Western Patches
FailShoppers spend an estimated $36K a year here, so Western Patches is a Fail.
- Flapen Score
- 42 / 100Ranks 3,179 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 4642
- Market size
- $36K/yr200K searches / yr
- 90-day growth
- +8.2%search demand this quarter
- Competition
- 52%top-5 click share · 20 brands · 27 sellers
Flapen Score
Western Patches against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Western Patches is stronger. Inside it, weaker.
Market
The Western Patches market on Amazon at a glance
Shoppers on Amazon United States searched for Western Patches 200K times last year and spent an estimated $36K. The top 5 brands take 70% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.
- Searches, last 12 months
- 200K
- Growth, 90 days vs prior 90
- +8.2%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $36Ka year
- Peak month
- July1.6× the quietest month
- Top search term
- western iron on patches34K searches a year
02 · Price
A sale here is worth $13.20.
Listings sell for $13.20 on average, from $5.80 to $30.82. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $13.20 that is $0 to $1K a year per listing.
- Average price
- $13.20under the $15 to $100 sweet spot
- Price range
- $5.80–$30.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #1,806 within Trim & Embellishments. It carries 344 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 1.6%
- Average rank
- #1,806in Trim & Embellishments
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 344per listing
- Listings tracked
- 32
04 · Newcomers
2 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Western Patches products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
27
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
52%
Top 20: 86%
Open market
25%
- Brand 127%
- Brand 222%
- Brand 39%
- Brand 47%
- Brand 56%
- Brand 65%
Demand
Western Patches search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Western Patches search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- western iron on patches34K/yr
- western patches30K/yr
- cowboy hat patches23K/yr
- western patches iron on13K/yr
- cowgirl iron on patches9K/yr
- country patches9K/yr
- cowboy patches10K/yr
- cowgirl patches8K/yr
- country iron on patches7K/yr
- cowboy iron on patches8K/yr
Reviews and returns
What reviews say buyers love and hate about Western Patches
We read the reviews and the return reasons for every product selling here.
“the quality control is pretty hit-or-miss across the set”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Western Patches questions
Answered from the same tracked data.