Watercolor Paint Tubes
FailThe top 5 brands take 95% of clicks, so Watercolor Paint Tubes is a Fail.
- Flapen Score
- 43 / 100Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 4643
- Market size
- $627K/yr587K searches / yr
- 90-day growth
- -6.3%search demand this quarter
- Competition
- 59%top-5 click share · 8 brands · 55 sellers
Flapen Score
Watercolor Paint Tubes against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Watercolor Paint Tubes is stronger. Inside it, weaker.
Market
The Watercolor Paint Tubes market on Amazon at a glance
Shoppers on Amazon United States searched for Watercolor Paint Tubes 587K times last year and spent an estimated $627K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 587K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $627K a year.
- Searches, last 12 months
- 587K
- Growth, 90 days vs prior 90
- -6.3%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $627Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- winsor and newton watercolor paint134K searches a year
02 · Price
A sale here is worth $39.28.
Listings sell for $39.28 on average, from $9.43 to $189.21. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $39.28 that is $10K to $20K a year per listing.
- Average price
- $39.28inside the $15 to $100 sweet spot
- Price range
- $9.43–$189.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $10K–$20K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #520 within Painting. It carries 19,976 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 2.5%
- Average rank
- #520in Painting
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 19,976per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Watercolor Paint Tubes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Winsor & Newton Cotman Watercolor Paint Set 20 Colors 5ml (0.17-oz) Tubes
- Price
- $26.65
- Rating
- 4.7/5
- Reviews
- 50,496
- Age
- 5y ago

Winsor & Newton Cotman Watercolor Paint Set Sketchers Pocket Set 12 Half Pan w/ Brush
- Price
- $22.38
- Rating
- 4.7/5
- Reviews
- 50,496
- Age
- 19y ago

Winsor & Newton Cotman Watercolor Paint Set Studio Set 45 Half Pan w/ Brush
- Price
- $62.11
- Rating
- 4.7/5
- Reviews
- 50,496
- Age
- 13y ago

Winsor & Newton Professional Watercolor Paint Set Lightweight Metal Box 24 Half Pan
- Price
- $150.89
- Rating
- 4.7/5
- Reviews
- 2,468
- Age
- 13y ago

Winsor & Newton Cotman Watercolor Paint Set Palette Pocket Set 12 Half Pan w/ Brush
- Price
- $24.69
- Rating
- 4.7/5
- Reviews
- 50,496
- Age
- 20y ago
Trending
estimated 90-day click momentum
Winsor & Newton Cotman Watercolor Paint Set Field Travel Set 12 Half Pan w/ Brush Mixing Palette Bottle
- Price
- $33.89
- Rating
- 4.7/5
- Reviews
- 50,496
- Age
- 17y ago

MEEDEN Watercolor Paint Tubes Set - 48 x 12ml (0.4 oz) Colors Painting Set Art Supplies - Non Toxic Water Color Paint for Adults Beginners Students
- Price
- $19.24
- Rating
- 4.7/5
- Reviews
- 388
- Age
- 1y ago

Windsor & Newton Artists Water 5ML tube 36C set (japan import)
- Price
- $189.21
- Rating
- 4.7/5
- Reviews
- 327
- Age
- 13y ago

Nicpro Watercolor Paint Set for Adults 36 Colors Watercolor Tube (12ml 0.4oz) with10 Paint Brushes 25-Sheet Watercolor Paper Book Palette Water Color Painting Supplies for Artists Beginners Gift
- Price
- $22.19
- Rating
- 4.5/5
- Reviews
- 1,846
- Age
- 1y ago

Winsor & Newton Professional Watercolor 5ml (0.17-oz) Tube Paynes Gray
- Price
- $9.43
- Rating
- 4.8/5
- Reviews
- 11,432
- Age
- 12y ago
Newest
by launch date
Nicpro Watercolor Paint Set for Adults 36 Colors Watercolor Tube (12ml 0.4oz) with10 Paint Brushes 25-Sheet Watercolor Paper Book Palette Water Color Painting Supplies for Artists Beginners Gift
- Price
- $22.19
- Rating
- 4.5/5
- Reviews
- 1,846
- Age
- 1y ago

MEEDEN Watercolor Paint Tubes Set - 48 x 12ml (0.4 oz) Colors Painting Set Art Supplies - Non Toxic Water Color Paint for Adults Beginners Students
- Price
- $19.24
- Rating
- 4.7/5
- Reviews
- 388
- Age
- 1y ago

Castle Art Supplies 24 X 12ML Watercolor Paint Set | New Improved Formula | Value for Adult Artists | Quality Intense Colors | Just Squeeze the Tube Mix with Water and Get Creative (New Improved Formula)
- Price
- $24.50
- Rating
- 4.7/5
- Reviews
- 3,644
- Age
- 1y ago

Winsor & Newton Professional Watercolor - Set of 6 Essential Set 5 ml Tubes
- Price
- $39.63
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago

Amazon Basics Vibrant Watercolor Paint Set Tubes 24 Assorted Colors 0.4oz Easy to Mix and Use
- Price
- $14.10
- Rating
- 4.4/5
- Reviews
- 947
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
55
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 93%
Open market
3%
- Winsor & Newton86%
- Grabie3%
- Amazon Basics2%
- Nicpro2%
- Castle Art Supplies2%
- MEEDEN2%
- Open — no brand owns it (2 brands, 3%)
Demand
Watercolor Paint Tubes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Watercolor Paint Tubes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- winsor and newton watercolor paint134K/yr
- windsor newton watercolor set87K/yr
- watercolor tubes48K/yr
- watercolor paint tubes54K/yr
- winsor and newton44K/yr
- winsor newton professional watercolor22K/yr
- windsor newton watercolor tubes24K/yr
- cotman watercolor set24K/yr
- winsor newton watercolor set27K/yr
- windsor and newton watercolor sets18K/yr
Reviews and returns
What reviews say buyers love and hate about Watercolor Paint Tubes
We read the reviews and the return reasons for every product selling here.
“Paint amounts not generous”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Watercolor Paint Tubes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









