Is watercolor paint tubes profitable to sell on Amazon United States?

The niche generates $627K/yr across 25 tracked products. 90-day search growth is -6.3%. Flapen's verdict: Skip it (43/100).

How competitive is the watercolor paint tubes niche?

8 brands and 55 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in watercolor paint tubes?

Top complaints mined from reviews: Paint Quality, Color, Quality-Overall. The return rate is 1.3%.

When does demand for watercolor paint tubes peak?

Demand peaks in Jan–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the watercolor paint tubes niche?

Listings span $9.43–$189.21; the average listing price is $39.28 (sweet spot $15–$100). The average incumbent carries 19,976 reviews — the moat a new listing must climb.

watercolor paint tubes

Skip it

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$39.28

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Market size

Good$627K

$627K/yr · 587K searches

Price range

Okay$9.43–$189.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad19,975.8

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, watercolor paint tubes is a $627K/yr Amazon United States market (587K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 43/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

59%

Top 20: 93%

Open market

Winsor & Newton86%
Grabie3%
Amazon Basics2%
Nicpro2%
Castle Art Supplies2%
MEEDEN2%
Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.4×

Open Trend

All search terms

Top watercolor paint tubes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Winsor & Newton Cotman Watercolor Paint Set 20 Colors 5ml (0.17-oz) Tubes

Winsor & Newton$26.654.7★50,496 rev

Winsor & Newton Cotman Watercolor Paint Set Sketchers Pocket Set 12 Half Pan w/ Brush

Winsor & Newton$22.384.7★50,496 rev

Winsor & Newton Cotman Watercolor Paint Set Studio Set 45 Half Pan w/ Brush

Winsor & Newton$62.114.7★50,496 rev

Winsor & Newton Professional Watercolor Paint Set Lightweight Metal Box 24 Half Pan

Winsor & Newton$150.894.7★2,468 rev

Winsor & Newton Cotman Watercolor Paint Set Palette Pocket Set 12 Half Pan w/ Brush

Winsor & Newton$24.694.7★50,496 rev

Newest

by launch date

Nicpro Watercolor Paint Set for Adults 36 Colors Watercolor Tube (12ml 0.4oz) with10 Paint Brushes 25-Sheet Watercolor Paper Book Palette Water Color Painting Supplies for Artists Beginners Gift

Nicpro$22.191,846 rev

1y ago

MEEDEN Watercolor Paint Tubes Set - 48 x 12ml (0.4 oz) Colors Painting Set Art Supplies - Non Toxic Water Color Paint for Adults Beginners Students

MEEDEN$19.24388 rev

1y ago

Castle Art Supplies 24 X 12ML Watercolor Paint Set | New Improved Formula | Value for Adult Artists | Quality Intense Colors | Just Squeeze the Tube Mix with Water and Get Creative (New Improved Formula)

Castle Art Supplies$24.503,644 rev

1y ago

Winsor & Newton Professional Watercolor - Set of 6 Essential Set 5 ml Tubes

Winsor & Newton$39.636 rev

1y ago

Amazon Basics Vibrant Watercolor Paint Set Tubes 24 Assorted Colors 0.4oz Easy to Mix and Use

Amazon Basics$14.10947 rev

3y ago

What buyers say about watercolor paint tubes

What buyers praise and complain about, mined from review topics.

What buyers love

Color36%

“Vivid colors”

Paint Quality15%

“Great Paint”

Quality-Overall11%

“Good quality”

Value For Money8%

“Great purchase for the money”

Advertised Vs Actual Product5%

“as advertised”

Ease Of Use4%

“Easy to use”

Portability3%

“It's also nicely portable”

Gifting Purpose2%

“My gift was a success”

Size-Overall2%

“Great size”

Durability1%

“It is very durable”

What buyers complain about

Paint Quality18%

“Paint amounts not generous”

Color12%

“The colors seem to be inconsistent”

Quality-Overall12%

“Bad quality”

Size-Overall10%

“Really small,”

Value For Money6%

“They are a little pricey so look for a sale”

Ease Of Use5%

“Additionally, the case is very hard to open”

Advertised Vs Actual Product2%

“A bit of false advertising”

Coverage2%

“They do not cover well”

Ease Of Cleaning1%

“doesn't clean up well”

Thickness1%

“Some of them are quite chunky”

Top return reasons

Paint Quality27%

Size-Overall24%

Color15%

Value For Money10%

Advertised Vs Actual Product7%

Quality-Overall3%

Product Condition2%

Defective Material/Parts2%

Display Colors2%

Ease Of Use2%

Common questions

Is watercolor paint tubes profitable to sell on Amazon United States?: The niche generates $627K/yr across 25 tracked products. 90-day search growth is -6.3%. Flapen's verdict: Skip it (43/100).
How competitive is the watercolor paint tubes niche?: 8 brands and 55 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in watercolor paint tubes?: Top complaints mined from reviews: Paint Quality, Color, Quality-Overall. The return rate is 1.3%.
When does demand for watercolor paint tubes peak?: Demand peaks in Jan–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the watercolor paint tubes niche?: Listings span $9.43–$189.21; the average listing price is $39.28 (sweet spot $15–$100). The average incumbent carries 19,976 reviews — the moat a new listing must climb.

watercolor paint tubes

watercolor paint tubes market data

Competition & brand share

Demand & seasonality

Top watercolor paint tubes search terms