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Watercolor Book for Kids

Fail

Demand is soft, at -19.6% this quarter, so Watercolor Book for Kids is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$62K/yr144K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
48%top-5 click share · 27 brands · 50 sellers

Flapen Score

Watercolor Book for Kids against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Watercolor Book for Kids is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Watercolor Book for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Watercolor Book for Kids 144K times last year and spent an estimated $62K. The top 5 brands take 51% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
3.5%
Market size, estimated
$62Ka year
Peak month
November3.5× the quietest month
Top search term
watercolor book for kids36K searches a year

02 · Price

A sale here is worth $12.28.

Listings sell for $12.28 on average, from $5.21 to $31.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $12.28 that is $1K to $3K a year per listing.

Average price
$12.28under the $15 to $100 sweet spot
Price range
$5.21–$31.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #171 within Art Paper. It carries 899 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
97%
Out of stock, average day
7.1%
Average rank
#171in Art Paper
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
899per listing
Listings tracked
31

04 · Newcomers

7 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
7Amazon's first-year sales bar
Average brand age
21 months

Products

Top Watercolor Book for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 flat

Sellers

50

Top-5 brand share

51%

Top 20: 93%

Top-5 click share

48%

Top 20: 88%

Open market

42%

  • Brand 118%
  • Brand 210%
  • Brand 310%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Demand

Watercolor Book for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Watercolor Book for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • watercolor book for kids36K/yr
  • watercolor workbook for kids35K/yr
  • watercolor books for kids15K/yr
  • kids watercolor paint book13K/yr
  • kids watercolor book10K/yr
  • watercolor workbook kids11K/yr
  • watercolor paint books for kids8K/yr
  • watercolor book kids7K/yr
  • watercolor painting book for kids4K/yr
  • water color workbook for kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Watercolor Book for Kids

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Fun/Entertainment Experience”
17%of negative reviews mention “Quality-Overall”
0.8%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Watercolor Book for Kids questions

Answered from the same tracked data.