watercolor crayons
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$84.20avg listing price — sweet spot $15–$100
Market size
Great$858K$858K/yr · 492K searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,540.15avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Price range
Bad$6.23–$437.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, watercolor crayons is a $858K/yr Amazon United States market (492K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jul–Aug. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
watercolor crayons market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $842K–$1.1M
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #266
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 69%
- Out of stock
- 8.9%
- Avg brand age
- 63 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
37
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
49%
Top 20: 95%
Open market
0%
- Caran d'Ache83%
- iCrayon11%
- Faber-Castell4%
- Prismacolor1%
- HA SHI1%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +0.7% search growth over the last 90 days.Peak months: May, Jul, Aug · busiest ÷ quietest = 7.0×
Top watercolor crayons search terms
- caran dache145K/yr
- caran dache colored pencils74K/yr
- caran dache neocolor ii50K/yr
- watercolor crayons39K/yr
- neocolor ii watersoluble crayon27K/yr
- caran dache luminance colored pencils28K/yr
- neocolor ii19K/yr
- caran d ache21K/yr
- caran dache luminance15K/yr
- water soluble crayons13K/yr
Top watercolor crayons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Caran dAche Classic Neocolor II Aquarelle 15 Colors
Caran d'Ache$35.464.8★6,023 rev
Caran dAche Classic Neocolor II Water-Soluble Pastels 10 Colors
Caran d'Ache$23.674.8★1,131 rev
Caran dAche Classic Neocolor II Water-Soluble Pastels 30 Colors
Caran d'Ache$71.594.8★6,023 rev
25 Colors Water-Soluble Pastel Crayons Set Multi-Technique Art Kit with Brush & Palette Versatile for Watercolor Oil Pastel & Ink Effects Easy Blending for Beginners Sketching & Creative Drawing
iCrayon$24.464.4★544 rev
CREATIVE ART MATERIALS Caran Dache Luminance Colored Pencil Set of 20 (6901.720)
Caran d'Ache$87.214.8★1,040 rev
Newest
by launch date
Caran dAche Box of 10 NEOCOLOR II Aquarelle Pastels 50 Years POP Special Edition
Caran d'Ache$33.5144 rev
Caran dAche Box of 10 NEOCOLOR II Aquarelle Pastels 50 Years Portrait Special Edition
Caran d'Ache$34.2188 rev
25 Colors Water-Soluble Pastel Crayons Set Multi-Technique Art Kit with Brush & Palette Versatile for Watercolor Oil Pastel & Ink Effects Easy Blending for Beginners Sketching & Creative Drawing
iCrayon$24.46544 rev
12 Colors Water-Soluble Pastel Crayons Set Multi-Technique Art Kit with Brush & Palette Versatile for Watercolor Oil Pastel & Ink Effects Easy Blending for Beginners Sketching & Creative Drawing
iCrayon$14.75544 rev
Caran DAche - Colored Pencil Case (10 Cakes Neocolor II Limited Edition Beya Reba Online Course (7500.510)
Caran d'Ache$49.55170 rev
Trending
90-day click momentumCaran DAche - Colored Pencil Case (10 Cakes Neocolor II Limited Edition Beya Reba Online Course (7500.510)
Caran d'Ache$49.554.8★
Caran dAche Classic Neocolor II Water-Soluble Pastels 30 Colors
Caran d'Ache$71.594.8★
Caran Dache Neocolor II Crayons Individual No. 730 - Chinese Green (7500.73)
Caran d'Ache$6.234.3★
Caran dAche dAche 10 Pastel Colored Pencils Neocolor II Warm Tones - Limited Edition Beya Reba Online Course (7500.410)
Caran d'Ache$48.584.7★
Caran dAche Supracolor Metal Box Set Of 30
Caran d'Ache$91.784.8★
What buyers say about watercolor crayons
What buyers praise and complain about, mined from review topics.What buyers love
“The colors are vibrant”
“Good quality”
“Buttery smooth”
“Definitely worth the price”
“Good pencils”
“Fun”
“Easy to use”
“has produced some amazing drawings with them”
“I found it really helps with blending to have just the single paper youre drawing on directly on a hard surface rather than trying to blend when the paper is on the top of a drawing pad”
“I love them better than water color cubes and paint”
What buyers complain about
“Color code is faded”
“a bit pricey”
“Yes, the quality control isnt what it used to be,”
“not the same soft quality as the original ones”
“Breakage”
“Multiple pencils kept breaking when I would sharpen them”
“Not brand new”
“the wood casing is flimsy”
“Leaves lines on paper that wont blend all the way out with water”
“flexible”
Top return reasons
Common questions
- Is watercolor crayons profitable to sell on Amazon United States?
- The niche generates $858K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the watercolor crayons niche?
- 5 brands and 37 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in watercolor crayons?
- Top complaints mined from reviews: Color, Value For Money, Quality-Overall. The return rate is 1.3%.
- When does demand for watercolor crayons peak?
- Demand peaks in May–Jul–Aug; the busiest month runs 7.0× the quietest.
- What does it cost to enter the watercolor crayons niche?
- Listings span $6.23–$437.61; the average listing price is $84.20 (sweet spot $15–$100). The average incumbent carries 2,540 reviews — the moat a new listing must climb.