Watercolor Kids
MaybeAn estimated 0.8% of orders come back. But shoppers spend an estimated $58K a year here, so Watercolor Kids is a Maybe.
- Flapen Score
- 52 / 100Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 4652
- Market size
- $58K/yr62K searches / yr
- 90-day growth
- +11.8%search demand this quarter
- Competition
- 51%top-5 click share · 29 brands · 100 sellers
Flapen Score
Watercolor Kids against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Watercolor Kids is stronger. Inside it, weaker.
Market
The Watercolor Kids market on Amazon at a glance
Shoppers on Amazon United States searched for Watercolor Kids 62K times last year and spent an estimated $58K. The top 5 brands take 55% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.
- Searches, last 12 months
- 62K
- Growth, 90 days vs prior 90
- +11.8%
- Conversion, latest week
- 8.7%
- Market size, estimated
- $58Ka year
- Peak month
- December2.8× the quietest month
- Top search term
- water color kids9K searches a year
02 · Price
A sale here is worth $10.67.
Listings sell for $10.67 on average, from $1.74 to $26.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $10.67 that is $1K to $3K a year per listing.
- Average price
- $10.67under the $15 to $100 sweet spot
- Price range
- $1.74–$26.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Painting. It carries 2,414 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #51in Painting
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 2,414per listing
- Listings tracked
- 35
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Watercolor Kids products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mr. Pen- Washable Watercolors 2 Pack 8 Colors with Paint Brush
- Price
- $5.49
- Rating
- 4.6/5
- Reviews
- 981
- Age
- 4y ago

48 Colors Washable Watercolor Paint Set with a Brush a Refillable Water Brush Pen and Palette
- Price
- $7.53
- Rating
- 4.7/5
- Reviews
- 4,319
- Age
- 5y ago

2 Pack Watercolor Paint Set 12 Vivid Colors Includes Watercolour Mixing Palette and 2 Brushes Perfect For Artists Beginner Painters Kids and Adult Painting
- Price
- $7.33
- Rating
- 4.7/5
- Reviews
- 1,983
- Age
- 5y ago

Cra-Z-art Washable Watercolors with Brush 8 Colors 1 Tray (10651)
- Price
- $1.74
- Rating
- 4.5/5
- Reviews
- 2,522
- Age
- 16y ago

Crayola Watercolor Paint Set (16 Count) School Supplies Essentials Washable Paint for Kids 1 Paint Brush Arts & Crafts Assorted Colors Ages 4+
- Price
- $11.34
- Rating
- 4.7/5
- Reviews
- 1,078
- Age
- 19y ago
Trending
estimated 90-day click momentum
Watercolor Paint Set - 8 Classic Washable Paint Colors with Paint Brush - Non-Toxic Water Color Paint Sets For Kids & Adults Ideal for Art Crafts & School Supplies (Pack of 2)
- Price
- $5.60
- Rating
- 3.7/5
- Reviews
- 16
- Age
- 1y ago

10 Pack Watercolor Paint Set 8 Colors Water Color Paint Set for kids with Paintbrush. Washable Watercolors Paint for Parties Birthday Party Favor Valentines Day Presents for kids Classrooms and Teacher Supplies
- Price
- $13.21
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 9mo ago

48 Color Solid Watercolor Paint Set with 3 Wooden Brushes - Non-Toxic Vibrant & Washable Watercolor Kit for Artists Children Beginners Kids - Portable Watercolor Painting Set for Travel & Studio
- Price
- $6.13
- Rating
- 4.8/5
- Reviews
- 256
- Age
- 10mo ago

Paint with Water Coloring Books for Kids Mess Free Watercolor Painting Kit Painting Activity for Kids Ages 3-5 4-8 Arts Crafts Drawing Gift Toy for Boy Girl
- Price
- $9.74
- Rating
- 4.7/5
- Reviews
- 230
- Age
- 1y ago

Hapikalor Watercolor Paper Pad 9x12 Water Color Paper 140lb/300gsm Artist Painting Drawing Paper Book Art Supplies for Adults Kids Watercolors Watercolor Paint Set Sketchbook Journal Teal
- Price
- $9.06
- Rating
- 4.8/5
- Reviews
- 2,597
- Age
- 2y ago
Newest
by launch date
10 Pack Watercolor Paint Set 8 Colors Water Color Paint Set for kids with Paintbrush. Washable Watercolors Paint for Parties Birthday Party Favor Valentines Day Presents for kids Classrooms and Teacher Supplies
- Price
- $13.21
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 9mo ago

48 Color Solid Watercolor Paint Set with 3 Wooden Brushes - Non-Toxic Vibrant & Washable Watercolor Kit for Artists Children Beginners Kids - Portable Watercolor Painting Set for Travel & Studio
- Price
- $6.13
- Rating
- 4.8/5
- Reviews
- 256
- Age
- 10mo ago

Paint with Water Coloring Books for Kids Mess Free Watercolor Painting Kit Painting Activity for Kids Ages 3-5 4-8 Arts Crafts Drawing Gift Toy for Boy Girl
- Price
- $9.74
- Rating
- 4.7/5
- Reviews
- 230
- Age
- 1y ago

Watercolor Paint Set - 8 Classic Washable Paint Colors with Paint Brush - Non-Toxic Water Color Paint Sets For Kids & Adults Ideal for Art Crafts & School Supplies (Pack of 2)
- Price
- $5.60
- Rating
- 3.7/5
- Reviews
- 16
- Age
- 1y ago

6 Pack Watercolor Paint Set for Kids 12 Colors Watercolors Paints with Paint Brush Kids Watercolor Paint Set for Party Favor Classroom.
- Price
- $9.74
- Rating
- 4.3/5
- Reviews
- 102
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
29 rising
Sellers
100
Est. top-5 brand share
55%
Top 20: 94%
Est. top-5 click share
51%
Top 20: 88%
Open market
39%
- Crayola13%
- Mr. Pen12%
- Blablaovy10%
- Ultimate Stationery10%
- Cra-Z-Art10%
- FUMILE6%
Demand
Watercolor Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Watercolor Kids search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- water color kids9K/yr
- washable watercolor paint set kids11K/yr
- watercolor paint kids10K/yr
- water colors for kids ages 4-86K/yr
- kids water color7K/yr
- watercolor paint for kids7K/yr
- kids watercolors4K/yr
- kids water coloring paint set7K/yr
Reviews and returns
What reviews say buyers love and hate about Watercolor Kids
We read the reviews and the return reasons for every product selling here.
“The colors are a little off”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Watercolor Kids questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









