Watercolor Postcards

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $201K a year.

Searches, last 12 months

190K

Growth, 90 days vs prior 90

-29.5%

Conversion, latest week

9.8%

Market size, estimated

$201Ka year

Peak month

December2.0× the quietest month

Top search term

watercolor postcards78K searches a year

Listings sell for $10.80 on average, from $6.85 to $16.72. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $10.80 that is $3K to $5K a year per listing.

Average price

$10.80under the $15 to $100 sweet spot

Price range

$6.85–$16.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

0.9%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #1,411 within Paper & Paper Crafts. It carries 416 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

9.8%

Average rank

#1,411in Paper & Paper Crafts

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

416per listing

Listings tracked

31

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

3Amazon's first-year sales bar

Average brand age

32 months