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Wedding Invitations with Envelopes and Rsvp Cards

Fail

Buyers convert on only 0.4% of searches, so Wedding Invitations with Envelopes and Rsvp Cards is a Fail.

Flapen Score
49
49 / 100
Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 46
Market size
$169K/yr1.0M searches / yr
90-day growth
-21.3%search demand this quarter
Competition
23%top-5 click share · 61 brands · 75 sellers

Flapen Score

Wedding Invitations with Envelopes and Rsvp Cards against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Wedding Invitations with Envelopes and Rsvp Cards is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wedding Invitations with Envelopes and Rsvp Cards market on Amazon at a glance

Shoppers on Amazon United States searched for Wedding Invitations with Envelopes and Rsvp Cards 1.0M times last year and spent an estimated $169K. The top 5 brands take 34% of clicks. Demand peaks in Jan–Feb. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $169K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-21.3%
Conversion, latest week
0.4%
Market size, estimated
$169Ka year
Peak month
January2.2× the quietest month
Top search term
wedding invitation305K searches a year

02 · Price

A sale here is worth $37.17.

Listings sell for $37.17 on average, from $6.64 to $262.45. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $37.17 that is $4K to $9K a year per listing.

Average price
$37.17inside the $15 to $100 sweet spot
Price range
$6.64–$262.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #1,206 within Art Paper. It carries 301 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
77%
Out of stock, average day
1.5%
Average rank
#1,206in Art Paper
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
301per listing
Listings tracked
111

04 · Newcomers

6 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
6Amazon's first-year sales bar
Average brand age
35 months

Products

Top Wedding Invitations with Envelopes and Rsvp Cards products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.

$0$3K$7K$10K$14K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

61 rising

Sellers

75

Est. top-5 brand share

34%

Top 20: 77%

Est. top-5 click share

23%

Top 20: 55%

Open market

61%

  • Fuyoooo9%
  • Dadoudou8%
  • Whaline7%
  • Modern Pink Paper6%
  • TPYEN5%
  • vitawed5%

Demand

Wedding Invitations with Envelopes and Rsvp Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.2×

Search terms

Top Wedding Invitations with Envelopes and Rsvp Cards search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wedding invitation305K/yr
  • wedding invitation kit184K/yr
  • wedding invitation accessories102K/yr
  • wedding invitations102K/yr
  • invitaciones para boda51K/yr
  • wedding invitations personalized20K/yr
  • wedding invites31K/yr
  • wedding invite accessories22K/yr
  • wedding invitation cards21K/yr
  • custom wedding invitations17K/yr

Reviews and returns

What reviews say buyers love and hate about Wedding Invitations with Envelopes and Rsvp Cards

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Adhesion/Stickiness”
2.9%of orders come back
“Poor adhesion”
A buyer, on “Adhesion/Stickiness”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Wedding Invitations with Envelopes and Rsvp Cards questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data