Skip to content

Watercolor Cards with Envelopes

Maybe

An estimated 0.9% of orders come back. But demand is soft, at -11.7% this quarter, so Watercolor Cards with Envelopes is a Maybe.

Flapen Score
59
59 / 100
Top 5% of 4,656 Arts, Crafts & Sewing niches · +13 vs the category median of 46
Market size
$414K/yr309K searches / yr
90-day growth
-11.7%search demand this quarter
Competition
45%top-5 click share · 21 brands · 43 sellers

Flapen Score

Watercolor Cards with Envelopes against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Watercolor Cards with Envelopes is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Watercolor Cards with Envelopes market on Amazon at a glance

Shoppers on Amazon United States searched for Watercolor Cards with Envelopes 309K times last year and spent an estimated $414K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 309K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $414K a year.

Searches, last 12 months
309K
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
8.5%
Market size, estimated
$414Ka year
Peak month
December3.3× the quietest month
Top search term
watercolor cards with envelopes79K searches a year

02 · Price

A sale here is worth $15.71.

Listings sell for $15.71 on average, from $6.65 to $31.24. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $15.71 that is $12K to $16K a year per listing.

Average price
$15.71inside the $15 to $100 sweet spot
Price range
$6.65–$31.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
$12K–$16K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #1,071 within Paper & Paper Crafts. It carries 485 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#1,071in Paper & Paper Crafts
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
485per listing
Listings tracked
32

04 · Newcomers

4 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
32 months

Products

Top Watercolor Cards with Envelopes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

43

Top-5 brand share

70%

Top 20: 99%

Top-5 click share

45%

Top 20: 90%

Open market

26%

  • Brand 120%
  • Brand 219%
  • Brand 314%
  • Brand 412%
  • Brand 55%
  • Brand 64%

Demand

Watercolor Cards with Envelopes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Watercolor Cards with Envelopes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • watercolor cards with envelopes79K/yr
  • watercolor cards50K/yr
  • watercolor paper cards23K/yr
  • blank watercolor cards with envelopes20K/yr
  • watercolor cardstock12K/yr
  • watercolor cards and envelopes to paint20K/yr
  • water color cards11K/yr
  • watercolor paper cards with envelopes12K/yr
  • water color cards blank11K/yr
  • water color cards to paint with envelopes9K/yr

Reviews and returns

What reviews say buyers love and hate about Watercolor Cards with Envelopes

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Color”
0.9%of orders come back
“The color is just slightly off-white”
A buyer, on “Color”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Watercolor Cards with Envelopes questions

Answered from the same tracked data.