Is water mixable oil paint profitable to sell on Amazon United States?

The niche generates $63K/yr across 21 tracked products. 90-day search growth is +6.5%. Flapen's verdict: Skip it (44/100).

How competitive is the water mixable oil paint niche?

8 brands and 41 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in water mixable oil paint?

Top complaints mined from reviews: Paint Quality, Allergies, Thickness. The return rate is 1.1%.

When does demand for water mixable oil paint peak?

Demand peaks in Jan–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the water mixable oil paint niche?

Listings span $10.17–$75.09; the average listing price is $30.12 (sweet spot $15–$100). The average incumbent carries 1,148 reviews — the moat a new listing must climb.

water mixable oil paint

Skip it

A small market ($63K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$30.12

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great$10.17–$75.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,148.43

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+6.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$63K

$63K/yr · 58K searches

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, water mixable oil paint is a $63K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 44/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

water mixable oil paint market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $60K–$75K; units × avg price
Conversion rate: 3.6%
Avg BSR: #1,783
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 0.0%
Avg brand age: 78 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

Winsor & Newton70%
Mont Marte13%
Marie's4%
Lukas3%
Daler Rowney3%
Cobra3%
Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.5% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top water mixable oil paint search terms

water mixable oil paint20K/yr +9.5%2.6% conv.
water soluble oil paints16K/yr +5.7%3.3% conv.
water mixable oil paints for artists4K/yr +53.3%3.8% conv.
water based oil paints for artists5K/yr +2.5%5.6% conv.
water soluble oil paint4K/yr +15.2%3.1% conv.
water soluble oil paints for artists5K/yr -26.1%4.9% conv.
water based oil paint4K/yr -10.1%4.3% conv.

All search terms

Top water mixable oil paint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Winsor & Newton Artisan Water Mixable Oil Color Paint 0.4-oz (12xml) Tubes Set of 20

Winsor & Newton$33.334.7★1,673 rev

Winsor & Newton Artisan Water Mixable Oil Color Paint Set 1.25-oz (37ml) Tubes Set of 10

Winsor & Newton$51.994.7★1,673 rev

Winsor & Newton Artisan Water Mixable Oil Color Paint 0.4-oz (12xml) Tubes Set of 10

Winsor & Newton$23.274.7★1,673 rev

Winsor & Newton Artisan Water Mixable Oil Colour 6.75-oz (200ml) Titanium White

Winsor & Newton$22.044.8★2,969 rev

Mont Marte MPOW3618 Water-Soluble Oil Paint Diluted with Water 1.2 x 0.6 fl oz (36 Colors x 18 ml) Water Mixable OIL Paint Set Satin Finish

Mont Marte$40.174.5★753 rev

Newest

by launch date

Paul Rubens Oil Paint 20 Colors x 50ml Large Tubes Professional Oil Based Paint Set with High Saturation Creamy Texture and Consistency Art Supplies for Artists Students Beginners

Paul Rubens$50.76402 rev

3y ago

Winsor & Newton Artisan Water Mixable Oil Color Paint 0.4-oz (12xml) Tubes Set of 20

Winsor & Newton$33.331,673 rev

5y ago

Winsor & Newton Artisan Water Mixable Oil Color Paint 0.4-oz (12xml) Tubes Set of 10

Winsor & Newton$23.271,673 rev

5y ago

MONT MARTE Premium H2O Water Mixable Oil Paint Set 8 Piece 18ml Tubes. Mixable with a Range of Mediums. Easily Washes Up with Water.

Mont Marte$12.80123 rev

6y ago

Maries Water Soluble Oil Color Paint Set - 12ml Tubes - Solvent-Free - Assorted Colors - [Set of 18]

Marie's$26.54420 rev

9y ago

What buyers say about water mixable oil paint

What buyers praise and complain about, mined from review topics.

What buyers love

Paint Quality21%

“Good Quality Paint - Easy Clean-up”

Quality-Overall21%

“Reliable product”

Color19%

“The colors are beautiful”

Value For Money11%

“Good for the price”

Ease Of Cleaning7%

“and the water clean up”

Ease Of Use5%

“They are much easier to use”

Engraving/Paint/Sublimation3%

“Great paints”

Texture/Consistency-Overall2%

“the consistency is excellent”

Advertised Vs Actual Product2%

“You get what they advertise”

Thickness1%

“The thinner I bought from the same company is perfect for removing any clumpiness in the paint”

What buyers complain about

Paint Quality23%

“Is much more harder to drag the paint in the canvas compared to winton or artists you need more paint”

Allergies11%

“became allergic”

Thickness7%

“Thin”

Value For Money7%

“the price is too expensive for the tiny size of the tubes”

Adhesion/Stickiness7%

“The product is sticky like honey”

Color5%

“I would wanted to have other colors but”

Ease Of Use4%

“They certainly take some getting used to”

Smell3%

“There is a slight odor”

Top return reasons

Paint Quality51%

Color9%

Advertised Vs Actual Product7%

Value For Money7%

Size-Overall6%

Defective Material/Parts2%

Flammable2%

Gifting Purpose2%

Quality-Overall2%

Product Condition2%

Common questions

Is water mixable oil paint profitable to sell on Amazon United States?: The niche generates $63K/yr across 21 tracked products. 90-day search growth is +6.5%. Flapen's verdict: Skip it (44/100).
How competitive is the water mixable oil paint niche?: 8 brands and 41 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in water mixable oil paint?: Top complaints mined from reviews: Paint Quality, Allergies, Thickness. The return rate is 1.1%.
When does demand for water mixable oil paint peak?: Demand peaks in Jan–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the water mixable oil paint niche?: Listings span $10.17–$75.09; the average listing price is $30.12 (sweet spot $15–$100). The average incumbent carries 1,148 reviews — the moat a new listing must climb.