Western Charms
MaybeThe top 5 brands take only 35% of clicks. But shoppers spend an estimated $51K a year here, so Western Charms is a Maybe.
- Flapen Score
- 52 / 100Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 4652
- Market size
- $51K/yr211K searches / yr
- 90-day growth
- +1.2%search demand this quarter
- Competition
- 25%top-5 click share · 48 brands · 53 sellers
Flapen Score
Western Charms against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Western Charms is stronger. Inside it, weaker.
Market
The Western Charms market on Amazon at a glance
Shoppers on Amazon United States searched for Western Charms 211K times last year and spent an estimated $51K. The top 5 brands take 35% of clicks. Demand peaks in May–Jun. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.
- Searches, last 12 months
- 211K
- Growth, 90 days vs prior 90
- +1.2%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $51Ka year
- Peak month
- June1.9× the quietest month
- Top search term
- western charms58K searches a year
02 · Price
A sale here is worth $11.67.
Listings sell for $11.67 on average, from $4.85 to $49.97. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $11.67 that is $0 to $1K a year per listing.
- Average price
- $11.67under the $15 to $100 sweet spot
- Price range
- $4.85–$49.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,168 within Charms. It carries 159 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 98%
- Out of stock, average day
- 0.0%
- Average rank
- #2,168in Charms
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 159per listing
- Listings tracked
- 81
04 · Newcomers
0 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 20
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Western Charms products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
48 rising
Sellers
53
Top-5 brand share
35%
Top 20: 79%
Top-5 click share
25%
Top 20: 56%
Open market
60%
- Brand 110%
- Brand 28%
- Brand 36%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Western Charms search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 1.9×
Search terms
Top Western Charms search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- western charms58K/yr
- western charms for jewelry making36K/yr
- turquoise charms17K/yr
- country charms14K/yr
- cowboy boot charms11K/yr
- cowboy charms13K/yr
- cowgirl charms10K/yr
- turquoise charms for jewelry making11K/yr
- cowboy hat charms8K/yr
- cowboy boot charm9K/yr
Reviews and returns
What reviews say buyers love and hate about Western Charms
We read the reviews and the return reasons for every product selling here.
“Very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Western Charms questions
Answered from the same tracked data.