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Watercolor Sketchbook

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -12.8% this quarter, so Watercolor Sketchbook is a Maybe.

Flapen Score
59
59 / 100
Top 5% of 4,656 Arts, Crafts & Sewing niches · +13 vs the category median of 46
Market size
$497K/yr829K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
27%top-5 click share · 34 brands · 88 sellers

Flapen Score

Watercolor Sketchbook against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Watercolor Sketchbook is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Watercolor Sketchbook market on Amazon at a glance

Shoppers on Amazon United States searched for Watercolor Sketchbook 829K times last year and spent an estimated $497K. The top 5 brands take 45% of clicks. Demand peaks in Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 829K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $497K a year.

Searches, last 12 months
829K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
4.3%
Market size, estimated
$497Ka year
Peak month
July2.1× the quietest month
Top search term
watercolor sketchbook298K searches a year

02 · Price

A sale here is worth $13.96.

Listings sell for $13.96 on average, from $3.96 to $26.95. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $13.96 that is $7K to $10K a year per listing.

Average price
$13.96under the $15 to $100 sweet spot
Price range
$3.96–$26.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
$7K–$10K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #542 within Paper & Paper Crafts. It carries 2,419 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#542in Paper & Paper Crafts
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
2,419per listing
Listings tracked
64

04 · Newcomers

10 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
10Amazon's first-year sales bar
Average brand age
35 months

Products

Top Watercolor Sketchbook products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

34 rising

Sellers

88

Top-5 brand share

45%

Top 20: 90%

Top-5 click share

27%

Top 20: 64%

Open market

51%

  • Brand 116%
  • Brand 29%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Watercolor Sketchbook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.1×

Search terms

Top Watercolor Sketchbook search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • watercolor sketchbook298K/yr
  • watercolor journal145K/yr
  • watercolor notebook70K/yr
  • watercolor paper book40K/yr
  • watercolor sketchbook journal42K/yr
  • paint book33K/yr
  • watercolor journal for painting35K/yr
  • watercolor sketch book21K/yr
  • watercolor sketchbooks19K/yr
  • water color journal18K/yr

Reviews and returns

What reviews say buyers love and hate about Watercolor Sketchbook

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Paint Quality”
0.8%of orders come back
“as the paint is very hard to maneuver on it”
A buyer, on “Paint Quality”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Watercolor Sketchbook questions

Answered from the same tracked data.