Western Charms

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months

211K

Growth, 90 days vs prior 90

+1.2%

Conversion, latest week

2.1%

Market size, estimated

$51Ka year

Peak month

June1.9× the quietest month

Top search term

western charms58K searches a year

Listings sell for $11.67 on average, from $4.85 to $49.97. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $11.67 that is $0 to $1K a year per listing.

Average price

$11.67under the $15 to $100 sweet spot

Price range

$4.85–$49.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

2.3%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,168 within Charms. It carries 159 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

98%

Out of stock, average day

0.0%

Average rank

#2,168in Charms

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

159per listing

Listings tracked

81

20 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

0Amazon's first-year sales bar

Average brand age

26 months