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Water Color Paper 8.5 X 11

Maybe

An estimated 0.8% of orders come back. But shoppers spend an estimated $71K a year here, so Water Color Paper 8.5 X 11 is a Maybe.

Flapen Score
64
64 / 100
Top 1% of 4,656 Arts, Crafts & Sewing niches · +18 vs the category median of 46
Market size
$71K/yr46K searches / yr
90-day growth
+87.3%search demand this quarter
Competition
39%top-5 click share · 22 brands · 56 sellers

Flapen Score

Water Color Paper 8.5 X 11 against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Water Color Paper 8.5 X 11 is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Color Paper 8.5 X 11 market on Amazon at a glance

Shoppers on Amazon United States searched for Water Color Paper 8.5 X 11 46K times last year and spent an estimated $71K. The top 5 brands take 59% of clicks. Demand peaks in May–Sep. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +87.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+87.3%
Conversion, latest week
10.5%
Market size, estimated
$71Ka year
Peak month
May2.5× the quietest month
Top search term
watercolor paper 8.5 x 1130K searches a year

02 · Price

A sale here is worth $14.53.

Listings sell for $14.53 on average, from $4.91 to $38.36. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $14.53 that is $1K to $4K a year per listing.

Average price
$14.53under the $15 to $100 sweet spot
Price range
$4.91–$38.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #355 within Paper & Paper Crafts. It carries 2,491 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
7.3%
Average rank
#355in Paper & Paper Crafts
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
2,491per listing
Listings tracked
37

04 · Newcomers

13 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
13Amazon's first-year sales bar
Average brand age
44 months

Products

Top Water Color Paper 8.5 X 11 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

22 falling

Sellers

56

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

39%

Top 20: 86%

Open market

36%

  • Brand 119%
  • Brand 214%
  • Brand 312%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Water Color Paper 8.5 X 11 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Sep · busiest ÷ quietest = 2.5×

Search terms

Top Water Color Paper 8.5 X 11 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • watercolor paper 8.5 x 1130K/yr
  • 8x10 watercolor paper11K/yr
  • watercolor paper 8x106K/yr

Reviews and returns

What reviews say buyers love and hate about Water Color Paper 8.5 X 11

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Color”
0.8%of orders come back
“NOT white”
A buyer, on “Color”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Water Color Paper 8.5 X 11 questions

Answered from the same tracked data.