Skip to content

Watercolor Supplies

Maybe

The top 5 brands take only 31% of clicks. But demand is soft, at -25.1% this quarter, so Watercolor Supplies is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 46
Market size
$86K/yr215K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
19%top-5 click share · 76 brands · 181 sellers

Flapen Score

Watercolor Supplies against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Watercolor Supplies is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Watercolor Supplies market on Amazon at a glance

Shoppers on Amazon United States searched for Watercolor Supplies 215K times last year and spent an estimated $86K. The top 5 brands take 31% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
215K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
2.8%
Market size, estimated
$86Ka year
Peak month
December2.0× the quietest month
Top search term
watercolor accessories34K searches a year

02 · Price

A sale here is worth $14.47.

Listings sell for $14.47 on average, from $1.74 to $150.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $14.47 that is $0 to $1K a year per listing.

Average price
$14.47under the $15 to $100 sweet spot
Price range
$1.74–$150.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #169 within Painting. It carries 5,026 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#169in Painting
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
5,026per listing
Listings tracked
115

04 · Newcomers

8 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
8Amazon's first-year sales bar
Average brand age
41 months

Products

Top Watercolor Supplies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

76 falling

Sellers

181

Top-5 brand share

31%

Top 20: 67%

Top-5 click share

19%

Top 20: 47%

Open market

65%

  • Brand 18%
  • Brand 26%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Watercolor Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Watercolor Supplies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • watercolor accessories34K/yr
  • andrea nelson art supplies store52K/yr
  • watercolor pans20K/yr
  • andrea nelson art supplies23K/yr
  • watercolor supplies for artists14K/yr
  • watercolor tools13K/yr
  • watercolor art10K/yr
  • watercolor accessories for artists10K/yr
  • water color accessories9K/yr
  • watercolor gifts10K/yr

Reviews and returns

What reviews say buyers love and hate about Watercolor Supplies

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Color”
12%of negative reviews mention “Color”
1.0%of orders come back
“Ugly Color”
A buyer, on “Color”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Watercolor Supplies questions

Answered from the same tracked data.