watercolor supplies
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but soft demand (-25.1% this quarter) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Competition
Incredible19%top-5 click share — an open shelf
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Good$14.47avg listing price — sweet spot $15–$100
Price range
Good$1.74–$150.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,026.41avg incumbent reviews — the moat a new listing must climb
Market size
Bad$86K$86K/yr · 215K searches
Growth
Bad-25.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, watercolor supplies is a $86K/yr Amazon United States market (215K searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
watercolor supplies market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $87K–$116K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #169
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 3.3%
- Avg brand age
- 41 months
- Avg seller age
- 163 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
76 falling
Sellers
181
Top-5 brand share
31%
Top 20: 67%
Top-5 click share
19%
Top 20: 47%
Open market
65%
- Winsor & Newton8%
- Faber-Castell6%
- Mr. Pen6%
- Grabie6%
- qianshan5%
- ARTISTRO4%
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -25.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Top watercolor supplies search terms
- watercolor accessories34K/yr
- andrea nelson art supplies store52K/yr
- watercolor pans20K/yr
- andrea nelson art supplies23K/yr
- watercolor supplies for artists14K/yr
- watercolor tools13K/yr
- watercolor art10K/yr
- watercolor accessories for artists10K/yr
- water color accessories9K/yr
- watercolor gifts10K/yr
Top watercolor supplies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mr. Pen- Airtight Watercolor Palette with Lid 18 Wells & 2 Mixing Areas
Mr. Pen$9.934.6★3,860 rev
Grabie 50 Colors Watercolor Paint Set Detail Paint Brush Included Watercolor Paints Painting Sets Art Supplies for Painting Travel Watercolor Set Amateur Hobbyists
Grabie$18.954.7★6,634 rev
Watercolor Half Pans with Magnetic Stripe - 48Pcs White Plastic Empty Artist Paint Pan Kits for DIY Watercolor Oils or Acrylics Painting Travel Tin Case Palette Art Drawing
qianshan$6.904.5★1,997 rev
Muchcute Micro Fineliner Drawing Art Pens: 12 Black Fine Line Waterproof Ink Set Artist Supplies Archival Inking Markers Liner Sketch Outline Anime Gifts Manga Sketching Watercolor Zentangle Kit Stuff
KOUSICOO$9.314.5★8,478 rev
Faber-Castell Clic & Go Artist Water Cup Dark Green - Travel-Friendly Collapsible Brush Cleaner Tool with Brush Stand Scalloped Rim Non-Slip Base Portable Palette & Rinser
Faber-Castell$7.364.8★4,579 rev
Newest
by launch date
JusArt Artist Tape for Watercolor Paper 1/2 inch Wide 200FT Long White Art Tape for Masking Drafting and Painting Acid Free Low Tack
JusArt$6.791,163 rev
JEChrochen Upgraded Paint Brush Cleaner Tool Brush Rinser Cup Painting Running Water Circulation Art Supplies for Acrylic Watercolor and Water Based Creative Gift for Adult Artist Beginner and Painter
JEChrochen$14.95550 rev
XUNAXI 1 Packs Artist Tape Medium Tack White Art Tape for Watercolor Paper Drafting Art Painting Canvas Framing Acid Free Masking Tape- 0.25IN Wide 99FT Long Total
XUNAXI$3.72388 rev
Vienrose Watercolor Sketchbook 5.5x5.5 Watercolor Journal with 24 Sheets 140 LB (300 GSM) Cotton Watercolor Paper Grey Linen Cover Water Coloring Sketch Book As Travel Notebook
Vienrose$10.31441 rev
Hapikalor Watercolor Paper Pad 9x12 Water Color Paper 140lb/300gsm Artist Painting Drawing Paper Book Art Supplies for Adults Kids Watercolors Watercolor Paint Set Sketchbook Journal Teal
Hapikalor$9.062,597 rev
Trending
90-day click momentumJusArt Artist Tape for Watercolor Paper 1/2 inch Wide 200FT Long White Art Tape for Masking Drafting and Painting Acid Free Low Tack
JusArt$6.794.6★
mofa Resin Heat gun 6.6ft Cable 300W Hot Air Gun for Crafting Acrylic Paint Dryer Multi-Purpose Electric Heating Nozzle (Blue)
mofa$11.984.7★
JEChrochen Upgraded Paint Brush Cleaner Tool Brush Rinser Cup Painting Running Water Circulation Art Supplies for Acrylic Watercolor and Water Based Creative Gift for Adult Artist Beginner and Painter
JEChrochen$14.954.3★
Faber-Castell Clic & Go Portable Paint Water Cup with Brush Holder Turquoise - Collapsible Paint Brush Cleaner Rinse Cup Travel Friendly Painting Accessories
Faber-Castell$5.994.7★
Winsor & Newton Watercolor Medium Art Masking Fluid 75ml (2.5-oz) bottle
Winsor & Newton$15.524.6★
What buyers say about watercolor supplies
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colors”
“Good quality cards”
“Great purchase for the money”
“As described”
“easy to paint on”
“easy to read”
“Perfect size for travel”
“Smooth drawing”
“Good quality pens”
“It sticks well”
What buyers complain about
“Ugly Color”
“Too big for me”
“Needs better quality control”
“Dries out the paint”
“It is misleading”
“Not Sticky enough”
“Breaks easily”
“didn't work”
“Hard to use”
“Isn't as thick as I wanted”
Top return reasons
Common questions
- Is watercolor supplies profitable to sell on Amazon United States?
- The niche generates $86K/yr across 115 tracked products. 8 of 13 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the watercolor supplies niche?
- 76 brands and 181 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 31% of demand.
- What do buyers complain about in watercolor supplies?
- Top complaints mined from reviews: Color, Size-Overall, Quality-Overall. The return rate is 1.0%.
- When does demand for watercolor supplies peak?
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the watercolor supplies niche?
- Listings span $1.74–$150.89; the average listing price is $14.47 (sweet spot $15–$100). The average incumbent carries 5,026 reviews — the moat a new listing must climb.