Is watercolor paper 5x7 profitable to sell on Amazon United States?

The niche generates $91K/yr across 16 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Skip it (45/100).

How competitive is the watercolor paper 5x7 niche?

13 brands and 19 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in watercolor paper 5x7?

Top complaints mined from reviews: Quality-Overall, Thickness, Color. The return rate is 1.1%.

When does demand for watercolor paper 5x7 peak?

Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the watercolor paper 5x7 niche?

Listings span $5.52–$21.46; the average listing price is $11.48 (sweet spot $15–$100). The average incumbent carries 483 reviews — the moat a new listing must climb.

watercolor paper 5x7

Skip it

A small market ($91K/yr) — this niche doesn't clear our bar today.

Conversion

Incredible12.6%

search→purchase rate — share of searches ending in a sale

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Great483.13

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Avg price

Okay$11.48

avg listing price — sweet spot $15–$100

Price range

Okay$5.52–$21.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad70%

top-5 click share — a locked-up shelf

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$91K

$91K/yr · 63K searches

Growth

Bad-3.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, watercolor paper 5x7 is a $91K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

watercolor paper 5x7 market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $92K–$115K; units × avg price
Conversion rate: 12.6%
Avg BSR: #144
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 33 months
Avg seller age: 188 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 rising

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

19%

Donyang29%
KINLINK27%
Prudiut11%
CRYPTULE5%
ZENO5%
FUMILE4%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -3.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top watercolor paper 5x7 search terms

watercolor paper 5x724K/yr -0.5%10.3% conv.
5x7 watercolor paper19K/yr -0.2%11.2% conv.
water color paper 5 x 718K/yr -6.3%14.8% conv.
5 x 7 watercolor paper2K/yr -27.4%15.2% conv.

All search terms

Top watercolor paper 5x7 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

64 Sheets Watercolor Paper 5x7 Water Color Paper 140lb/300gsm Artist Sketch Easel Acrylic Painting Loose Drawing Paper Bulk Art Supplies for Kids Child Adults Watercolors Watercolor Paint Set

Donyang$7.244.6★1,555 rev

100PCS 5x7 Watercolor Paper Bulk 140lb/300g Cold Press Thick Water Color Paper Pad for Child Adult White Art Paper for Drawing Painting Markers Gouache Textured Cotton Paper Sheets

KINLINK$9.524.4★967 rev

84 Sheets Watercolor Paper 5x7 110 LB/230 GSM Water Color Paper 5 x 7 Cold Press Watercolor Paper Bulk 5x7 Watercolor Paper Pad for Kids Adults Art Paper for Painting Sketching Acrylic Gouache

CRYPTULE$7.054.7★73 rev

80 Sheets Watercolor Paper Bulk 110 lb/230 GSM Cold Press Paper White Water Color Paper for Kids Child Students Adults Artists Drawing Wedding Gift Cards(5 x 7 Inch)

Prudiut$6.854.6★453 rev

64 Sheets Watercolor Paper Pad - 5x7 - Water Color Paper 140lb/300gsm - 100% Cotton Pulp - Art Supplies for Kids & Adults - for Painting Artist Sketch Easel Loose Drawing

ZENO$5.524.2★481 rev

Newest

by launch date

84 Sheets Watercolor Paper 5x7 110lb/230gsm Cold Press Watercolor Paper Bulk Cotton Water Color Paper White Drawing Paper for Sketching Acrylic Gouache Watercolor Supplies for Kids Adults

Scyllarion$6.9586 rev

2mo ago

84 Sheets Watercolor Paper 5x7 110 LB/230 GSM Water Color Paper 5 x 7 Cold Press Watercolor Paper Bulk 5x7 Watercolor Paper Pad for Kids Adults Art Paper for Painting Sketching Acrylic Gouache

CRYPTULE$7.0573 rev

3mo ago

SuFly Water Color Paper Pad 5x7 - 64 Sheets 140lb Cold Press Watercolor Paper Bulk Water Color Paint Paper for Kids & Artists White Painting Paper for Watercolor Acrylic.

SuFly$8.0294 rev

8mo ago

200 Sheets 5x7 Inch Watercolor Paper Bulk 140lb /300GSM White Cold Press Water Color Paper for Kids Adults Artists. Thick Cotton Bulk Watercolor Papers for Art Supplies

FUMILE$19.0658 rev

10mo ago

64 Sheets Watercolor Paper Pad - 5x7 - Water Color Paper 140lb/300gsm - 100% Cotton Pulp - Art Supplies for Kids & Adults - for Painting Artist Sketch Easel Loose Drawing

ZENO$5.52481 rev

10mo ago

What buyers say about watercolor paper 5x7

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“The quality is good for learning on”

Value For Money12%

“Great value”

Size-Overall9%

“These are the perfect size”

Color9%

“color accuracy was perfect”

Advertised Vs Actual Product7%

“As advertised”

Thickness6%

“Its thick enough to use watercolor or other paints”

Paint Quality5%

“Perfect for Painting”

Texture/Consistency-Overall5%

“textured”

Ease Of Use4%

“Very easy to use”

Durability2%

“Easy to use and durable”

What buyers complain about

Quality-Overall17%

“Disappointed in the quality”

Thickness11%

“NOT THICK”

Color9%

“Not for water color work”

Advertised Vs Actual Product6%

“Absolutely not as advertised”

Paint Quality6%

“Very hard to paint on”

Size-Overall6%

“The sizing had gone bad throughout all the sheets”

Value For Money4%

“Not a good value”

Absorbency4%

“absorbency is a little off”

Water Resistance3%

“It just didnt absorb the water. paint”

Weight Light3%

“These arent super heavy duty”

Top return reasons

Size-Overall50%

Advertised Vs Actual Product11%

Color6%

Value For Money5%

Compatibility-Overall4%

Quality-Overall3%

Print Quality3%

Thickness3%

Material Quality2%

Thin2%

Common questions

Is watercolor paper 5x7 profitable to sell on Amazon United States?: The niche generates $91K/yr across 16 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Skip it (45/100).
How competitive is the watercolor paper 5x7 niche?: 13 brands and 19 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in watercolor paper 5x7?: Top complaints mined from reviews: Quality-Overall, Thickness, Color. The return rate is 1.1%.
When does demand for watercolor paper 5x7 peak?: Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the watercolor paper 5x7 niche?: Listings span $5.52–$21.46; the average listing price is $11.48 (sweet spot $15–$100). The average incumbent carries 483 reviews — the moat a new listing must climb.