Watercolor Paint Set
MaybeShoppers spend an estimated $4.9M a year here. But the products selling today already average 4.7★, so Watercolor Paint Set is a Maybe.
- Flapen Score
- 56 / 100Top 10% of 4,656 Arts, Crafts & Sewing niches · +10 vs the category median of 4656
- Market size
- $4.9M/yr6.0M searches / yr
- 90-day growth
- +0.3%search demand this quarter
- Competition
- 57%top-5 click share · 19 brands · 112 sellers
Flapen Score
Watercolor Paint Set against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Watercolor Paint Set is stronger. Inside it, weaker.
Market
The Watercolor Paint Set market on Amazon at a glance
Shoppers on Amazon United States searched for Watercolor Paint Set 6.0M times last year and spent an estimated $4.9M. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 5.2% of those searches ended in a purchase.
Shoppers searched for this 6.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.9M a year.
- Searches, last 12 months
- 6.0M
- Growth, 90 days vs prior 90
- +0.3%
- Conversion, latest week
- 5.2%
- Market size, estimated
- $4.9Ma year
- Peak month
- December2.1× the quietest month
- Top search term
- watercolor paint set1.5M searches a year
02 · Price
A sale here is worth $15.47.
Listings sell for $15.47 on average, from $1.74 to $31.75. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At $15.47 that is $155K to $193K a year per listing.
- Average price
- $15.47inside the $15 to $100 sweet spot
- Price range
- $1.74–$31.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $155K–$193K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #74 within Drawing. It carries 6,738 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #74in Drawing
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 6,738per listing
- Listings tracked
- 26
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Watercolor Paint Set products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ARTISTRO Vivid Color Watercolor Paint Set - Portable Paint Art Kit with Palette and Brush Pens - Travel Water Color Set for Adults Professionals Kids - Art and Painting Supplies - Gift Idea
- Price
- $17.78
- Rating
- 4.8/5
- Reviews
- 11,347
- Age
- 5y ago

Grabie 50 Colors Watercolor Paint Set Detail Paint Brush Included Watercolor Paints Painting Sets Art Supplies for Painting Travel Watercolor Set Amateur Hobbyists
- Price
- $18.95
- Rating
- 4.7/5
- Reviews
- 6,634
- Age
- 3y ago

48 Colors Washable Watercolor Paint Set with a Brush a Refillable Water Brush Pen and Palette
- Price
- $7.53
- Rating
- 4.7/5
- Reviews
- 4,319
- Age
- 5y ago

Artecho Watercolor Paint Set 100 Colors with Metallic in Portable Box Paint Kit with Watercolor Papers and Brushes Water Color Set for Beginners & Professionals
- Price
- $19.01
- Rating
- 4.7/5
- Reviews
- 7,237
- Age
- 2y ago

ARTISTRO 100 Color Watercolor Paint Set - Portable Paint Art Kit with Palette and Brush Pens - Travel Water Color Set for Adults Professionals Kids - Art and Painting Supplies - Gift Idea
- Price
- $20.58
- Rating
- 4.7/5
- Reviews
- 345
- Age
- 1y ago
Trending
estimated 90-day click momentum
Watercolor Workbook Water Coloring Book 12 Different Patterns of Original DIY Designs 50 Colors Watercolor Paint Set with Palette and Brush Beginner-Friendly Watercolor Workbooks (Bouquets)
- Price
- $18.45
- Rating
- 4.6/5
- Reviews
- 321
- Age
- 1y ago

48 Color Solid Watercolor Paint Set with 3 Wooden Brushes - Non-Toxic Vibrant & Washable Watercolor Kit for Artists Children Beginners Kids - Portable Watercolor Painting Set for Travel & Studio
- Price
- $6.13
- Rating
- 4.8/5
- Reviews
- 256
- Age
- 10mo ago

ARTISTRO 100 Color Watercolor Paint Set - Portable Paint Art Kit with Palette and Brush Pens - Travel Water Color Set for Adults Professionals Kids - Art and Painting Supplies - Gift Idea
- Price
- $20.58
- Rating
- 4.7/5
- Reviews
- 345
- Age
- 1y ago

Nicpro Watercolor Paint Set for Adults 36 Colors Watercolor Tube (12ml 0.4oz) with10 Paint Brushes 25-Sheet Watercolor Paper Book Palette Water Color Painting Supplies for Artists Beginners Gift
- Price
- $22.19
- Rating
- 4.5/5
- Reviews
- 1,846
- Age
- 1y ago

Winsor & Newton Cotman Watercolor Paint Set 20 Colors 5ml (0.17-oz) Tubes
- Price
- $26.65
- Rating
- 4.7/5
- Reviews
- 50,496
- Age
- 5y ago
Newest
by launch date
48 Color Solid Watercolor Paint Set with 3 Wooden Brushes - Non-Toxic Vibrant & Washable Watercolor Kit for Artists Children Beginners Kids - Portable Watercolor Painting Set for Travel & Studio
- Price
- $6.13
- Rating
- 4.8/5
- Reviews
- 256
- Age
- 10mo ago

Nicpro Watercolor Paint Set for Adults 36 Colors Watercolor Tube (12ml 0.4oz) with10 Paint Brushes 25-Sheet Watercolor Paper Book Palette Water Color Painting Supplies for Artists Beginners Gift
- Price
- $22.19
- Rating
- 4.5/5
- Reviews
- 1,846
- Age
- 1y ago

Watercolor Workbook Water Coloring Book 12 Different Patterns of Original DIY Designs 50 Colors Watercolor Paint Set with Palette and Brush Beginner-Friendly Watercolor Workbooks (Bouquets)
- Price
- $18.45
- Rating
- 4.6/5
- Reviews
- 321
- Age
- 1y ago

ARTISTRO 100 Color Watercolor Paint Set - Portable Paint Art Kit with Palette and Brush Pens - Travel Water Color Set for Adults Professionals Kids - Art and Painting Supplies - Gift Idea
- Price
- $20.58
- Rating
- 4.7/5
- Reviews
- 345
- Age
- 1y ago

ARTISTRO 50 Colors Watercolor Paint Set - Portable Paint Set with Palette and Brush Pens - Travel Water Color Kit for Adults Professionals Kids - Art and Painting Supplies - Christmas Gift Idea
- Price
- $10.43
- Rating
- 4.8/5
- Reviews
- 961
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
112
Est. top-5 brand share
72%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 93%
Open market
24%
- ARTISTRO26%
- Grabie22%
- Artecho12%
- Blablaovy8%
- Winsor & Newton4%
- Art Vista4%
Demand
Watercolor Paint Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Watercolor Paint Set search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- watercolor paint set1.5M/yr
- watercolor916K/yr
- watercolor paint661K/yr
- water colors paint adult set506K/yr
- watercolor palette325K/yr
- water color254K/yr
- water color paint sets for kids302K/yr
- watercolor set256K/yr
- watercolors226K/yr
- water colors161K/yr
Reviews and returns
What reviews say buyers love and hate about Watercolor Paint Set
We read the reviews and the return reasons for every product selling here.
“The colors seem to be inconsistent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Watercolor Paint Set questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









