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Wet Palette

Fail

Demand is soft, at -10.8% this quarter, so Wet Palette is a Fail.

Flapen Score
49
49 / 100
Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 46
Market size
$433K/yr276K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
69%top-5 click share · 12 brands · 32 sellers

Flapen Score

Wet Palette against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Wet Palette is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wet Palette market on Amazon at a glance

Shoppers on Amazon United States searched for Wet Palette 276K times last year and spent an estimated $433K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $433K a year.

Searches, last 12 months
276K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
6.7%
Market size, estimated
$433Ka year
Peak month
December1.7× the quietest month
Top search term
wet palette161K searches a year

02 · Price

A sale here is worth $23.34.

Listings sell for $23.34 on average, from $8.44 to $44.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $23.34 that is $18K to $23K a year per listing.

Average price
$23.34inside the $15 to $100 sweet spot
Price range
$8.44–$44.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$18K–$23K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #81 within Painting. It carries 1,613 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#81in Painting
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,613per listing
Listings tracked
21

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Wet Palette products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

32

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

69%

Top 20: 99%

Open market

9%

  • Brand 123%
  • Brand 220%
  • Brand 320%
  • Brand 413%
  • Brand 511%
  • Brand 63%
  • Open — no brand owns it (6 brands, 9%)

Demand

Wet Palette search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Wet Palette search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wet palette161K/yr
  • wet pallete40K/yr
  • wet pallets for painting miniatures19K/yr
  • wet pallet13K/yr
  • redgrass wet palette12K/yr
  • redgrass games9K/yr
  • red grass games wet palette4K/yr
  • red grass games4K/yr
  • redgrass3K/yr
  • wet palette for miniatures6K/yr

Reviews and returns

What reviews say buyers love and hate about Wet Palette

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Paint Quality”
14%of negative reviews mention “Paint Quality”
1.0%of orders come back
“Day 2 and paint is wet”
A buyer, on “Paint Quality”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wet Palette questions

Answered from the same tracked data.