Is water soluble pen for embroidery profitable to sell on Amazon United States?

The niche generates $217K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Skip it (45/100).

How competitive is the water soluble pen for embroidery niche?

11 brands and 35 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in water soluble pen for embroidery?

Top complaints mined from reviews: Functionality-Overall, Color, Value For Money. The return rate is 0.7%.

When does demand for water soluble pen for embroidery peak?

Demand peaks in Jan; the busiest month runs 2.0× the quietest.

What does it cost to enter the water soluble pen for embroidery niche?

Listings span $4.97–$15.72; the average listing price is $8.56 (sweet spot $15–$100). The average incumbent carries 1,641 reviews — the moat a new listing must climb.

water soluble pen for embroidery

Skip it

Prices mostly outside the sweet spot ($4.97–$15.72) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Incredible12.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,640.57

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$217K

$217K/yr · 197K searches

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Avg price

Bad$8.56

avg listing price — sweet spot $15–$100

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-9.8%

90-day search growth — must beat 0% to launch

Price range

Bad$4.97–$15.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, water soluble pen for embroidery is a $217K/yr Amazon United States market (197K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan. Verdict: Skip it — 45/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

water soluble pen for embroidery market data

Units sold / yr: 25K–30K; avg 1,250–1,500/product
Revenue / yr: $214K–$257K; units × avg price
Conversion rate: 12.9%
Avg BSR: #153
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 2.9%
Avg brand age: 51 months
Avg seller age: 169 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

13%

Dritz39%
Lange & König21%
Madam Sew11%
YISAN6%
eatsleepdoodle6%
D&D4%
Open — no brand owns it (5 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.0×

Open Trend

Top water soluble pen for embroidery search terms

washable fabric marker31K/yr +9.4%3.3% conv.
disappearing ink pen for fabric31K/yr -18.6%10.9% conv.
water soluble pen23K/yr +0.5%2.3% conv.
water soluble fabric marker33K/yr -40.1%2.5% conv.
water erasable fabric marking pen14K/yr -5.8%1.3% conv.
washable fabric markers10K/yr +31.4%2.0% conv.
water soluble pen for embroidery7K/yr -19.0%3.4% conv.
disappearing fabric marker6K/yr +24.7%9.6% conv.
embroidery marker8K/yr -34.7%2.9% conv.
water soluble marker5K/yr -11.4%1.7% conv.

All search terms

Top water soluble pen for embroidery products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dritz Dual Purpose Disappearing Ink & Mark-B-Gone Marking Pen Blue and Purple 8.75 x 2.88 x 0.5

Dritz$5.754.6★1,652 rev

Lange & Knig Air & Water Erasable Fabric Markers for Sewing Products - Sewing Supplies Quilting Supplies Sewing Accessories Sewing Gifts Quilting Gifts Embroidery Supplies Tailors Chalk Alternative

Lange & König$8.724.4★1,668 rev

Madam Sew Heat Erasable Fabric Marking Pens for Sewing and Quilting | Fabric Markers for Sewing Embroidery Dressmaking with 4 Pens + 4 Refills | 8-Piece Set No Ghost Lines Disappearing Ink

Madam Sew$15.414.4★7,739 rev

YISAN 10 Pack Washable Fabric Markers Erasable Blue Sewing Marking Pens for Quilting Tailoring Embroidery and Crafts Water Soluble Fabric Marker Set 70597

YISAN$7.264.4★93 rev

Dritz 677-60 Disappearing Ink Marking Pen Purple 8.75 x 2.88 x 0.63

Dritz$7.384.6★1,097 rev

Newest

by launch date

Fampery 3-Pack Fabric Markers for Sewing Blue Erasable Water Soluble Fabric Marker Fabric Pens for Sewing Washable Fabric Marker Water Soluble Pen

Fampery$4.9721 rev

12mo ago

YISAN 10 Pack Washable Fabric Markers Erasable Blue Sewing Marking Pens for Quilting Tailoring Embroidery and Crafts Water Soluble Fabric Marker Set 70597

YISAN$7.2693 rev

12mo ago

Avenuebool Fabric Markers for Sewing 5 Count Pack Includes 2 Water Soluble Fabric Marker 2 Air Erasable Pens 1 Eraser Marker Disappearing Ink Pen Sewing Quilting Embroidery Supplies

Avenuebool$10.0074 rev

1y ago

Lange & Knig Air & Water Erasable Fabric Markers for Sewing Products - Sewing Supplies Quilting Supplies Sewing Accessories Sewing Gifts Quilting Gifts Embroidery Supplies Tailors Chalk Alternative

Lange & König$8.721,668 rev

1y ago

Dinggaogao 12 pcs Water-Erasable Fabric Pen Set - 6 Colors for Sewing Embroidery & DIY Tracing

Dinggaogao$6.76110 rev

2y ago

What buyers say about water soluble pen for embroidery

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Overall, these are reliable, easy to use, and exactly what I needed for my projects”

Advertised Vs Actual Product14%

“As advertised”

Ease Of Use13%

“Easy to use”

Color13%

“Bright color”

Value For Money7%

“Good value”

Efficiency4%

“That it's effective”

Stitch/Finish/Polish3%

“provide better stitching accuracy”

Material Quality3%

“good material”

Upholstery/Fabric Quality3%

“Great fabric pen love it”

Functionality-Overall2%

“My off brand chalk pencil works perfectly”

What buyers complain about

Functionality-Overall20%

“Did not work”

Color12%

“There can be a ghost mark left on some colors”

Value For Money6%

“Not Worth The Price”

Durability6%

“The white pen ran out almost immediately”

Quality-Overall6%

“Works fine, not as good as the expensive one I have”

Moist/Dry5%

“Ink dried out”

Heating4%

“It just disappears when heat is added”

Ease Of Use3%

“Comes off easily”

Stain Resistance3%

“now its pre-stained for the recipient”

Material Quality2%

“snags material”

Top return reasons

Functionality-Overall38%

Material Quality11%

Advertised Vs Actual Product11%

Defective Material/Parts6%

Color5%

Value For Money4%

Dispensing Mechanism4%

Size-Overall4%

Quality-Overall2%

Moist/Dry1%

Common questions

Is water soluble pen for embroidery profitable to sell on Amazon United States?: The niche generates $217K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Skip it (45/100).
How competitive is the water soluble pen for embroidery niche?: 11 brands and 35 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in water soluble pen for embroidery?: Top complaints mined from reviews: Functionality-Overall, Color, Value For Money. The return rate is 0.7%.
When does demand for water soluble pen for embroidery peak?: Demand peaks in Jan; the busiest month runs 2.0× the quietest.
What does it cost to enter the water soluble pen for embroidery niche?: Listings span $4.97–$15.72; the average listing price is $8.56 (sweet spot $15–$100). The average incumbent carries 1,641 reviews — the moat a new listing must climb.