Watercolor Block
FailShoppers spend an estimated $71K a year here, so Watercolor Block is a Fail.
- Flapen Score
- 44 / 100Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 4644
- Market size
- $71K/yr68K searches / yr
- 90-day growth
- -8.4%search demand this quarter
- Competition
- 60%top-5 click share · 11 brands · 54 sellers
Flapen Score
Watercolor Block against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Watercolor Block is stronger. Inside it, weaker.
Market
The Watercolor Block market on Amazon at a glance
Shoppers on Amazon United States searched for Watercolor Block 68K times last year and spent an estimated $71K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 4.6% of those searches ended in a purchase.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- -8.4%
- Conversion, latest week
- 4.6%
- Market size, estimated
- $71Ka year
- Peak month
- December4.7× the quietest month
- Top search term
- watercolor block22K searches a year
02 · Price
A sale here is worth $22.81.
Listings sell for $22.81 on average, from $8.47 to $62.92. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $22.81 that is $2K to $6K a year per listing.
- Average price
- $22.81inside the $15 to $100 sweet spot
- Price range
- $8.47–$62.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #157 within Art Paper. It carries 1,834 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #157in Art Paper
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 1,834per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Watercolor Block products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Non-Warping 100% Cotton Watercolor Paper Block - 20 Sheets of 160lb/350gsm Cold Press Water Color Art Supplies for Wet Dry and Mixed Media Painting for Watercolor Gouache Acrylic (7 x 5)
- Price
- $9.39
- Rating
- 4.6/5
- Reviews
- 910
- Age
- 3y ago

Watercolor Paper Block 9x12 Inch Fuumuui 100% Cotton Paper Pad 22 Sheets Cold Pressed Acid-Free 140 lb/300gsm for Painting Drawing Art Journaling Professional Artist Quality
- Price
- $20.13
- Rating
- 4.5/5
- Reviews
- 248
- Age
- 1y ago

Arches Watercolor Paper Block Cold Press 8 x 10 140 pound
- Price
- $38.36
- Rating
- 4.8/5
- Reviews
- 3,875
- Age
- 8y ago

Non-Warping 100% Cotton Watercolor Paper Block - 20 Sheets of 160lb/350gsm Cold Press Water Color Art Supplies for Wet Dry and Mixed Media Painting for Watercolor Gouache Acrylic (10.6 x 7.7)
- Price
- $16.82
- Rating
- 4.6/5
- Reviews
- 910
- Age
- 3y ago

Watercolor Paper Block 4x6 in ZenART 100% Cotton Watercolor Paper Cold Pressed 140 lb / 300 GSM Acid-Free 20 Sheets Thick Absorbent Artist Grade for Water Color Gouache and Other Wet Media
- Price
- $9.91
- Rating
- 4.4/5
- Reviews
- 316
- Age
- 4y ago
Trending
estimated 90-day click momentum
FLUNBRATO Watercolor Paper 80 Sheets 4.7 x 4.7 Inch 100% Cotton Cold Press Acid Free 140LB 300GSM Glue Binding Tearable Water Color Block Mixed Media for Practicing Watercolor Painting Drawing
- Price
- $22.24
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 7mo ago

Arches Watercolor Paper Block Cold Press 12 x 16 140 pound
- Price
- $62.92
- Rating
- 4.8/5
- Reviews
- 3,875
- Age
- 10y ago

Watercolor Paper Block 4x6 in ZenART 100% Cotton Watercolor Paper Cold Pressed 140 lb / 300 GSM Acid-Free 20 Sheets Thick Absorbent Artist Grade for Water Color Gouache and Other Wet Media
- Price
- $9.91
- Rating
- 4.4/5
- Reviews
- 316
- Age
- 4y ago

Fluid Watercolor Paper Block 6 x 8 inches 15 Sheets 140 lb (300 GSM) Cold Press Pad for Artist Painting and Wet Media
- Price
- $9.91
- Rating
- 4.6/5
- Reviews
- 1,460
- Age
- 15y ago

Non-Warping 100% Cotton Watercolor Paper Block - 20 Sheets of 160lb/350gsm Hot Press Water Color Art Supplies for Wet Dry and Mixed Media Painting for Watercolor Gouache Acrylic (7 x 5)
- Price
- $9.39
- Rating
- 4.6/5
- Reviews
- 910
- Age
- 3y ago
Newest
by launch date
FLUNBRATO Watercolor Paper 80 Sheets 4.7 x 4.7 Inch 100% Cotton Cold Press Acid Free 140LB 300GSM Glue Binding Tearable Water Color Block Mixed Media for Practicing Watercolor Painting Drawing
- Price
- $22.24
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 7mo ago

Watercolor Paper Block 9x12 Inch Fuumuui 100% Cotton Paper Pad 22 Sheets Cold Pressed Acid-Free 140 lb/300gsm for Painting Drawing Art Journaling Professional Artist Quality
- Price
- $20.13
- Rating
- 4.5/5
- Reviews
- 248
- Age
- 1y ago

Hapikalor Watercolor Paper Pad 9x12 Water Color Paper 140lb/300gsm Artist Painting Drawing Paper Book Art Supplies for Adults Kids Watercolors Watercolor Paint Set Sketchbook Journal Teal
- Price
- $9.06
- Rating
- 4.8/5
- Reviews
- 2,597
- Age
- 2y ago

tumuarta Watercolor Block 300 LB 640 GSM 100% Cotton 5X7 10 Sheets Acid Free Cold Press Watercolor Paper Board Sketch Books for Watercolors Acrylic and More Dry & Wet Media
- Price
- $12.52
- Rating
- 4.8/5
- Reviews
- 128
- Age
- 2y ago

MEEDEN 5X7 Watercolor Paper Block Textured Surface Watercolor Paper Cold Pressed 20 Sheets (140lb/300gsm) Art Paper for Watercolor Gouache Ink Acrylic and More
- Price
- $14.21
- Rating
- 4.6/5
- Reviews
- 1,750
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
54
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 97%
Open market
13%
- PaperPopular34%
- Arches26%
- Fuumuui12%
- ZenART Supplies6%
- MEEDEN5%
- BAOHONG3%
- Open — no brand owns it (5 brands, 13%)
Demand
Watercolor Block search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.7×
Search terms
Top Watercolor Block search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- watercolor block22K/yr
- watercolor paper block16K/yr
- arches watercolor block13K/yr
- leyton watercolor paper4K/yr
- watercolor block paper6K/yr
- watercolor blocks3K/yr
- arches watercolor paper blocks4K/yr
Reviews and returns
What reviews say buyers love and hate about Watercolor Block
We read the reviews and the return reasons for every product selling here.
“Not Good for Watercolor”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Watercolor Block questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









