Watercolor Supplies
MaybeThe top 5 brands take only 31% of clicks. But demand is soft, at -25.1% this quarter, so Watercolor Supplies is a Maybe.
- Flapen Score
- 52 / 100Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 4652
- Market size
- $86K/yr215K searches / yr
- 90-day growth
- -25.1%search demand this quarter
- Competition
- 19%top-5 click share · 76 brands · 181 sellers
Flapen Score
Watercolor Supplies against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Watercolor Supplies is stronger. Inside it, weaker.
Market
The Watercolor Supplies market on Amazon at a glance
Shoppers on Amazon United States searched for Watercolor Supplies 215K times last year and spent an estimated $86K. The top 5 brands take 31% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.
- Searches, last 12 months
- 215K
- Growth, 90 days vs prior 90
- -25.1%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $86Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- watercolor accessories34K searches a year
02 · Price
A sale here is worth $14.47.
Listings sell for $14.47 on average, from $1.74 to $150.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $14.47 that is $0 to $1K a year per listing.
- Average price
- $14.47under the $15 to $100 sweet spot
- Price range
- $1.74–$150.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #169 within Painting. It carries 5,026 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 3.3%
- Average rank
- #169in Painting
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 5,026per listing
- Listings tracked
- 115
04 · Newcomers
8 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Watercolor Supplies products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mr. Pen- Airtight Watercolor Palette with Lid 18 Wells & 2 Mixing Areas
- Price
- $9.93
- Rating
- 4.6/5
- Reviews
- 3,860
- Age
- 5y ago

Grabie 50 Colors Watercolor Paint Set Detail Paint Brush Included Watercolor Paints Painting Sets Art Supplies for Painting Travel Watercolor Set Amateur Hobbyists
- Price
- $18.95
- Rating
- 4.7/5
- Reviews
- 6,634
- Age
- 3y ago

Watercolor Half Pans with Magnetic Stripe - 48Pcs White Plastic Empty Artist Paint Pan Kits for DIY Watercolor Oils or Acrylics Painting Travel Tin Case Palette Art Drawing
- Price
- $6.90
- Rating
- 4.5/5
- Reviews
- 1,997
- Age
- 7y ago

Muchcute Micro Fineliner Drawing Art Pens: 12 Black Fine Line Waterproof Ink Set Artist Supplies Archival Inking Markers Liner Sketch Outline Anime Gifts Manga Sketching Watercolor Zentangle Kit Stuff
- Price
- $9.31
- Rating
- 4.5/5
- Reviews
- 8,478
- Age
- 3y ago

Faber-Castell Clic & Go Artist Water Cup Dark Green - Travel-Friendly Collapsible Brush Cleaner Tool with Brush Stand Scalloped Rim Non-Slip Base Portable Palette & Rinser
- Price
- $7.36
- Rating
- 4.8/5
- Reviews
- 4,579
- Age
- 13y ago
Trending
estimated 90-day click momentum
JusArt Artist Tape for Watercolor Paper 1/2 inch Wide 200FT Long White Art Tape for Masking Drafting and Painting Acid Free Low Tack
- Price
- $6.79
- Rating
- 4.6/5
- Reviews
- 1,163
- Age
- 9mo ago

mofa Resin Heat gun 6.6ft Cable 300W Hot Air Gun for Crafting Acrylic Paint Dryer Multi-Purpose Electric Heating Nozzle (Blue)
- Price
- $11.98
- Rating
- 4.7/5
- Reviews
- 572
- Age
- 5y ago

JEChrochen Upgraded Paint Brush Cleaner Tool Brush Rinser Cup Painting Running Water Circulation Art Supplies for Acrylic Watercolor and Water Based Creative Gift for Adult Artist Beginner and Painter
- Price
- $14.95
- Rating
- 4.3/5
- Reviews
- 550
- Age
- 1y ago

Faber-Castell Clic & Go Portable Paint Water Cup with Brush Holder Turquoise - Collapsible Paint Brush Cleaner Rinse Cup Travel Friendly Painting Accessories
- Price
- $5.99
- Rating
- 4.7/5
- Reviews
- 373
- Age
- 4y ago

Winsor & Newton Watercolor Medium Art Masking Fluid 75ml (2.5-oz) bottle
- Price
- $15.52
- Rating
- 4.6/5
- Reviews
- 3,669
- Age
- 14y ago
Newest
by launch date
JusArt Artist Tape for Watercolor Paper 1/2 inch Wide 200FT Long White Art Tape for Masking Drafting and Painting Acid Free Low Tack
- Price
- $6.79
- Rating
- 4.6/5
- Reviews
- 1,163
- Age
- 9mo ago

JEChrochen Upgraded Paint Brush Cleaner Tool Brush Rinser Cup Painting Running Water Circulation Art Supplies for Acrylic Watercolor and Water Based Creative Gift for Adult Artist Beginner and Painter
- Price
- $14.95
- Rating
- 4.3/5
- Reviews
- 550
- Age
- 1y ago

XUNAXI 1 Packs Artist Tape Medium Tack White Art Tape for Watercolor Paper Drafting Art Painting Canvas Framing Acid Free Masking Tape- 0.25IN Wide 99FT Long Total
- Price
- $3.72
- Rating
- 4.2/5
- Reviews
- 388
- Age
- 1y ago

Vienrose Watercolor Sketchbook 5.5x5.5 Watercolor Journal with 24 Sheets 140 LB (300 GSM) Cotton Watercolor Paper Grey Linen Cover Water Coloring Sketch Book As Travel Notebook
- Price
- $10.31
- Rating
- 4.4/5
- Reviews
- 441
- Age
- 1y ago

Hapikalor Watercolor Paper Pad 9x12 Water Color Paper 140lb/300gsm Artist Painting Drawing Paper Book Art Supplies for Adults Kids Watercolors Watercolor Paint Set Sketchbook Journal Teal
- Price
- $9.06
- Rating
- 4.8/5
- Reviews
- 2,597
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 19% of clicks, no more. An open shelf where new products get seen.
Brands
76 falling
Sellers
181
Est. top-5 brand share
31%
Top 20: 67%
Est. top-5 click share
19%
Top 20: 47%
Open market
65%
- Winsor & Newton8%
- Faber-Castell6%
- Mr. Pen6%
- Grabie6%
- qianshan5%
- ARTISTRO4%
Demand
Watercolor Supplies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.0×
Search terms
Top Watercolor Supplies search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- watercolor accessories34K/yr
- andrea nelson art supplies store52K/yr
- watercolor pans20K/yr
- andrea nelson art supplies23K/yr
- watercolor supplies for artists14K/yr
- watercolor tools13K/yr
- watercolor art10K/yr
- watercolor accessories for artists10K/yr
- water color accessories9K/yr
- watercolor gifts10K/yr
Reviews and returns
What reviews say buyers love and hate about Watercolor Supplies
We read the reviews and the return reasons for every product selling here.
“Ugly Color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Watercolor Supplies questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









