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Watercolor Paint Tubes

Fail

The top 5 brands take 95% of clicks, so Watercolor Paint Tubes is a Fail.

Flapen Score
43
43 / 100
Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 46
Market size
$627K/yr587K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
59%top-5 click share · 8 brands · 55 sellers

Flapen Score

Watercolor Paint Tubes against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Watercolor Paint Tubes is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Watercolor Paint Tubes market on Amazon at a glance

Shoppers on Amazon United States searched for Watercolor Paint Tubes 587K times last year and spent an estimated $627K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 587K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $627K a year.

Searches, last 12 months
587K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
2.7%
Market size, estimated
$627Ka year
Peak month
December2.4× the quietest month
Top search term
winsor and newton watercolor paint134K searches a year

02 · Price

A sale here is worth $39.28.

Listings sell for $39.28 on average, from $9.43 to $189.21. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $39.28 that is $10K to $20K a year per listing.

Average price
$39.28inside the $15 to $100 sweet spot
Price range
$9.43–$189.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$10K–$20K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #520 within Painting. It carries 19,976 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#520in Painting
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
19,976per listing
Listings tracked
25

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Watercolor Paint Tubes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

55

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

59%

Top 20: 93%

Open market

3%

  • Brand 186%
  • Brand 23%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Watercolor Paint Tubes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Watercolor Paint Tubes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • winsor and newton watercolor paint134K/yr
  • windsor newton watercolor set87K/yr
  • watercolor tubes48K/yr
  • watercolor paint tubes54K/yr
  • winsor and newton44K/yr
  • winsor newton professional watercolor22K/yr
  • windsor newton watercolor tubes24K/yr
  • cotman watercolor set24K/yr
  • winsor newton watercolor set27K/yr
  • windsor and newton watercolor sets18K/yr

Reviews and returns

What reviews say buyers love and hate about Watercolor Paint Tubes

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Color”
18%of negative reviews mention “Paint Quality”
1.3%of orders come back
“Paint amounts not generous”
A buyer, on “Paint Quality”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Watercolor Paint Tubes questions

Answered from the same tracked data.