Watercolor Pencils

Shoppers searched for this 715K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

715K

Growth, 90 days vs prior 90

-7.1%

Conversion, latest week

5.4%

Market size, estimated

$1.2Ma year

Peak month

December1.9× the quietest month

Top search term

watercolor pencils398K searches a year

Listings sell for $31.15 on average, from $6.01 to $179.53. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $31.15 that is $31K to $39K a year per listing.

Average price

$31.15inside the $15 to $100 sweet spot

Price range

$6.01–$179.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,000–1,250

Revenue per listing a year

$31K–$39K

Returns

0.9%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #154 within Drawing. It carries 3,901 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

5.3%

Average rank

#154in Drawing

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

3,901per listing

Listings tracked

37

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

53 months