watercolor bulk
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$34.83avg listing price — sweet spot $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Good500.68avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$7.66–$125.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$129K$129K/yr · 89K searches
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, watercolor bulk is a $129K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 57/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
watercolor bulk market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $209K–$279K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #137
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 1.7%
- Avg brand age
- 38 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
50
Top-5 brand share
56%
Top 20: 100%
Top-5 click share
41%
Top 20: 80%
Open market
38%
- Shuttle Art15%
- KMLYDGS14%
- Prang12%
- Duchong8%
- Color Swell7%
- Crayola7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
Top watercolor bulk search terms
- watercolor paint set bulk12K/yr
- watercolor bulk10K/yr
- bulk watercolor paint sets11K/yr
- watercolor paint bulk8K/yr
- water color bulk6K/yr
- watercolors bulk7K/yr
- bulk water color paint sets5K/yr
- watercolor sets bulk4K/yr
- watercolor set bulk3K/yr
- water colors bulk4K/yr
Top watercolor bulk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
40 Pack Watercolor Paint Set Bulk -Kids Watercolor Paint Set with Brushes | Washable Non-Toxic Water Color Paint Sets for Kids Bulk Adults Classrooms Parties & Art Activities.
KMLYDGS$26.044.4★87 rev
Prang Mini Watercolor Paint Sets (Bulk Pack of 24) Palette Tray and Brush 15 Assorted Colors Art Party Favors Prizes Stocking Stuffers
Prang$32.564.6★112 rev
Shuttle Art 24 Pack Watercolor Paint Set 8 Colors with Paint Brushes & Color Wheels Washable for Kids & Adults Suitable for Classroom Parties Kindergarten & Art Activities
Shuttle Art$21.434.7★117 rev
36 Pack Watercolor Paint Set Bulk 8 Colors Washable WaterColor Paint for Kids Water Color Paint with Brushes Ideal Valentine Party Favors Art Supplies for School Classroom Home
Duchong$28.644.4★166 rev
Crayola Washable Watercolor Paint Sets for Kids & Teachers (12ct) Bulk Classroom School Supplies for Preschool & Kindergarten Wishlist Essentials Crafting Activities for Toddlers
Crayola$26.464.8★926 rev
Newest
by launch date
Ezzgol Watercolor Paint Sets 24 pack 8 Colors Heart Washable Paint Sets Wooden Brushes Idear Valentines Day Gift for Preschool Classroom Art School Birthday Party
Ezzgol$20.4634 rev
OSIMIG 24 Pack Watercolor Paint Set Bulk with 12 Vibrant Colors and 24 Brushes Washable Water Color Paint Sets for Kids and Adults Valentines Day Gifts for Kid Valentines Party Favors School Classroom Supplies
OSIMIG$24.0045 rev
40 Pack Watercolor Paint Set Bulk -Kids Watercolor Paint Set with Brushes | Washable Non-Toxic Water Color Paint Sets for Kids Bulk Adults Classrooms Parties & Art Activities.
KMLYDGS$26.0487 rev
72 Pack Watercolor Paint Set Bulk 8 Colors Washable WaterColor Paint for Kids Water Color Paint with Brushes Ideal Gift for Party Favors Art Supplies for School Classroom Home
Duchong$54.1413 rev
72 Pack Watercolor Paint Set Washable Watercolor Paint Bulk for Kids Water Color Paint with Paint Brushes Ideal Gifts for Party Favors School Supplies & Classroom Prizes Art Activities 8 Colors
Jyusmile$48.8613 rev
Trending
90-day click momentum
Color Swell 144 Set Bulk Watercolor Paint Pack with Wood Brushes 8 Colors Washable Water Colors Perfect for Kids Classroom Parties Students All Ages
Color Swell$125.154.7★
Ezzgol Watercolor Paint Sets 24 pack 8 Colors Heart Washable Paint Sets Wooden Brushes Idear Valentines Day Gift for Preschool Classroom Art School Birthday Party
Ezzgol$20.464.7★
Watercolor Paint Pack with Wood Brushes 12 Washable Colors (0.61 Ounce (Pack of 18))
Color Swell$28.184.2★
Color Swell Washable Bulk Watercolors 18 pack 8 Colors Wood Brush Classroom Bulk Pack - Bulk Watercolors
Color Swell$23.864.7★
Color Swell Bulk Watercolors Paint Pack with Wood Brushes - 36 Sets with 8 Washable Colors Each - Perfect for Kids Classrooms Parties Students Donations Party Favors
Color Swell$35.064.7★
What buyers say about watercolor bulk
What buyers praise and complain about, mined from review topics.What buyers love
“Bright colors”
“The quality is reliable”
“Amazing value”
“Easy to use”
“Great gift idea”
“Fun”
“Works as advertised”
“Good for preschool classes”
“Perfect Size”
“Easy to clean”
What buyers complain about
“Worst water colors ever”
“Low quality”
“These are very small”
“knowing that these will not last the whole unit”
“Not much paint”
“Not worth the money”
“unusable as gifts”
“Don't advertise and send another set of product”
“however the case is flimsy”
“My only complaint is the cases are hard for their little hands. and sometimes mine”
Top return reasons
Common questions
- Is watercolor bulk profitable to sell on Amazon United States?
- The niche generates $129K/yr across 37 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Worth a look (57/100).
- How competitive is the watercolor bulk niche?
- 19 brands and 50 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in watercolor bulk?
- Top complaints mined from reviews: Color, Quality-Overall, Size-Overall. The return rate is 0.9%.
- When does demand for watercolor bulk peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.1× the quietest.
- What does it cost to enter the watercolor bulk niche?
- Listings span $7.66–$125.15; the average listing price is $34.83 (sweet spot $15–$100). The average incumbent carries 501 reviews — the moat a new listing must climb.