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Water Soluble Pen for Embroidery

Fail

Prices span $4.97–$15.72, mostly outside the sweet spot, so Water Soluble Pen for Embroidery is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$217K/yr197K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
74%top-5 click share · 11 brands · 35 sellers

Flapen Score

Water Soluble Pen for Embroidery against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Water Soluble Pen for Embroidery is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Soluble Pen for Embroidery market on Amazon at a glance

Shoppers on Amazon United States searched for Water Soluble Pen for Embroidery 197K times last year and spent an estimated $217K. The top 5 brands take 83% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 12.9% of those searches ended in a purchase.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $217K a year.

Searches, last 12 months
197K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
12.9%
Market size, estimated
$217Ka year
Peak month
January2.0× the quietest month
Top search term
washable fabric marker31K searches a year

02 · Price

A sale here is worth $8.56.

Listings sell for $8.56 on average, from $4.97 to $15.72. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $8.56 that is $11K to $13K a year per listing.

Average price
$8.56under the $15 to $100 sweet spot
Price range
$4.97–$15.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
$11K–$13K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #153 within Sewing Notions & Supplies. It carries 1,641 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#153in Sewing Notions & Supplies
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
1,641per listing
Listings tracked
14

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Water Soluble Pen for Embroidery products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

$0$22K$43K$65K$87K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

35

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

13%

  • Dritz39%
  • Lange & König21%
  • Madam Sew11%
  • YISAN6%
  • eatsleepdoodle6%
  • D&D4%
  • Open — no brand owns it (5 brands, 13%)

Demand

Water Soluble Pen for Embroidery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Water Soluble Pen for Embroidery search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • washable fabric marker31K/yr
  • disappearing ink pen for fabric31K/yr
  • water soluble pen23K/yr
  • water soluble fabric marker33K/yr
  • water erasable fabric marking pen14K/yr
  • washable fabric markers10K/yr
  • water soluble pen for embroidery7K/yr
  • disappearing fabric marker6K/yr
  • embroidery marker8K/yr
  • water soluble marker5K/yr

Reviews and returns

What reviews say buyers love and hate about Water Soluble Pen for Embroidery

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Functionality-Overall”
0.7%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Water Soluble Pen for Embroidery questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data