Watercolor Crayons

Shoppers searched for this 492K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $858K a year.

Searches, last 12 months

492K

Growth, 90 days vs prior 90

+0.7%

Conversion, latest week

2.1%

Market size, estimated

$858Ka year

Peak month

August7.0× the quietest month

Top search term

caran dache145K searches a year

Listings sell for $84.20 on average, from $6.23 to $437.61. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $84.20 that is $8K to $21K a year per listing.

Average price

$84.20inside the $15 to $100 sweet spot

Price range

$6.23–$437.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$8K–$21K

Returns

1.3%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #266 within Drawing. It carries 2,540 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

92%

Out of stock, average day

8.9%

Average rank

#266in Drawing

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

2,540per listing

Listings tracked

26

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

63 months