watercolor cards with envelopes
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.71avg listing price — sweet spot $15–$100
Review moat
Great485.38avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.65–$31.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good$414K$414K/yr · 309K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, watercolor cards with envelopes is a $414K/yr Amazon United States market (309K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
watercolor cards with envelopes market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- $393K–$471K
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #1,071
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 0.5%
- Avg brand age
- 32 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
43
Top-5 brand share
70%
Top 20: 99%
Top-5 click share
45%
Top 20: 90%
Open market
26%
- KOVIEDE20%
- Prudiut19%
- Lazydrop14%
- Strathmore12%
- ProSuites5%
- ANSSDO4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Top watercolor cards with envelopes search terms
- watercolor cards with envelopes79K/yr
- watercolor cards50K/yr
- watercolor paper cards23K/yr
- blank watercolor cards with envelopes20K/yr
- watercolor cardstock12K/yr
- watercolor cards and envelopes to paint20K/yr
- water color cards11K/yr
- watercolor paper cards with envelopes12K/yr
- water color cards blank11K/yr
- water color cards to paint with envelopes9K/yr
Top watercolor cards with envelopes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
20 Sets Watercolor Cards with Envelopes 140lb/300GSM Watercolor Paper Cards 4x6 Inch Foldable Blank Cards and Envelopes for Wedding Invitations Greeting Thank You Card Mothers Day Gifts for Mom
Prudiut$6.704.6★322 rev
KOVIEDE 50 Pack Foldable Blank Watercolor Cards with Envelopes 4 x 6 Inch 140lb Heavyweight 100% Cotton White Acid-Free Water color Cards to Paint or Cards Making for Christmas Birthday
KOVIEDE$23.304.8★269 rev
Watercolor Cards and Envelopes Set - 50 Folded 5x7 Inch Blank Heavyweight Paper Cards (140lb/300gsm) with Matching Envelopes for DIY Greeting Cards Festivals and Events
Lazydrop$18.704.6★332 rev
KOVIEDE 30 Pack Blank Watercolor Cards with Envelopes 4 x 6 Inch - 140lb/300gsm 100% Cotton Non-Folded Watercolor Paper for Wedding Invitations Birthday Cards Thank You Notes & DIY Art Projects
KOVIEDE$10.174.4★122 rev
Strathmore Watercolor Cards 5x6.875 inches 50 Pack Envelopes Included - Blank Greeting Cards for Weddings Events Birthdays White
Strathmore$31.244.7★3,893 rev
Newest
by launch date
KOVIEDE 20 Pack Foldable Blank Watercolor Cards with Envelopes 4 x 6 140lb Heavyweight 100% Cotton Acid-Free Water Color Cards to Paint or Cards Making
KOVIEDE$9.6239 rev
AZUREAL 30 Sets Watercolor Cards with Envelopes 300 GSM Acid-Free Watercolor Paper Cards Foldable Blank Watercolor Cards with Envelopes for Wedding Invitations Thank You Notes DIY Projects
AZUREAL$7.0830 rev
36 Sets Flat Watercolor Cards with Envelopes & Seals 4 x 6 Inches Pure Cotton 300gsm Cold-Pressed Acid-Free Paper for Mothers Day Wedding Graduation Thank You Notes & Postcards
BeeCoAoo$7.8572 rev
50 Pack Blank Watercolor Cards with Envelopes 4 x 6 Inch 140lb/300GSM 100% Cotton Heavyweight Foldable Water Color Cardstock Acid-Free Watercolor Cards to Paint for Christmas Birthday
Threvortax$20.2543 rev
50 Pack Blank Watercolor Cards with Envelopes 5 x 7 Inch 140lb/300GSM 100% Cotton Heavyweight Foldable Water Color Cardstock Acid-Free Watercolor Cards to Paint for Christmas Birthday
Threvortax$22.7943 rev
Trending
90-day click momentumKOVIEDE 20 Pack Foldable Blank Watercolor Cards with Envelopes 4 x 6 140lb Heavyweight 100% Cotton Acid-Free Water Color Cards to Paint or Cards Making
KOVIEDE$9.624.7★
AZUREAL 30 Sets Watercolor Cards with Envelopes 300 GSM Acid-Free Watercolor Paper Cards Foldable Blank Watercolor Cards with Envelopes for Wedding Invitations Thank You Notes DIY Projects
AZUREAL$7.084.0★
Lazydrop Watercolor Cards with Envelopes 60 Pack - 300gsm 100% Cotton Cold Pressed 4x6 Inch Foldable Blank Watercolor Paper
Lazydrop$19.844.7★
50 Pack Blank Watercolor Cards with Envelopes 5 x 7 Inch 140lb/300GSM 100% Cotton Heavyweight Foldable Water Color Cardstock Acid-Free Watercolor Cards to Paint for Christmas Birthday
Threvortax$22.794.7★
Strathmore Watercolor Cards 5x6.875 inches 10 Pack Envelopes Included - Custom Greeting Cards for Weddings Events Birthdays
Strathmore$15.204.8★
What buyers say about watercolor cards with envelopes
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality cards”
“the colors looked vibrant”
“Good for the price”
“These are the perfect size”
“The envelopes are nice & thick,”
“As advertised”
“Great paper”
“I really like the texture”
“Will be great for painting with my grandkids”
“Very easy to use”
What buyers complain about
“The color is just slightly off-white”
“Not very good quality”
“No Stick”
“most do not fit envelopes”
“The paper is not good quality”
“The envelopes are a thinner paper”
“Not as expected”
“The water absorption sometimes interferes with doing layers”
“Terrible for watercolor paint”
“Mediocre absorbency”
Top return reasons
Common questions
- Is watercolor cards with envelopes profitable to sell on Amazon United States?
- The niche generates $414K/yr across 32 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Worth a look (59/100).
- How competitive is the watercolor cards with envelopes niche?
- 21 brands and 43 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in watercolor cards with envelopes?
- Top complaints mined from reviews: Color, Quality-Overall, Adhesion/Stickiness. The return rate is 0.9%.
- When does demand for watercolor cards with envelopes peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the watercolor cards with envelopes niche?
- Listings span $6.65–$31.24; the average listing price is $15.71 (sweet spot $15–$100). The average incumbent carries 485 reviews — the moat a new listing must climb.