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Water Color Paper for Kids White

Fail

The top 5 products take 83% of clicks, so Water Color Paper for Kids White is a Fail.

Flapen Score
38
38 / 100
Ranks 3,823 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 46
Market size
$58K/yr42K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
83%top-5 click share · 11 brands · 54 sellers

Flapen Score

Water Color Paper for Kids White against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Water Color Paper for Kids White is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Color Paper for Kids White market on Amazon at a glance

Shoppers on Amazon United States searched for Water Color Paper for Kids White 42K times last year and spent an estimated $58K. The top 5 brands take 86% of clicks. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 14.4% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
14.4%
Market size, estimated
$58Ka year
Peak month
December2.8× the quietest month
Top search term
watercolor paper for kids14K searches a year

02 · Price

A sale here is worth $9.59.

Listings sell for $9.59 on average, from $4.91 to $22.13. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $9.59 that is $2K to $5K a year per listing.

Average price
$9.59under the $15 to $100 sweet spot
Price range
$4.91–$22.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #278 within Art Paper. It carries 2,367 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#278in Art Paper
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
2,367per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Water Color Paper for Kids White products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

54

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

11%

  • Brand 130%
  • Brand 223%
  • Brand 316%
  • Brand 413%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (5 brands, 11%)

Demand

Water Color Paper for Kids White search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.8×

Search terms

Top Water Color Paper for Kids White search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • watercolor paper for kids14K/yr
  • watercolor paper kids10K/yr
  • kids watercolor paper8K/yr
  • water color paper for kids4K/yr
  • water color paper kids3K/yr
  • watercolor pad for kids2K/yr
  • water color paper for kids white818/yr

Reviews and returns

What reviews say buyers love and hate about Water Color Paper for Kids White

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Thickness”
0.7%of orders come back
“Its not nearly as thick as it used to be”
A buyer, on “Thickness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Water Color Paper for Kids White questions

Answered from the same tracked data.