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Water Mixable Oil Paint

Fail

Shoppers spend an estimated $63K a year here, so Water Mixable Oil Paint is a Fail.

Flapen Score
44
44 / 100
Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 46
Market size
$63K/yr58K searches / yr
90-day growth
+6.5%search demand this quarter
Competition
62%top-5 click share · 8 brands · 41 sellers

Flapen Score

Water Mixable Oil Paint against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Water Mixable Oil Paint is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Mixable Oil Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Water Mixable Oil Paint 58K times last year and spent an estimated $63K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+6.5%
Conversion, latest week
3.6%
Market size, estimated
$63Ka year
Peak month
December2.4× the quietest month
Top search term
water mixable oil paint20K searches a year

02 · Price

A sale here is worth $30.12.

Listings sell for $30.12 on average, from $10.17 to $75.09. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $30.12 that is $3K to $8K a year per listing.

Average price
$30.12inside the $15 to $100 sweet spot
Price range
$10.17–$75.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,783 within Painting. It carries 1,148 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,783in Painting
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,148per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Water Mixable Oil Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

41

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

3%

  • Brand 170%
  • Brand 213%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 3%)

Demand

Water Mixable Oil Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Water Mixable Oil Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water mixable oil paint20K/yr
  • water soluble oil paints16K/yr
  • water mixable oil paints for artists4K/yr
  • water based oil paints for artists5K/yr
  • water soluble oil paint4K/yr
  • water soluble oil paints for artists5K/yr
  • water based oil paint4K/yr

Reviews and returns

What reviews say buyers love and hate about Water Mixable Oil Paint

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Paint Quality”
23%of negative reviews mention “Paint Quality”
1.1%of orders come back
“Is much more harder to drag the paint in the canvas compared to winton or artists you need more paint”
A buyer, on “Paint Quality”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Water Mixable Oil Paint questions

Answered from the same tracked data.