Paper Smooth Finish | Great for Arts and Crafts Photos Wedding Invitations Flash Cards Business Cards | 50 per Pack
- Price
- $18.65
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 5y ago

Koogel 100 Sheets White Cardstock 12 x 12 Inch Craft Paper Construction Paper for Printer Card Making Back to School Supplies 230GSM
- Price
- $19.15
- Rating
- 4.4/5
- Reviews
- 105
- Age
- 2y ago

20 Sheets White Cardstock 12 x 12 Card Stock 250gsm/92lb Thick Construction Paper for Cricut Scrapbook Crafts Card Making UAP34WH20
- Price
- $8.77
- Rating
- 4.8/5
- Reviews
- 178
- Age
- 10mo ago
Newest
by launch date
25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use
- Price
- $6.93
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 3mo ago

White Cardstock 12x12 100 Sheets Cardstock Paper Goefun 65lb White Card Stock Paper for Card Making Crafting Scrapbook Photo Albums
- Price
- $25.49
- Rating
- 4.6/5
- Reviews
- 247
- Age
- 6mo ago

20 Sheets White Cardstock 12 x 12 Card Stock 250gsm/92lb Thick Construction Paper for Cricut Scrapbook Crafts Card Making UAP34WH20
- Price
- $8.77
- Rating
- 4.8/5
- Reviews
- 178
- Age
- 10mo ago

100 Sheets White Cardstock 12 x 12 80lb | Heavyweight White Card Stock Printer Paper | Ideal for Business Cards Art Projects Invitations and Printing
- Price
- $25.18
- Rating
- 4.6/5
- Reviews
- 88
- Age
- 1y ago

30 Sheets White Cardstock - 12 x 12 Heavy Weight 230g/85lb Cover Card Stock Paper Perfect for Scrapbooking Crafts Business Cards UAP05BK
- Price
- $10.49
- Rating
- 4.8/5
- Reviews
- 717
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
14
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
13%
- Astrodesigns30%
- Goefun23%
- Uncle Paul10%
- Bonmiy8%
- wingpaper8%
- Koogel6%
- Open — no brand owns it (4 brands, 13%)
Demand
White Cardstock 12 X 12 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top White Cardstock 12 X 12 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white cardstock 12 x 1213K/yr
- 12x12 white cardstock11K/yr
- white cardstock 12x124K/yr
- white 12x12 cardstock5K/yr
- 12 x 12 white cardstock3K/yr
- 12x12 cardstock white3K/yr
Reviews and returns
What reviews say buyers love and hate about White Cardstock 12 X 12
We read the reviews and the return reasons for every product selling here.
“thinner than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Cardstock 12 X 12 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









