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48

white butcher paper roll 36 inch wide

Skip it

A small market ($68K/yr) — this niche doesn't clear our bar today.

Market size 17Growth 27Conversion 89Competition 42Returns 84Price range 81Avg price 95Brand share 56Review moat 25Quality gap 24

Avg price

Incredible$35.47

avg listing price — sweet spot $15–$100

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Great$9.20–$112.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+1.7%

90-day search growth — must beat 0% to launch

Review moat

Bad4,355.73

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$68K

$68K/yr · 18K searches

According to Flapen's Amazon United States niche tracking, white butcher paper roll 36 inch wide is a $68K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

white butcher paper roll 36 inch wide market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$71K–$89K
units × avg price
Conversion rate
10.5%
Avg BSR
#56
Page quality
0%
Prime
95%
Sponsored
95%
Out of stock
1.8%
Avg brand age
57 months
Avg seller age
193 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

83

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

24%

  • Bryco Goods34%
  • PH PERKHOMY23%
  • Donyang5%
  • TapeManBlue5%
  • Vanhench4%
  • Lock Cowboy4%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +1.7% search growth over the last 90 days.
800600Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Top white butcher paper roll 36 inch wide search terms

  • white butcher paper roll 36 inch wide9K/yr
  • white paper roll 36 inch wide5K/yr
  • white craft paper roll 36 wide4K/yr
All search terms

Top white butcher paper roll 36 inch wide products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$7K20%$14K30%$20K40%$27K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about white butcher paper roll 36 inch wide

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Excellent quality”

Value For Money11%

“Great value”

Size-Overall10%

“Perfect fit”

Thickness6%

“thicker than most other rolls of craft paper that I've worked with which gives me peace of mind that whatever I use it for it will hold up over time”

Ease Of Use6%

“easy to use”

Durability5%

“Good quality and durability”

Advertised Vs Actual Product5%

“As advertised”

Weight Heavy4%

“Heavy duty”

Color4%

“It comes in a ton of colors also”

Drawing Experience3%

“Great as drawing paper for kids”

What buyers complain about

Thickness39%

“Definitely not thick as I had hoped”

Adhesion/Stickiness13%

“Cheap tape doesn't like to stick to it”

Color10%

“Shade of brown is yellowish/lighter in person”

Advertised Vs Actual Product4%

“Should have read the description better”

Quality-Overall4%

“Low quality”

Size-Overall4%

“It is an awkward size. I should have paid attention”

Value For Money2%

“Absolute waste of money”

Ease Of Cleaning1%

“started shredding”

Durability1%

“after 2 years, the rubber (?) started shredding, spilling onto my kitchen floor, so decided I didnt wanted that”

Paper Quality1%

“Paper is a little thin”

Top return reasons

Size-Overall47%
Value For Money10%
Advertised Vs Actual Product9%
Thin7%
Color7%
Functionality-Overall3%
Thickness3%
Quality-Overall1%
Material Quality1%
Weight Heavy1%

Common questions

Is white butcher paper roll 36 inch wide profitable to sell on Amazon United States?
The niche generates $68K/yr across 22 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +1.7%. Flapen's verdict: Skip it (48/100).
How competitive is the white butcher paper roll 36 inch wide niche?
16 brands and 83 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in white butcher paper roll 36 inch wide?
Top complaints mined from reviews: Thickness, Adhesion/Stickiness, Color. The return rate is 1.6%.
When does demand for white butcher paper roll 36 inch wide peak?
Demand peaks in Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the white butcher paper roll 36 inch wide niche?
Listings span $9.20–$112.61; the average listing price is $35.47 (sweet spot $15–$100). The average incumbent carries 4,356 reviews — the moat a new listing must climb.