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Water Brush

Maybe

An estimated 0.9% of orders come back. But products sell for $9.20 on average, outside the sweet spot, so Water Brush is a Maybe.

Flapen Score
60
60 / 100
Top 4% of 4,656 Arts, Crafts & Sewing niches · +14 vs the category median of 46
Market size
$237K/yr340K searches / yr
90-day growth
+4.9%search demand this quarter
Competition
44%top-5 click share · 20 brands · 74 sellers

Flapen Score

Water Brush against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Water Brush is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Water Brush 340K times last year and spent an estimated $237K. The top 5 brands take 68% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 340K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $237K a year.

Searches, last 12 months
340K
Growth, 90 days vs prior 90
+4.9%
Conversion, latest week
7.6%
Market size, estimated
$237Ka year
Peak month
December1.5× the quietest month
Top search term
water pen59K searches a year

02 · Price

A sale here is worth $9.20.

Listings sell for $9.20 on average, from $3.50 to $26.80. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $9.20 that is $5K to $7K a year per listing.

Average price
$9.20under the $15 to $100 sweet spot
Price range
$3.50–$26.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$5K–$7K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #362 within Painting. It carries 1,113 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#362in Painting
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
1,113per listing
Listings tracked
40

04 · Newcomers

2 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Water Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

74

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

44%

Top 20: 83%

Open market

26%

  • Brand 123%
  • Brand 216%
  • Brand 312%
  • Brand 410%
  • Brand 57%
  • Brand 66%

Demand

Water Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Water Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water pen59K/yr
  • water brush pen51K/yr
  • water brush47K/yr
  • water pens21K/yr
  • water brushes for watercolor15K/yr
  • water gun pen11K/yr
  • water brushes12K/yr
  • pentel aquash water brush9K/yr
  • water spray pen10K/yr
  • pentel water brush9K/yr

Reviews and returns

What reviews say buyers love and hate about Water Brush

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Use”
12%of negative reviews mention “Ease Of Use”
0.9%of orders come back
“Impossible to open”
A buyer, on “Ease Of Use”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Water Brush questions

Answered from the same tracked data.