wet palette
Skip itSoft demand (-10.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$23.34avg listing price — sweet spot $15–$100
Price range
Great$8.44–$44.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Market size
Good$433K$433K/yr · 276K searches
Review moat
Okay1,612.9avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, wet palette is a $433K/yr Amazon United States market (276K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 49/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
wet palette market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $350K–$467K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 4.2%
- Avg brand age
- 48 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
32
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
69%
Top 20: 99%
Open market
9%
- golden maple23%
- The Army Painter20%
- Redgrassgames20%
- Kreapa13%
- Nicpro11%
- Masterson3%
- Open — no brand owns it (6 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.7×
Top wet palette search terms
- wet palette161K/yr
- wet pallete40K/yr
- wet pallets for painting miniatures19K/yr
- wet pallet13K/yr
- redgrass wet palette12K/yr
- redgrass games9K/yr
- red grass games wet palette4K/yr
- red grass games4K/yr
- redgrass3K/yr
- wet palette for miniatures6K/yr
Top wet palette products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Army Painter Wet Palette for Acrylic Paint Incl. 50 Sheets 2 Foams & Paint Brush Storage - for Miniature Painting D&D & Warhammer
The Army Painter$32.644.8★9,050 rev
Redgrassgames Everlasting Wet Palette for Miniature Painting and Acrylic Paints - Painter Lite 8.9 - Keeps Paint Fresh Approved by Pro Painters - Painting Palette with Lid Seal 50 Sheets 2 Foams
Redgrassgames$29.994.8★2,754 rev
Wet Pallet for Painting Miniatures - Golden Maple 2 in 1 Dry and Wet Palette with Lid Including 11 Miniature Paint Brushes 100PCS Palette Paper 4PCS Sponges Paint Brushes Holders
golden maple$38.714.7★223 rev
Kreapa Stay Wet Palette for Acrylic Painting Wet Pallets for Painting Miniatures Include Wet Pallete Tray 2 Pcs Sponges and 100 Pcs Hydro Paper to Keep Paint Stay Wet
Kreapa$9.914.5★700 rev
Wet Pallet for Painting Miniatures - Golden Maple 2 in 1 Dry and Wet Palette with Lid Including 100PCS Palette Paper 4PCS Sponges
golden maple$24.044.8★52 rev
Newest
by launch dateWet Pallet for Painting Miniatures - Golden Maple 2 in 1 Dry and Wet Palette with Lid Including 100PCS Palette Paper 4PCS Sponges
golden maple$24.0452 rev
KOVIEDE Wet Palette Dry Brush Palette and Acrylic Paint Palette 3-in-1 Set for Miniature Painting and Acrylic Paints 100PCS Hydration Paper and 4PCS Sponges
KOVIEDE$25.4483 rev
Wet Pallet for Painting Miniatures - Golden Maple 2 in 1 Dry and Wet Palette with Lid Including 11 Miniature Paint Brushes 100PCS Palette Paper 4PCS Sponges Paint Brushes Holders
golden maple$38.71223 rev
Kreapa Stay Wet Palette for Acrylic Painting Wet Pallets for Painting Miniatures Include Wet Pallete Tray 2 Pcs Sponges and 100 Pcs Hydro Paper to Keep Paint Stay Wet
Kreapa$9.91700 rev
Bean Bags for Tic Tac Toe and Cornhole Toss Games Kanosan Bean Bags for Kids Adults and Family Outdoor Yard Lawn Outside Field Day Birthday Party Backyard Reunion Carnival Beach Fun Games 10PCS
Kanosan$15.95163 rev
Trending
90-day click momentum
HELLO PAPAYA Fast Sling Puck Game - Test Your Speed and Accuracy with This Fast-Paced Wooden Air Hockey Desktop Battle Board Game - Guaranteed Fun Gifts for Family Night or Friends Party
HELLO PAPAYA$19.824.5★
Bean Bags for Tic Tac Toe and Cornhole Toss Games Kanosan Bean Bags for Kids Adults and Family Outdoor Yard Lawn Outside Field Day Birthday Party Backyard Reunion Carnival Beach Fun Games 10PCS
Kanosan$15.954.4★
Wet Pallet for Painting Miniatures - Golden Maple 2 in 1 Dry and Wet Palette with Lid Including 100PCS Palette Paper 4PCS Sponges
golden maple$24.044.8★
KOVIEDE Wet Palette Dry Brush Palette and Acrylic Paint Palette 3-in-1 Set for Miniature Painting and Acrylic Paints 100PCS Hydration Paper and 4PCS Sponges
KOVIEDE$25.444.5★
Kreapa Stay Wet Palette for Acrylic Painting Wet Pallets for Painting Miniatures Include Wet Pallete Tray 2 Pcs Sponges and 100 Pcs Hydro Paper to Keep Paint Stay Wet
Kreapa$9.914.5★
What buyers say about wet palette
What buyers praise and complain about, mined from review topics.What buyers love
“it does do a good job at keep paints fresh”
“Good quality”
“Well worth it”
“Easy to use”
“Exactly as pictured and described”
“Great and convenient size”
“Pretty good at keeping moisture in”
“Nice color”
“Does the job”
“The compact design is simply genius”
What buyers complain about
“Day 2 and paint is wet”
“Really small”
“It was expensive”
“OVERPRICED Extremely Low Quality product”
“These drops dry”
“will break if dropped”
“Sponge is too messy to use”
“Received used one instead of new”
“Worst Wet Palette I've Ever Had The Displeasure Of Using”
“Cheap plastic”
Top return reasons
Common questions
- Is wet palette profitable to sell on Amazon United States?
- The niche generates $433K/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the wet palette niche?
- 12 brands and 32 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in wet palette?
- Top complaints mined from reviews: Paint Quality, Size-Overall, Value For Money. The return rate is 1.0%.
- When does demand for wet palette peak?
- Demand peaks in Jan–Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the wet palette niche?
- Listings span $8.44–$44.05; the average listing price is $23.34 (sweet spot $15–$100). The average incumbent carries 1,613 reviews — the moat a new listing must climb.