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Wet Strength Tissue Paper

Maybe

An estimated 0.9% of orders come back. But shoppers spend an estimated $49K a year here, so Wet Strength Tissue Paper is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 46
Market size
$49K/yr26K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
70%top-5 click share · 11 brands · 14 sellers

Flapen Score

Wet Strength Tissue Paper against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Wet Strength Tissue Paper is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wet Strength Tissue Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Wet Strength Tissue Paper 26K times last year and spent an estimated $49K. The top 5 brands take 77% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 11.5% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
11.5%
Market size, estimated
$49Ka year
Peak month
October1.5× the quietest month
Top search term
wet strength tissue paper15K searches a year

02 · Price

A sale here is worth $16.53.

Listings sell for $16.53 on average, from $7.91 to $29.99. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $16.53 that is $2K to $4K a year per listing.

Average price
$16.53inside the $15 to $100 sweet spot
Price range
$7.91–$29.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #590 within Paper & Paper Crafts. It carries 158 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
12.4%
Average rank
#590in Paper & Paper Crafts
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
158per listing
Listings tracked
16

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Wet Strength Tissue Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

14

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

14%

  • Brand 122%
  • Brand 221%
  • Brand 316%
  • Brand 410%
  • Brand 58%
  • Brand 68%
  • Open — no brand owns it (5 brands, 14%)

Demand

Wet Strength Tissue Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Wet Strength Tissue Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wet strength tissue paper15K/yr
  • wet strength tissue paper for art10K/yr
  • wet strength tissue paper for collage1K/yr

Reviews and returns

What reviews say buyers love and hate about Wet Strength Tissue Paper

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Thickness”
0.9%of orders come back
“The sheets aren't very thick”
A buyer, on “Thickness”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Wet Strength Tissue Paper questions

Answered from the same tracked data.