waterproof paint
Worth a lookShows a sweet-spot price point ($28.77 avg), but a small market ($64K/yr) keeps it on the watch list.
Avg price
Incredible$28.77avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$7.88–$59.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Good+33.0%90-day search growth — must beat 0% to launch
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,268.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$64K$64K/yr · 102K searches
According to Flapen's Amazon United States niche tracking, waterproof paint is a $64K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
waterproof paint market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $72K–$86K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #113
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 83%
- Out of stock
- 0.7%
- Avg brand age
- 52 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
89
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
42%
Top 20: 85%
Open market
20%
- Tufinein28%
- TBC The Best Crafts23%
- Shuttle Art12%
- Zinsser7%
- GORILLA5%
- KILZ5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +33.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top waterproof paint search terms
- waterproof paint38K/yr
- waterproof paint for wood16K/yr
- water proof paint13K/yr
- waterproofing paint8K/yr
- tbc acrylic paint markers9K/yr
- waterproof paint for concrete5K/yr
- water proof paint for wood4K/yr
- tbc5K/yr
- tbc acrylic markers3K/yr
- water resistant paint2K/yr
Top waterproof paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Transparent Waterproof Coating TUFINEIN 35oz Invisible Waterproof Agent Indoor & Outdoor Sealant Water-Based Clear Sealant Roofs Walls Garden Terraces
Tufinein$24.124.5★2,194 rev
TBC The Best Crafts Acrylic Paint Markers 24 Colors Dual Tip Waterproof Non-Toxic Fast-Drying Art Pens for Rock Painting Wood Glass Ceramic Fabric Art Supplies for Artists & Hobbyists
TBC The Best Crafts$7.884.7★3,734 rev
Rubber Liquid Waterproof Sealant TUFINEIN 53oz/1.5kg Neutral Gray Quick Drying Multi Surface Foundation Leak Repair - Roof Gutters Basement Sealer Waterproof - Indoor & Outdoor Flexible Rubber Paint
Tufinein$35.354.5★266 rev
TBC The Best Crafts Acrylic Paint Markers 108 Colors Dual Tip Double Zipper Canvas Bag Waterproof Non-Toxic Art Supplies for Canvas Wood Glass Rock Ceramic Gift for Artists & Hobbyists
TBC The Best Crafts$35.234.6★1,372 rev
KILZ Basement and Masonry Waterproofing Paint White Interior/Exterior for Concrete Brick & Cinder Block Walls 1 Gallon
KILZ$35.484.7★1,235 rev
Newest
by launch date
TBC The Best Crafts 168 Colors Acrylic Paint Markers Brush Tip Acrylic Paint Pens Automatic Ink ControlNo-Bleed Acrylic Markers Set for Rock Fabric Canvas Wood Art Supplies for Adults
TBC The Best Crafts$46.38141 rev
TBC The Best Crafts Acrylic Paint Markers 72 Colors Dual Tip Waterproof Non-Toxic Fast-Drying Art Pens for Rock Painting Wood Glass Ceramic Fabric
TBC The Best Crafts$19.763,734 rev
TBC The Best Crafts Acrylic Paint Markers 108 Colors Dual Tip Waterproof Non-Toxic Fast-Drying Art Pens for Rock Painting Wood Glass Ceramic Fabric
TBC The Best Crafts$25.743,734 rev
Rubber Liquid Waterproof Sealant TUFINEIN 53oz/1.5kg Black Quick Drying Multi Surface Foundation Leak Repair - Roof Gutters Basement Sealer Waterproof - Indoor & Outdoor Flexible Rubber Paint
Tufinein$35.21266 rev
Rubber Liquid Waterproof Sealant TUFINEIN 53oz/1.5kg Neutral Gray Quick Drying Multi Surface Foundation Leak Repair - Roof Gutters Basement Sealer Waterproof - Indoor & Outdoor Flexible Rubber Paint
Tufinein$35.35266 rev
Trending
90-day click momentumTBC The Best Crafts Acrylic Paint Markers 72 Colors Dual Tip Waterproof Non-Toxic Fast-Drying Art Pens for Rock Painting Wood Glass Ceramic Fabric
TBC The Best Crafts$19.764.7★
TBC The Best Crafts Acrylic Paint Markers 108 Colors Dual Tip Waterproof Non-Toxic Fast-Drying Art Pens for Rock Painting Wood Glass Ceramic Fabric
TBC The Best Crafts$25.744.7★
Rubber Liquid Waterproof Sealant TUFINEIN 53oz/1.5kg Black Quick Drying Multi Surface Foundation Leak Repair - Roof Gutters Basement Sealer Waterproof - Indoor & Outdoor Flexible Rubber Paint
Tufinein$35.214.5★
Shuttle Art Outdoor Acrylic Paint Set 36 Colors 2oz/60ml Waterproof Acrylic Paint with 10 Brushes 1 Palette Rich Pigmented Paints for Artists Beginners on Rocks Wood Crafts Garden Statues
Shuttle Art$33.034.7★
YKF Transparent Waterproof Sealant 12 Oz Clear Water-Based Leak Repair Coating for Roof Wall Bathroom Shower Kitchen Concrete Wood Metal Indoor & Outdoor
YKF$13.724.3★
What buyers say about waterproof paint
What buyers praise and complain about, mined from review topics.What buyers love
“Great assortment of colors”
“Excellent variety”
“Good Price”
“Easy to handle”
“Great paint Good price”
“Just as advertised”
“Great for other applications”
“not leaking”
“Seriously waterproof”
“feel very durable”
What buyers complain about
“It has yellowed just a little bit”
“paint washed right off”
“Complete garbage”
“Leaking can”
“It just doesnt last”
“Dry and terrible”
“Didnt work as expected”
“The fine point could be a bit thinner”
“I wouldnt buy these at a quarter the asking price”
“the smaller sized bucket is much smaller than it appears in the picture”
Top return reasons
Common questions
- Is waterproof paint profitable to sell on Amazon United States?
- The niche generates $64K/yr across 35 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +33.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the waterproof paint niche?
- 18 brands and 89 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in waterproof paint?
- Top complaints mined from reviews: Color, Paint Quality, Quality-Overall. The return rate is 1.3%.
- When does demand for waterproof paint peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the waterproof paint niche?
- Listings span $7.88–$59.53; the average listing price is $28.77 (sweet spot $15–$100). The average incumbent carries 2,268 reviews — the moat a new listing must climb.