Water Mixable Oil Paint
FailShoppers spend an estimated $63K a year here, so Water Mixable Oil Paint is a Fail.
- Flapen Score
- 44 / 100Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 4644
- Market size
- $63K/yr58K searches / yr
- 90-day growth
- +6.5%search demand this quarter
- Competition
- 62%top-5 click share · 8 brands · 41 sellers
Flapen Score
Water Mixable Oil Paint against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Water Mixable Oil Paint is stronger. Inside it, weaker.
Market
The Water Mixable Oil Paint market on Amazon at a glance
Shoppers on Amazon United States searched for Water Mixable Oil Paint 58K times last year and spent an estimated $63K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- +6.5%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $63Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- water mixable oil paint20K searches a year
02 · Price
A sale here is worth $30.12.
Listings sell for $30.12 on average, from $10.17 to $75.09. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $30.12 that is $3K to $8K a year per listing.
- Average price
- $30.12inside the $15 to $100 sweet spot
- Price range
- $10.17–$75.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,783 within Painting. It carries 1,148 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1,783in Painting
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 1,148per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Water Mixable Oil Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Winsor & Newton Artisan Water Mixable Oil Color Paint 0.4-oz (12xml) Tubes Set of 20
- Price
- $33.33
- Rating
- 4.7/5
- Reviews
- 1,673
- Age
- 5y ago

Winsor & Newton Artisan Water Mixable Oil Color Paint Set 1.25-oz (37ml) Tubes Set of 10
- Price
- $51.99
- Rating
- 4.7/5
- Reviews
- 1,673
- Age
- 17y ago

Winsor & Newton Artisan Water Mixable Oil Color Paint 0.4-oz (12xml) Tubes Set of 10
- Price
- $23.27
- Rating
- 4.7/5
- Reviews
- 1,673
- Age
- 5y ago

Winsor & Newton Artisan Water Mixable Oil Colour 6.75-oz (200ml) Titanium White
- Price
- $22.04
- Rating
- 4.8/5
- Reviews
- 2,969
- Age
- 15y ago

Mont Marte MPOW3618 Water-Soluble Oil Paint Diluted with Water 1.2 x 0.6 fl oz (36 Colors x 18 ml) Water Mixable OIL Paint Set Satin Finish
- Price
- $40.17
- Rating
- 4.5/5
- Reviews
- 753
- Age
- 9y ago
Trending
estimated 90-day click momentum
Winsor & Newton Artisan Water Mixable Oil Color Paint 0.4-oz (12xml) Tubes Set of 10
- Price
- $23.27
- Rating
- 4.7/5
- Reviews
- 1,673
- Age
- 5y ago

Winsor & Newton Artisan Water Mixable Oil Colour 1.25-oz (37ml) Titanium White
- Price
- $10.17
- Rating
- 4.8/5
- Reviews
- 2,969
- Age
- 17y ago

Cobra Artists Watermixable Oils Colour Mixing Set
- Price
- $29.76
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 13y ago

Winsor & Newton Artisan Water Mixable Oil Color Paint Set 1.25-oz (37ml) Tubes Set of 10
- Price
- $51.99
- Rating
- 4.7/5
- Reviews
- 1,673
- Age
- 17y ago

Daler Rowney Georgian 6-Tube Starter Water Mixable Oil Paint Set - Art Paints for Canvas Paper and More - Oil Painting Supplies for Artists and Students - Artist Oil Paint for Any Skill Set
- Price
- $25.23
- Rating
- 4.2/5
- Reviews
- 249
- Age
- 11y ago
Newest
by launch date
Paul Rubens Oil Paint 20 Colors x 50ml Large Tubes Professional Oil Based Paint Set with High Saturation Creamy Texture and Consistency Art Supplies for Artists Students Beginners
- Price
- $50.76
- Rating
- 4.5/5
- Reviews
- 402
- Age
- 3y ago

Winsor & Newton Artisan Water Mixable Oil Color Paint 0.4-oz (12xml) Tubes Set of 20
- Price
- $33.33
- Rating
- 4.7/5
- Reviews
- 1,673
- Age
- 5y ago

Winsor & Newton Artisan Water Mixable Oil Color Paint 0.4-oz (12xml) Tubes Set of 10
- Price
- $23.27
- Rating
- 4.7/5
- Reviews
- 1,673
- Age
- 5y ago

MONT MARTE Premium H2O Water Mixable Oil Paint Set 8 Piece 18ml Tubes. Mixable with a Range of Mediums. Easily Washes Up with Water.
- Price
- $12.80
- Rating
- 4.3/5
- Reviews
- 123
- Age
- 6y ago
![Maries Water Soluble Oil Color Paint Set - 12ml Tubes - Solvent-Free - Assorted Colors - [Set of 18]](https://m.media-amazon.com/images/I/51+3mQGuz2L.jpg)
Maries Water Soluble Oil Color Paint Set - 12ml Tubes - Solvent-Free - Assorted Colors - [Set of 18]
- Price
- $26.54
- Rating
- 4.3/5
- Reviews
- 420
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
41
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 99%
Open market
3%
- Winsor & Newton70%
- Mont Marte13%
- Marie's4%
- Lukas3%
- Daler Rowney3%
- Cobra3%
- Open — no brand owns it (2 brands, 3%)
Demand
Water Mixable Oil Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Water Mixable Oil Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- water mixable oil paint20K/yr
- water soluble oil paints16K/yr
- water mixable oil paints for artists4K/yr
- water based oil paints for artists5K/yr
- water soluble oil paint4K/yr
- water soluble oil paints for artists5K/yr
- water based oil paint4K/yr
Reviews and returns
What reviews say buyers love and hate about Water Mixable Oil Paint
We read the reviews and the return reasons for every product selling here.
“Is much more harder to drag the paint in the canvas compared to winton or artists you need more paint”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water Mixable Oil Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









